Morgan Stanley
Morgan Stanley at Work Marketing, B2B Acquisition Marketing - Vice President
Morgan Stanley, Purchase, New York, United States, 10577
Morgan Stanley at Work Marketing, B2B Acquisition Marketing - Vice PresidentJob Number:
3259399
POSTING DATE:
Sep 24, 2024
PRIMARY LOCATION:
Americas-United States of America-New York-Purchase
EDUCATION LEVEL:
Bachelor's Degree
JOB:
Wealth Management
EMPLOYMENT TYPE:
Full Time
JOB LEVEL:
Vice President
DESCRIPTIONMorgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments and individuals from more than 1,200 offices in 43 countries.
As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values rooted in integrity, excellence and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career - a place for people to learn, to achieve and to grow.
Marketing ensures that Morgan Stanley gains the greatest value from its brand and helps drive growth for the business. Marketing manages every aspect of our brand worldwide and provides strategic guidance and marketing execution for business units and internal groups seeking to harness the power of our brand.
The Morgan Stanley at Work business focuses on servicing Morgan Stanley’s corporate clients across a variety of workplace solutions including equity plan administration, retirement plan consulting, executive services, saving and giving solutions and more. The Morgan Stanley at Work B2B Marketing Team focuses on creating strategies and solutions that help foster client and segment engagement and support advisors to win and retain business.
Position Summary:As part of the Morgan Stanley at Work B2B Marketing team, the candidate will be responsible for leading Acquisition Marketing efforts for Morgan Stanley at Work’s products for both public and private companies. This individual will support Equity Solutions marketing needs, with the goal of helping partner teams win new corporate plans and driving new plan asset acquisition through initiatives that target key prospects across a variety of industries and sizes.
This role will be involved in several key account-based marketing campaigns, developing new sales enablement content, partnering with key members of sales and partner teams across the business, managing day-to-day operational and administrative needs, and serving as the main point of contact for the business partners.
Principal Areas of Responsibility:
Act as a Strong B2B Marketer – understand the nuances of B2B vs B2C marketing.
Serve as an Industry Expert – oversee the development of initiatives that help us gather more targeted information on insights and competitive landscape.
Drive Lead Nurturing and Qualification – develop account-based marketing, multi-channel campaigns that target a known audience of prospects.
Develop Meaningful and Impactful Thought Leadership – generate ideas and drive execution on segment thought leadership.
Create Sales Enablement Content – strategize and execute on the development of sales enablement content.
Build Consensus with Partner Teams – establish strong connectivity with partner business teams.
Team Management – set goals for direct report and oversee projects.
QUALIFICATIONS
Bachelor's degree required plus 7+ years’ experience with acquisition marketing.
Experience in B2B marketing roles, with strong preference in previous experience in marketing to HR professionals.
3+ years in managing a team.
Very strong written communication skills.
It’s a plus to have equity compensation and/or HR and benefit solutions experience.
Comfortable expressing thought-provoking points of view.
Comfortable in a fast-paced and evolving environment.
Ability to tell cohesive and interesting stories.
An eye for quality and a close attention to detail.
Solid project management skills.
Ability to work with cross-functional teams.
Morgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence.
It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of any characteristic protected by law.
Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).
Expected base pay rates for the role will be between $110,000 and $185,000 per year at the commencement of employment.
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3259399
POSTING DATE:
Sep 24, 2024
PRIMARY LOCATION:
Americas-United States of America-New York-Purchase
EDUCATION LEVEL:
Bachelor's Degree
JOB:
Wealth Management
EMPLOYMENT TYPE:
Full Time
JOB LEVEL:
Vice President
DESCRIPTIONMorgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments and individuals from more than 1,200 offices in 43 countries.
As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values rooted in integrity, excellence and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career - a place for people to learn, to achieve and to grow.
Marketing ensures that Morgan Stanley gains the greatest value from its brand and helps drive growth for the business. Marketing manages every aspect of our brand worldwide and provides strategic guidance and marketing execution for business units and internal groups seeking to harness the power of our brand.
The Morgan Stanley at Work business focuses on servicing Morgan Stanley’s corporate clients across a variety of workplace solutions including equity plan administration, retirement plan consulting, executive services, saving and giving solutions and more. The Morgan Stanley at Work B2B Marketing Team focuses on creating strategies and solutions that help foster client and segment engagement and support advisors to win and retain business.
Position Summary:As part of the Morgan Stanley at Work B2B Marketing team, the candidate will be responsible for leading Acquisition Marketing efforts for Morgan Stanley at Work’s products for both public and private companies. This individual will support Equity Solutions marketing needs, with the goal of helping partner teams win new corporate plans and driving new plan asset acquisition through initiatives that target key prospects across a variety of industries and sizes.
This role will be involved in several key account-based marketing campaigns, developing new sales enablement content, partnering with key members of sales and partner teams across the business, managing day-to-day operational and administrative needs, and serving as the main point of contact for the business partners.
Principal Areas of Responsibility:
Act as a Strong B2B Marketer – understand the nuances of B2B vs B2C marketing.
Serve as an Industry Expert – oversee the development of initiatives that help us gather more targeted information on insights and competitive landscape.
Drive Lead Nurturing and Qualification – develop account-based marketing, multi-channel campaigns that target a known audience of prospects.
Develop Meaningful and Impactful Thought Leadership – generate ideas and drive execution on segment thought leadership.
Create Sales Enablement Content – strategize and execute on the development of sales enablement content.
Build Consensus with Partner Teams – establish strong connectivity with partner business teams.
Team Management – set goals for direct report and oversee projects.
QUALIFICATIONS
Bachelor's degree required plus 7+ years’ experience with acquisition marketing.
Experience in B2B marketing roles, with strong preference in previous experience in marketing to HR professionals.
3+ years in managing a team.
Very strong written communication skills.
It’s a plus to have equity compensation and/or HR and benefit solutions experience.
Comfortable expressing thought-provoking points of view.
Comfortable in a fast-paced and evolving environment.
Ability to tell cohesive and interesting stories.
An eye for quality and a close attention to detail.
Solid project management skills.
Ability to work with cross-functional teams.
Morgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence.
It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of any characteristic protected by law.
Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).
Expected base pay rates for the role will be between $110,000 and $185,000 per year at the commencement of employment.
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