Sr. Director, Strategy and Insights

Wild Card Creative Group and 3AM

Wild Card Creative Group is a Worldbuilding Agency. We are a collective of three (3) divisions focused on ONE mission: the advancement of storytelling

• 3AM is our content innovation studio. We use insights to identify an audience & how to immerse them into a world, then turn stories into participation-first content and experiences (social campaigns, original content, experiential, etc.)
• Wild Card Editorial & Skip Films create the opening line (trailer, a/v assets), the moment that invites the audience into the story.

Wild Card is seeking an ambitious social-first strategy and insights director to lead a team of strategists to set the course for impactful creative strategy that archives our clients' business objectives. This role works across a bevy of entertainment and brand clients including both project and AOR relationships.

This role will both lead a team of thinkers and doers and is a thinker and a doer.

• The Head of Strategy position plays a pivotal role across our client roster as a lead driver of direction for campaigns and is a revenue driver for their division.
• The ideal candidate will have a natural love for all things strategy and embrace the process of bringing campaigns to life by playing a key role from inception to execution.
• Passionate about leading a team and building a business with data-informed insights that birth a creative campaign that delivers for our clients.

Job Responsibilities

• Set the strategic plan for creative campaigns and ensure ideas are delivering are clients goals.
• Work across client categories including entertainment, alcohol/beer, CPG, tech, hospitality, travel, and more.
• Strong client communication skills to effectively build relationships/consensus and sell through projects while instilling confidence.
• Ensure media, messaging, creative, and measurement is cohesively aligned to achieve business objectives.
• Work closely with account directors, producers, and creative leads
• Deep understanding of end-to-end multi platform marketing campaigns including strategic direction, execution, and metrics.
• A results-driven thinker who can distill large-scale insights into actionable creative execution
• Experience working closely with and deep knowledge of best practices on social channels including Meta Platforms, YouTube, Twitter/X, Snapchat, LinkedIn, and Reddit.
• Understanding of the influencer marketing space from overarching strategy through metric-driven execution.
• Analytical thinker with:
• Strong proficiency in Microsoft Excel (i.e. spreadsheet formatting, pivot tables, vlookups) and Google Suite
• Expertise in media planning tools such as YouGov, GWI, Helixa, and Simmons
• Experience constructing Boolean queries and using social listening tools including Sprout and other industry standards
• Work collaboratively with internal teams to manage content strategy, quality of work, and efficiencies for both small-scale and large-scale projects.
• Ensure our work feels socially native and relevant, staying up to speed and inspiring internal and external teams with their understanding of social trends and cultural conversations.

Required Skills

• 8+ years of deep strategy and insights experience
• Highly collaborative team leader with a compassionate bias for action
• Player/Coach who gets things done, leads by example, and elevate's their teams' skills
• Understands and embraces strategy as a profit center and is a revenue driver growing existing partnerships and passionate about pitching.
• Experience providing strategic direction for 360 and social-led campaigns for both entertainment and brand clients.
• 3+ years of experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and within budget.
• Proven track record of successfully selling strategy assignments including but not limited to: audience segmentation, social playbooks, brand/content strategy, ethnographies, competitive audits, message hierarchy, and brand architecture,
• Familiarity with and passionate about Artificial Intelligence and it's place in our industry, possess the ability to speak confidently on the topic.

Pay Range

$180,000 - $250,000

Pay will be commensurate with the unique experience, skills, and qualifications that the candidate brings to the position.

In order to adjust to changes in our business, it may become necessary to add, remove or modify certain duties and responsibilities, or to reassign you to another job position. From time to time you may be asked to work on special projects or to assist with other work. Your cooperation and assistance in performing such additional work is expected. Wild Card is proud to employ extraordinary talent across all genders, races, nationalities, religions, ages, abilities and sexual preferences. We strive to encourage and support all of our current and prospective employees to achieve their highest potential. No job applicant will receive less favorable treatment on any basis when applying for a career with our team.

Disclosures:

In order to adjust to changes in our business, it may become necessary to add, remove or modify certain duties and responsibilities, or to reassign you to another job position. From time to time you may be asked to work on special projects or to assist with other work. Your cooperation and assistance in performing such additional work is expected. Wild Card is proud to employ extraordinary talent across all genders, races, nationalities, religions, ages, abilities and sexual preferences. We strive to encourage and support all of our current and prospective employees to achieve their highest potential. No job applicant will receive less favorable treatment on any basis when applying for a career with our team.

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Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.