Director of Marketing

Overview

We are seeking a dynamic and experienced Director of Marketing to lead our marketing team. The ideal candidate will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth.

Duties

Develop and implement comprehensive marketing strategies to meet company objectives

Oversee the creation and execution of digital marketing campaigns across various platforms

Manage the marketing budget effectively to maximize ROI

Conduct market research to identify trends, opportunities, and threats

Collaborate with the sales and marketing team to align marketing efforts with sales goals

Utilize analytics tools such as Google Analytics to track campaign performance

Lead and mentor a team of marketing professionals

Coordinate with external agencies for advertising and PR activities

Drive content marketing initiatives including website content, blogs, and social media

Stay updated on industry trends and best practices in marketing

Qualifications

Proven experience in a senior marketing role with a focus on digital marketing

Strong knowledge of various marketing tools such as SEO, Google Ads, Facebook Ads, Instagram Ads, and TikTok Ads.

Proficiency in copywriting and content creation

Ability to think creatively and strategically

Previous experience in e-commerce marketing is a plus

Job Type:

Full-time

Pay:

$40.00 per hour

Expected hours:

40 per week

Schedule:

8 hour shift

Day shift

Monday to Friday

Experience:

Facebook Advertising: 4 years (Required)

Google Ads: 4 years (Required)

Digital marketing: 4 years (Required)

Ability to Commute:

Miami, FL 33166 (Required)

Ability to Relocate:

Miami, FL 33166: Relocate before starting work (Required)

Work Location:

In person

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