Senior Director, Global Marketing

Location: Chicago, ILJob Description:Develops comprehensive, impactful advertisement strategy, encompassing lead generation, engagement, and conversion to support the admissions cycle and drive qualified leads to Chicago Booth.Leads and guides cross-functional teams in planning, conceptualizing, and executing unified, multi-channel marketing campaigns for Chicago Booth.Oversight of all integrated marketing campaigns, ensuring creative deliverables are met and aligned with overall campaign objectives.Leads annual planning meetings.Collaborates with and manages various contracted external agencies to create marketing and media plans and develop innovative and creative design campaigns.Develops, implements, and reports out on KPIs for key marketing initiatives.Manages the marketing advertisement budget under an always-on model, ensuring efficient allocation and ROI evaluation.Leverages analytics to measure marketing effectiveness, using data-driven insights to optimize strategies and identify opportunities for growth and innovation.Provides recommendations and insights to senior leadership on improvements to marketing processes that will drive scalability, ROI, and efficiency into key areas for continuous enhancements.Stays ahead of industry trends and maintains a keen awareness of the competitive landscape.Plans, develops, designs and implements the strategic marketing plans for a department or program. Directs, monitors and evaluates marketing communication and research programs.Provides leadership and supervision to staff, usually other senior managers and/or managers, including selection and development of staff.Performs other related work as needed.Preferred QualificationsEducation:Bachelor’s degree in marketing, communications or other related course of study.Experience:Minimum ten years of digital marketing or related experience, with increased responsibility.Creating, implementing and measuring a comprehensive digital strategy in the non-profit/higher educational space.Managing an annual marketing budget.Background in market research and competitive analysis.Technical Skills or Knowledge:Knowledge of HubSpot, Google Ads, Google Analytics, SEMrush, Adobe Analytics, Marketo, Tableau, Slate and more.Expertise in digital marketing channels and tools.Expertise in crafting and executing comprehensive integrated marketing and communication strategy, implementing MarTech, and leveraging data-driven analytics to enhance ROI and drive operational efficiency.Preferred CompetenciesMultitask, prioritize, and meet deadlines in a fast-paced environment.Strong project management skills, a high degree of organization and professionalism.Excellent written, verbal, and presentation skills.Work independently with little supervision; possess a self-motivated disposition; ability to identify opportunities for improvement and recommend effective changes.Working ConditionsThis position is currently expected to work a minimum three days per week in the office.Application DocumentsResume/CV (required)Cover Letter (required)

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