Brightcove
Campaign Manager
Brightcove, Boston, Massachusetts, us, 02298
Reporting directly to the Senior Director of Growth Marketing, Brightcove seeks a strong, growth-minded marketer to serve as the Global Campaign Manager for our enterprise business segment. This role is pivotal in developing, executing, and optimizing marketing campaigns for new business and expansion aimed at mature and emerging business segments.This role requires a strategic thinker with a deep understanding of B2B marketing principles and a hands-on approach to campaign management to drive new business growth. The ideal candidate will possess demonstrative experience in B2B marketing campaign management, focusing on optimizing ROI to drive acquisition, engagement, retention, and customer health.Job ResponsibilitiesCampaign Strategy:
Develop and implement comprehensive B2B marketing campaigns that align with company goals and target key business audiences and segments in North American and International markets.Market Research:
Work closely with Product Marketing and Product Strategy on market research to identify target segments, understand customer needs, and stay updated on industry trends.Content Creation:
Collaborate with product marketing and content creators to develop engaging and relevant content for various channels, including email, social media, webinars, paid digital, and whitepapers.Campaign Execution:
Manage and orchestrate the end-to-end execution of campaigns, including planning, scheduling, and coordinating with internal teams and external vendors.Performance Tracking:
Monitor and analyze campaign performance using metrics such as ROI, lead generation, conversion rates, and engagement levels. Work closely with Marketing Operations, providing regular reports and actionable insights.Budget Management:
Oversee campaign budgets and ensure efficient allocation of resources to achieve maximum results.Cross-Functional Collaboration:
Work closely with product marketing, product strategy, growth marketing, corporate communications, sales, product, and marketing operations to ensure campaign alignment and integration with overall business objectives.Optimization:
Continuously work with teams to optimize campaigns based on performance data, feedback, and market changes.Qualifications/ExperienceExperience:
3-5 years of experience in B2B marketing or campaign management. Experience in SaaS technology is a plus.Skills:
Strong understanding of B2B marketing strategies, digital marketing, and data analysis. Proficiency in marketing automation tools, CRM systems, and analytics platforms.Education:
Bachelor’s degree in Marketing, Business, or a related field. Advanced degrees or certifications (e.g., HubSpot, Google Analytics) are a plus.Communication:
Excellent written and verbal communication skills with the ability to craft compelling messages and collaborate with diverse teams.Project Management:
Proven ability to manage multiple projects simultaneously, meet deadlines, and work under pressure.Analytical Thinking:
Strong analytical skills with the ability to interpret data and make data-driven decisions.
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Develop and implement comprehensive B2B marketing campaigns that align with company goals and target key business audiences and segments in North American and International markets.Market Research:
Work closely with Product Marketing and Product Strategy on market research to identify target segments, understand customer needs, and stay updated on industry trends.Content Creation:
Collaborate with product marketing and content creators to develop engaging and relevant content for various channels, including email, social media, webinars, paid digital, and whitepapers.Campaign Execution:
Manage and orchestrate the end-to-end execution of campaigns, including planning, scheduling, and coordinating with internal teams and external vendors.Performance Tracking:
Monitor and analyze campaign performance using metrics such as ROI, lead generation, conversion rates, and engagement levels. Work closely with Marketing Operations, providing regular reports and actionable insights.Budget Management:
Oversee campaign budgets and ensure efficient allocation of resources to achieve maximum results.Cross-Functional Collaboration:
Work closely with product marketing, product strategy, growth marketing, corporate communications, sales, product, and marketing operations to ensure campaign alignment and integration with overall business objectives.Optimization:
Continuously work with teams to optimize campaigns based on performance data, feedback, and market changes.Qualifications/ExperienceExperience:
3-5 years of experience in B2B marketing or campaign management. Experience in SaaS technology is a plus.Skills:
Strong understanding of B2B marketing strategies, digital marketing, and data analysis. Proficiency in marketing automation tools, CRM systems, and analytics platforms.Education:
Bachelor’s degree in Marketing, Business, or a related field. Advanced degrees or certifications (e.g., HubSpot, Google Analytics) are a plus.Communication:
Excellent written and verbal communication skills with the ability to craft compelling messages and collaborate with diverse teams.Project Management:
Proven ability to manage multiple projects simultaneously, meet deadlines, and work under pressure.Analytical Thinking:
Strong analytical skills with the ability to interpret data and make data-driven decisions.
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