Lactalis American Group Inc.
Social Media and Influencer Specialist
Lactalis American Group Inc., Bedford, New Hampshire, us, 03110
Lactalis American Group Inc. - Social Media and Influencer Specialist
Location: Bedford, New HampshireJob Type: Full-timeDescription:Lactalis US Yogurt is currently seeking candidates to join our Marketing Team. Lactalis Group, the world leader in dairy, is a family-owned business with more than 85,000 pragmatic and ambitious professionals worldwide, committed to providing healthy and delicious dairy products that bring people together every day. At Lactalis, our core values of AMBITION, ENGAGEMENT, and SIMPLICITY are at the heart of everything we do.If you’re looking for a unique experience with a company that offers strong brands, professional expertise, and a dynamic work environment that champions entrepreneurial spirit, hands-on responsibility, and real opportunity for career development, we want to hear from you!At Lactalis US Yogurt, we are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job posting, we still encourage you to apply and share with us your STORY, your PASSION, and your EXPERTISE! You may be just the perfect candidate for this or other roles within our company.As the Social Media and Influencer Specialist, you’ll play a crucial role in driving both paid and organic social efforts for Stonyfield Organic, siggi’s, and Brown Cow. A major part of your role will focus on managing and optimizing paid social strategies, including boosting content and collaborating with cross-functional teams to support larger marketing campaigns. In addition, you’ll lead the influencer and creator marketing program, managing long-term partnerships and ensuring influencers create impactful content aligned with brand goals. You’ll track social media performance, providing detailed reports on both paid and influencer-driven campaigns, highlighting successes and opportunities for growth.Key Responsibilities:Social Media Analytics & Reporting:
Lead and analyze social content performance, overseeing continuous monitoring and development of monthly and quarterly reports to highlight organic and paid social media successes.Social Media Posting, Engagement, and Boosting:
Develop and optimize boosting strategies for organic social content, manage content posting and engagement across key US Yogurt social media channels.Influencer/Creator Marketing Responsibilities:
Lead the influencer/creator relationship program for all LUSY brands, ensuring authentic communication and timely collaboration with contracted influencers/creators.Qualified applicants will contribute the following:Bachelor’s Degree or equivalent required.3 years of social media and community management experience.Experience working with influencers and creators.Analytical thinker with a creative mindset.Self-starter with an entrepreneurial spirit.Ability to work effectively with cross-functional teams.In-depth knowledge of social media and influencer space.Customer-obsessed with a passion for building online communities.Keen ability to spot digital trends.Organized and detail-oriented.Team player, self-motivated, and proactive.Ability to adapt in a fast-paced & changing work environment.Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities.
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Location: Bedford, New HampshireJob Type: Full-timeDescription:Lactalis US Yogurt is currently seeking candidates to join our Marketing Team. Lactalis Group, the world leader in dairy, is a family-owned business with more than 85,000 pragmatic and ambitious professionals worldwide, committed to providing healthy and delicious dairy products that bring people together every day. At Lactalis, our core values of AMBITION, ENGAGEMENT, and SIMPLICITY are at the heart of everything we do.If you’re looking for a unique experience with a company that offers strong brands, professional expertise, and a dynamic work environment that champions entrepreneurial spirit, hands-on responsibility, and real opportunity for career development, we want to hear from you!At Lactalis US Yogurt, we are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job posting, we still encourage you to apply and share with us your STORY, your PASSION, and your EXPERTISE! You may be just the perfect candidate for this or other roles within our company.As the Social Media and Influencer Specialist, you’ll play a crucial role in driving both paid and organic social efforts for Stonyfield Organic, siggi’s, and Brown Cow. A major part of your role will focus on managing and optimizing paid social strategies, including boosting content and collaborating with cross-functional teams to support larger marketing campaigns. In addition, you’ll lead the influencer and creator marketing program, managing long-term partnerships and ensuring influencers create impactful content aligned with brand goals. You’ll track social media performance, providing detailed reports on both paid and influencer-driven campaigns, highlighting successes and opportunities for growth.Key Responsibilities:Social Media Analytics & Reporting:
Lead and analyze social content performance, overseeing continuous monitoring and development of monthly and quarterly reports to highlight organic and paid social media successes.Social Media Posting, Engagement, and Boosting:
Develop and optimize boosting strategies for organic social content, manage content posting and engagement across key US Yogurt social media channels.Influencer/Creator Marketing Responsibilities:
Lead the influencer/creator relationship program for all LUSY brands, ensuring authentic communication and timely collaboration with contracted influencers/creators.Qualified applicants will contribute the following:Bachelor’s Degree or equivalent required.3 years of social media and community management experience.Experience working with influencers and creators.Analytical thinker with a creative mindset.Self-starter with an entrepreneurial spirit.Ability to work effectively with cross-functional teams.In-depth knowledge of social media and influencer space.Customer-obsessed with a passion for building online communities.Keen ability to spot digital trends.Organized and detail-oriented.Team player, self-motivated, and proactive.Ability to adapt in a fast-paced & changing work environment.Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities.
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