Ferrero
Senior Digital Marketing & CRM Manager
Ferrero, Florence, Kentucky, us, 41022
Location:
ShanghaiCompany Description:Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno, and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers, and brands we are proud of. Join us, and you could be one of them.Diversity Statement:Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.Purpose of the Role:To lead the digital marketing for the Premium Chocolate Category, to drive the deployment of digital strategy and content creation following the general Brand strategy and being consistent with offline Brand positioning, to build cross-channel (online/offline/social/digital) CRM/membership programs to increase consumer loyalty and engagement which also drives direct linkage to sales performance.Main Responsibilities:Lead Premium Chocolate social strategy, KOL strategy, and KOL content.Manage social media accounts (Wechat, Red, Douyin).Launch WeCom and manage WeCom operations.Lead CRM strategy and support 3 D2C platforms (Tmall, JD, WeMall).Support digital acceleration E2E.Who We Are Looking For:8+ years of experience as a Marketing & Communications leader - related professional experience preferably in the food industry or digital agency.Experience using social media, online tools, and/or mobile technology to promote organizational goals and mission.Experience in managing an organization's online corporate web presence, either internal or external.Extensive experience in all aspects of understanding and maintaining online marketing strategies to meet organizational objectives.Strong understanding of customer and market dynamics and requirements.How to Be Successful in the Role and at Ferrero:Consumers, quality, and care are at the heart of everything we do. So, to be successful at Ferrero, you'll need to be just as consumer and product-centric as we are - dedicated to crafting brilliant results for consumers around the world.
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ShanghaiCompany Description:Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno, and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers, and brands we are proud of. Join us, and you could be one of them.Diversity Statement:Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.Purpose of the Role:To lead the digital marketing for the Premium Chocolate Category, to drive the deployment of digital strategy and content creation following the general Brand strategy and being consistent with offline Brand positioning, to build cross-channel (online/offline/social/digital) CRM/membership programs to increase consumer loyalty and engagement which also drives direct linkage to sales performance.Main Responsibilities:Lead Premium Chocolate social strategy, KOL strategy, and KOL content.Manage social media accounts (Wechat, Red, Douyin).Launch WeCom and manage WeCom operations.Lead CRM strategy and support 3 D2C platforms (Tmall, JD, WeMall).Support digital acceleration E2E.Who We Are Looking For:8+ years of experience as a Marketing & Communications leader - related professional experience preferably in the food industry or digital agency.Experience using social media, online tools, and/or mobile technology to promote organizational goals and mission.Experience in managing an organization's online corporate web presence, either internal or external.Extensive experience in all aspects of understanding and maintaining online marketing strategies to meet organizational objectives.Strong understanding of customer and market dynamics and requirements.How to Be Successful in the Role and at Ferrero:Consumers, quality, and care are at the heart of everything we do. So, to be successful at Ferrero, you'll need to be just as consumer and product-centric as we are - dedicated to crafting brilliant results for consumers around the world.
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