Brightline
Senior Business Intelligence Analyst, Commercial
Brightline, Miami, Florida, us, 33222
The Company
At Brightline, we believe in creating meaningful connections through exceptional experiences. We're creating a brighter way to get there by making travel more convenient, more sustainable, and more hospitable every day. If you're optimistic, forward-thinking, and interested in shaping the future of travel with us, we'd love to hear from you.
Your Purpose
In this role, you will be a part of the Research & Analytics team within the Strategy & Planning function, playing a critical part in contributing to the success of the organization's commercial strategy. This will be accomplished by providing insights and narratives that ensure decision-makers have the information they need to make informed choices that drive or redirect the strategy.
Additionally, you will play a large part in shaping the direction of the company's marketing efforts. For example, these insights will enable the organization to make decisions leading to the efficient execution of marketing promotions and campaigns in a manner that optimizes spending while maximizing ridership and revenue.Lastly, you will leverage advanced analytics and statistical analysis to help predict and inform the outcome of our commercial efforts.
Your Role
Marketing and Campaign Analysis
The primary focus is to own the analysis related to the performance of marketing promotions and campaigns while providing insights into how to optimize spend and drive strong business outcomes, with a secondary focus on operational and G&A data analysis.Develop strategies related to A/B testing, causal impact analysis, and feature analysis that provide insight into which content, products, and channels drive the most incremental ridership and/or revenue.Serve as a primary partner to our marketing partners to assist in the development of campaign segmentation and personalization strategies that optimize conversion rates and optimize spending.Data Integration and Dashboard Development
Convert the output of ad-hoc or custom inquiries into permanent data assets by developing impactful Power BI dashboards that provide meaningful insights to stakeholders.Harmonize multiple data points such as web behavior, geography, travel segments, and demographic attributes to predict commercial goals.Executive and Investor Support
Support Executive and Investor inquiries related to Revenue and Ridership Performance.We are a new business model - agile and evolving. This job description isn't meant to be a complete list of your qualifications or all the things you'll do.
You
Bachelor's degree in a relevant field (e.g., Business Analytics, Data Science, Statistics)Proven experience in data analytics, preferably in a marketing or commercial support role.Proficiency in Excel, SQL, Power BI, Adobe Analytics. Adobe Journey Optimizer experience a huge plus.Strong analytical skills with the ability to translate complex data into actionable insights.Excellent communication and presentation skills, with the ability to effectively convey technical information to non-technical stakeholders.Strategic thinker with a proactive and collaborative approach to problem-solving.Ability to thrive in a fast-paced environment and manage multiple priorities effectively.
Combine your experience, innovation, and entrepreneurial spirit by joining our growing team in Florida and Nevada. Brightline is pleased to offer a competitive compensation and benefits package, and the opportunity to make a difference while making history as the only privately funded rapid rail service in the country.
Brightline Management, LLC is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, Brightline Management, LLC will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.
At Brightline, we believe in creating meaningful connections through exceptional experiences. We're creating a brighter way to get there by making travel more convenient, more sustainable, and more hospitable every day. If you're optimistic, forward-thinking, and interested in shaping the future of travel with us, we'd love to hear from you.
Your Purpose
In this role, you will be a part of the Research & Analytics team within the Strategy & Planning function, playing a critical part in contributing to the success of the organization's commercial strategy. This will be accomplished by providing insights and narratives that ensure decision-makers have the information they need to make informed choices that drive or redirect the strategy.
Additionally, you will play a large part in shaping the direction of the company's marketing efforts. For example, these insights will enable the organization to make decisions leading to the efficient execution of marketing promotions and campaigns in a manner that optimizes spending while maximizing ridership and revenue.Lastly, you will leverage advanced analytics and statistical analysis to help predict and inform the outcome of our commercial efforts.
Your Role
Marketing and Campaign Analysis
The primary focus is to own the analysis related to the performance of marketing promotions and campaigns while providing insights into how to optimize spend and drive strong business outcomes, with a secondary focus on operational and G&A data analysis.Develop strategies related to A/B testing, causal impact analysis, and feature analysis that provide insight into which content, products, and channels drive the most incremental ridership and/or revenue.Serve as a primary partner to our marketing partners to assist in the development of campaign segmentation and personalization strategies that optimize conversion rates and optimize spending.Data Integration and Dashboard Development
Convert the output of ad-hoc or custom inquiries into permanent data assets by developing impactful Power BI dashboards that provide meaningful insights to stakeholders.Harmonize multiple data points such as web behavior, geography, travel segments, and demographic attributes to predict commercial goals.Executive and Investor Support
Support Executive and Investor inquiries related to Revenue and Ridership Performance.We are a new business model - agile and evolving. This job description isn't meant to be a complete list of your qualifications or all the things you'll do.
You
Bachelor's degree in a relevant field (e.g., Business Analytics, Data Science, Statistics)Proven experience in data analytics, preferably in a marketing or commercial support role.Proficiency in Excel, SQL, Power BI, Adobe Analytics. Adobe Journey Optimizer experience a huge plus.Strong analytical skills with the ability to translate complex data into actionable insights.Excellent communication and presentation skills, with the ability to effectively convey technical information to non-technical stakeholders.Strategic thinker with a proactive and collaborative approach to problem-solving.Ability to thrive in a fast-paced environment and manage multiple priorities effectively.
Combine your experience, innovation, and entrepreneurial spirit by joining our growing team in Florida and Nevada. Brightline is pleased to offer a competitive compensation and benefits package, and the opportunity to make a difference while making history as the only privately funded rapid rail service in the country.
Brightline Management, LLC is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, Brightline Management, LLC will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.