Social Media Manager

Pomelo's mission is to increase financial access and empowerment for immigrants and their loved ones back home.

We are proud to be the first financial technology platform to combine consumer credit and global remittances. Our product solves the worst aspects of money transfer by empowering our customers to use credit rather than cash. At the same time, we help immigrants establish their financial future in their new country by building positive credit history with their existing remittance obligations and financially include their loved ones in emerging economies with access to modern financial instruments.

We're a team of ~45 and are growing our San Francisco headquarters. Our investors include Keith Rabois of Khosla Ventures (formerly of Founders Fund, CEO at Opendoor, former COO of Square), Kevin Hartz (Co-founder/CEO of Xoom and Eventbrite) of A* Capital, The Chainsmokers, The Weeknd, and more.

Your Role

As the Social Community Manager, you will play the pivotal role in developing our Pomelo community across social media. You will help represent our brand on Instagram, Tiktok, Facebook, Reddit, X & YouTube - ensuring we are responding well to comments in our own feed, passing off support issues to support, but primarily working to find opportunities to broaden our connections to groups of Filipinos, across the web.

You should be a social-native connector, with experience being embedded in online communities, who lives in the platforms and dives into the comments, familiar with both the creator and management tools that help content fly. The ideal candidate is an excellent social strategist - one that creates robust 'marketing engines' that scale to different markets and audiences as the product and company expands.

This position will be part of the founding group of marketers that will help build and grow the brand.

Responsibilities:

Content Creation and Curation:

• Develop and execute a comprehensive social media content plan that resonates with Filipinos, especially senders and receivers of money remittance.
• Collaborate with content creators and influencers to generate authentic and relatable content. Help to source and secure relevant influencers for our campaigns, events, and partnership program.

Community Engagement:

• Manage communities across all social media platforms. Represent Pomelo as a brand ambassador by embodying the voice, tone, and mission of the company.
• Engage with social media followers, respond to comments and messages, and foster a positive, supportive, and inclusive online community.
• Monitor and analyze community feedback, identifying opportunities for engagement and improvement.
• Address any cultural sensitivities and ensure respectful and accurate representation of different cultures and audience segments.

Strategy and Planning:

• Develop and implement a holistic, year-round social media strategy to nurture community engagement, and grow brand recognition, loyalty, and love. Create campaigns that celebrate events and topics relevant to our target segments.
• Collaborate with cross-functional teams to align social media strategies with overall product, engineering, and brand goals and objectives.
• Conduct market research and social listening to stay updated on cultural trends and insights, adapting strategies accordingly.

Analytics and Reporting:

• Track and analyze key social media metrics to measure the success of content and campaigns.
• Prepare and share regular reports on social media performance, providing insights and recommendations for optimization.

Collaboration:

• Work closely with the product, engineering, content, design, and marketing teams to ensure cohesive and consistent messaging across all platforms.
• Collaborate with Business Development and Community to ideate on, promote, and activate our partnership programs.
• Partner with community organizations, cultural groups, and influencers to amplify diverse voices and stories.

Required Qualifications

• Proven experience as a Social Media Manager or similar role, preferably in the fintech or financial services industry.
• Strong track record of building, connecting and nurturing online cultural, ethnic, and immigrant/expat communities, with demonstrated impact on business outcomes.
• Excellent writing and editing skills, with a keen eye for detail and grammar.
• Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their respective audiences.
• Proficiency in social media management tools (Hootsuite, Buffer, etc.) and analytics tools (Google Analytics, social media insights, etc.).
• Creative thinker with the ability to generate innovative ideas and stay on trends to help keep the content relevant.
• Excellent time management and organizational skills, with the ability to manage multiple projects simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively in a team environment, and independently in a fast-paced environment.
• Degree, certificate, or study in communications, visual arts, marketing, or media studies preferred but not required.
• Passion for providing first-class customer support (you want every Pomelo cardholder to be happy) and building vibrant and active customer communities.
• Thrives as a self-starter that operates well in ambiguity and prefers to help define paths versus following them.

Nice to Haves

• Fintech and startup experience
• Knowledge of and experience with multicultural, multilingual, and multinational audiences. Specifically for top money remittance senders and receivers (Filipino, Mexican, Indian, etc.) would be extremely helpful.
• Experience in social content creation themselves.
• Experience in customer-facing roles

Benefits and Perks (FTE)

• ♥ A meaningful mission and an opportunity for direct societal impact. We're putting real money back in the hands of the people who need it most and helping immigrants and their families realize the American dream.
• An amazing team and culture. You'll have peers from both top tech companies (e.g. Cash App, Google, Twitter, Uber) and other successful startups (e.g. Affirm, AfterPay, MemSQL). We empower each other to do great work and continue growing.
• Opportunity for major impact, learning, and growth.
• Platinum-level health insurance (medical, dental, vision) - with 100% covered by the company for you and 50% for dependents.
• PTO: 3 weeks in your first year, 4 weeks thereafter, plus national holidays
• $1,500 annual travel stipend
• $300 annual wellness stipend
• Twice-a-year company retreats. Previous trips include skiing in Park City, getting sun and surf in Cabo, Mexico, and a cruise excursion to The Bahamas.
• In Office Meals: Lunch, dinner, and snacks provided daily