Lincoln Memorial University
Director of Athletic Marketing and Enrollment Communications
Lincoln Memorial University, Harrogate, Tennessee, United States, 37752
Director of Athletic Marketing and Enrollment Communications
Position Title:
Director of Athletic Marketing and Enrollment CommunicationsDepartment:
Athletic AdministrationPosition Category:
Staff Full TimeJob Description:
The Director of Athletic Marketing and Enrollment Communication will serve as a leader in the Department of Athletics in support of its mission, vision, and values. This role will be responsible for the coordination and strategic development, implementation, and activation of comprehensive marketing strategies. The role will also consist of sponsorship implementation, social media, fan engagement, and organizational branding outreach. The role will work collaboratively with Enrollment Management to enhance recruitment communications, market reach, and social media impact & relevance.Required Qualifications:Bachelor's degree in a related fieldPreferred Qualifications:Master's degree in a related fieldPhysical Demands:Campus: HarrogateJob Duties:Promote the mission of Lincoln Memorial University to all faculty, staff, students, and to the community at large.Assist in the long-range strategic planning, outcomes-assessment processes, and day-to-day operation of the Department of Athletics.Work to create positive publicity for the academic and athletic achievements as well as community service initiatives for the Department of Athletics.Execute a public relations and marketing strategy that includes long and short-range marketing planning for athletics as well as each individual program.Serve as liaison between the Department of Athletics and Student Services and provide oversight for the Student Reward System.Oversight of the athletic department booster program, L Club and continue to build and foster relationships with donors, supporters, and fans.Provide strategic leadership for fundraising and promotional activities of the L Club and work with University Advancement to maintain donor lists and periodic correspondence with alumni and supporters of athletics.Develop and promote all marketing strategies tied to the L Club and game sponsorship agreements within the Department of Athletics.Supervision and oversight of the department's graduate assistants, student employees, and internship programs.Develop and implement sport-specific and department-wide marketing plans and oversight of long-range planning for marketing initiatives and events to increase brand awareness, fan loyalty, student attendance, and revenue generation.Oversee game/event management operations including overseeing marketing activities and implementing game management protocols.Collaborate with corporate sponsorships to help facilitate incremental corporate sales and sponsorship implementation.Develop a comprehensive plan and calendar to effectively communicate with athletic supporters and ticket purchasers for all sports.Perform other duties assigned by the Executive Vice President for Administration.Posting Number:
S03703PJob Open Date:
06/05/2024Job Close Date:
09/30/2024Open Until Filled:
NoSpecial Instructions Summary:About the Institution:
Lincoln Memorial University is a values-based learning community dedicated to providing educational experiences in the liberal arts and professional studies. The main campus is located in Harrogate, Tennessee. For more information about employment opportunities, contact the Office of Human Resources at 423-869-7112 or
humanresources@lmunet.edu .AA/EEO Statement:
Lincoln Memorial University is an Equal Opportunity education institution. Lincoln Memorial University prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, veteran status, military status, pregnancy, sexual orientation, marital status, parental status, gender, gender identity, gender expression, and genetic information in all University programs and activities.The University will conduct criminal background checks on all employees. Background checks may include but are not limited to confirmation of the individual’s identity, credit information, motor vehicle driving record, review of an individual’s criminal conviction record (if any), verification of any license, and certificate or degree required for the position.Required fields are indicated with an asterisk (*).
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Position Title:
Director of Athletic Marketing and Enrollment CommunicationsDepartment:
Athletic AdministrationPosition Category:
Staff Full TimeJob Description:
The Director of Athletic Marketing and Enrollment Communication will serve as a leader in the Department of Athletics in support of its mission, vision, and values. This role will be responsible for the coordination and strategic development, implementation, and activation of comprehensive marketing strategies. The role will also consist of sponsorship implementation, social media, fan engagement, and organizational branding outreach. The role will work collaboratively with Enrollment Management to enhance recruitment communications, market reach, and social media impact & relevance.Required Qualifications:Bachelor's degree in a related fieldPreferred Qualifications:Master's degree in a related fieldPhysical Demands:Campus: HarrogateJob Duties:Promote the mission of Lincoln Memorial University to all faculty, staff, students, and to the community at large.Assist in the long-range strategic planning, outcomes-assessment processes, and day-to-day operation of the Department of Athletics.Work to create positive publicity for the academic and athletic achievements as well as community service initiatives for the Department of Athletics.Execute a public relations and marketing strategy that includes long and short-range marketing planning for athletics as well as each individual program.Serve as liaison between the Department of Athletics and Student Services and provide oversight for the Student Reward System.Oversight of the athletic department booster program, L Club and continue to build and foster relationships with donors, supporters, and fans.Provide strategic leadership for fundraising and promotional activities of the L Club and work with University Advancement to maintain donor lists and periodic correspondence with alumni and supporters of athletics.Develop and promote all marketing strategies tied to the L Club and game sponsorship agreements within the Department of Athletics.Supervision and oversight of the department's graduate assistants, student employees, and internship programs.Develop and implement sport-specific and department-wide marketing plans and oversight of long-range planning for marketing initiatives and events to increase brand awareness, fan loyalty, student attendance, and revenue generation.Oversee game/event management operations including overseeing marketing activities and implementing game management protocols.Collaborate with corporate sponsorships to help facilitate incremental corporate sales and sponsorship implementation.Develop a comprehensive plan and calendar to effectively communicate with athletic supporters and ticket purchasers for all sports.Perform other duties assigned by the Executive Vice President for Administration.Posting Number:
S03703PJob Open Date:
06/05/2024Job Close Date:
09/30/2024Open Until Filled:
NoSpecial Instructions Summary:About the Institution:
Lincoln Memorial University is a values-based learning community dedicated to providing educational experiences in the liberal arts and professional studies. The main campus is located in Harrogate, Tennessee. For more information about employment opportunities, contact the Office of Human Resources at 423-869-7112 or
humanresources@lmunet.edu .AA/EEO Statement:
Lincoln Memorial University is an Equal Opportunity education institution. Lincoln Memorial University prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, veteran status, military status, pregnancy, sexual orientation, marital status, parental status, gender, gender identity, gender expression, and genetic information in all University programs and activities.The University will conduct criminal background checks on all employees. Background checks may include but are not limited to confirmation of the individual’s identity, credit information, motor vehicle driving record, review of an individual’s criminal conviction record (if any), verification of any license, and certificate or degree required for the position.Required fields are indicated with an asterisk (*).
#J-18808-Ljbffr