Director, Events Marketing

Tyler Technologies is looking for a Director, Events Marketing to join our Marketing team! The role of the Events Marketing Director is to oversee the strategic design, development and execution of all Tyler corporate events, including user conferences, trade shows, client events, and sales incentive programs. The director will ensure that all events are executed in a way that conveys the core values of Tyler’s brand and result in positive experiences between Tyler’s employees, clients, prospects, investors and local communities. This position serves as the decision-maker representing the business with all event and trade show suppliers, including negotiating contracts/pricing agreements, conducting business reviews and reporting results.Candidates will bring experience in coaching/developing high performing teams, complex budget management, strong communication skills, strong project management skills, and have the ability to influence across all levels with expertise in corporate event planning and execution.This individual will serve in a customer-facing and partner-facing leadership role, so they should have a polished presence. They will report to the Vice President, Marketing Shared Services. The ideal candidate will bring 10+ years of related business experience and a leadership style that fuses inspiration with a passion for delivering measurable business results.This position is responsible for delivering all corporate events, conferences and trade shows for Tyler and ultimately for ensuring that Tyler’s corporate brand identity, brand position and key messages are successfully represented at these events to all audiences – clients, prospects, investors, employees, etc.As a part of Tyler’s corporate staff, you will make an impact on outcomes that affect various areas of the company. Your work will ultimately support our team members, clients, stakeholders, and the public sector.Location

Plano, Texas | Yarmouth, MaineTravel

10-25%Responsibilities

Strategic Meetings Management:

Manage enterprise-wide meeting related processes to achieve cost-savings, risk mitigation and superior service.Develop meeting and trade show frameworks: objectives, workflows, logistics, costs.Standardize contracts and service agreements with better negotiated rates.Develop business processes for consistency in planning and delivering meetings.Oversee measurements and evaluations of events for real-time visibility.

Risk Management:

Develop emergency management plans for safety at events.Provide guidance to staff for emergency procedures.Work with HR and Legal to mitigate risk in contracts.Ensure safe standard operations.

Events & Trade Show Budget Management:

Manage budgets through strategic forecasting and monitoring of expenditures.Provide ongoing budget forecasts and detailed final billing after events.Seek efficiencies and cost-cutting through negotiations and process improvements.Leverage technology for team efficiency and attendee experience.

Analytics:

Conduct surveys to measure trends and report on KPIs.Reconcile expenses with cost benefit analyses based on event objectives.Identify trends in sourcing and meeting patterns.Monitor the sharing economy for impact on commitments.Manage lead capture procedures and provide usable data.Secure economic impact studies from event locations.

Travel:

Negotiate corporate travel discounts with hotels and airlines.

Event Team Management:

Hire, train, manage and motivate a team of corporate event planners.Manage a master project list.Identify and assign resources for team projects.Develop and institute team best practices.

Qualifications

Bachelor’s degree in a related field or comparable work experience.10+ years related work experience in a corporate, agency or hospitality environment.CMP (Certified Meeting Professional) preferred.CMM (Certified Meeting Manager) preferred.DES (Digital Event Strategist) certification is a plus.Project management experience with prioritization and delegation skills.Strong communication skills for tasks and feedback.Analytical skills to evaluate performance and recommend improvements.Ability to adapt to complications and develop contingency plans.Excellent planning, organizing and problem-solving skills.Basic understanding of the public sector software industry and marketing concepts.Strong skills in Microsoft Office (Word, Excel, Outlook, PowerPoint).Director, Events Marketing

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