Workday, Inc.
Senior Product Marketing Manager
Workday, Inc., Atlanta, Georgia, United States, 30383
Senior Product Marketing Manager
Apply remote type: Flexlocations: USA, GA, Atlantatime type: Full Timeposted on: Posted 3 Days Agojob requisition id: JR-0091549Your work days are brighter here.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. Our culture is driven by our value of putting our people first. The happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is essential for success in business. That’s why we look after our people, communities, and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are.About the TeamPassionate about the future of finance? Interested in partnering with, and learning from, some of the world’s most innovative companies? Workday upended the world of legacy ERP technology to move finance beyond mundane and traditional financial processes with its Enterprise Management Cloud solution. You will be joining the Office of the CFO Product Marketing team, passionate about delivering high-impact marketing by bridging the needs of our customers to our finance, planning, procurement, and analytics solutions.About the RoleWe're seeking a dynamic and results-driven Product Marketing professional to be the strategic champion of our Fund, Budgetary and Grant Accounting solutions. You will be responsible for defining what is different, better, and remarkable about Workday's offerings and how they meet buyer needs. You will collaborate closely with Product Management across Grants Management, Finance, Payroll Accounting, and potentially Planning and Reporting to craft a compelling vision for how Workday empowers customers across industries to maximize the impact of their grant funding.ResponsibilitiesDefine the value proposition of Fund, Budgetary and Grant Accounting solution areas with buy-in from critical stakeholders.Deeply understand the industry landscape, customer needs, and competitive dynamics to inform product positioning and go-to-market strategies.Collaborate closely with product leadership, outbound product managers, sales, and industry strategy teams to drive product adoption.Partner with the enablement team to educate the field on the value proposition.Develop and execute go-to-market plans to drive awareness and adoption of Workday’s solutions.Partner across the marketing organization to create marketing campaigns and compelling content.Analyze data and measure the effectiveness of marketing campaigns.Write and edit marketing materials, including white papers, case studies, blog posts, and social media content.Attend and speak at both Workday-led and external industry events.Build and maintain relationships with key influencers in the accounting and finance industry.About YouBasic Qualifications:5+ years of experience in product marketing.5+ years experience working within enterprise software.Other Qualifications:Bachelor’s degree in marketing, business, or a related field.Passion for marketing technology and innovation.Strong understanding of marketing principles and best practices.Experience in developing and executing marketing campaigns.Excellent written and verbal communication skills.Ability to work independently and as part of a team.Proficiency in Microsoft Office Suite and marketing automation tools.Knowledge of Fund, Budgetary and Grant Accounting solutions.Added bonus: knowledge of technology, communications and media industries.What to Bring:Energy and Enthusiasm: A self-starter with a contagious passion for product marketing.Strategic and Analytical mindset: A data-driven decision-maker.Collaboration: An exceptional communicator and collaborator.Results-Oriented: A proven track record of success in product marketing.Workday Pay Transparency StatementThe annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants.Primary Location: USA.GA.Atlanta Primary Location Base Pay Range: $134,200 USD - $201,200 USDAdditional US Location(s) Base Pay Range: $127,500 USD - $216,000 USDOur Approach to Flexible WorkWith Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work.Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
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Apply remote type: Flexlocations: USA, GA, Atlantatime type: Full Timeposted on: Posted 3 Days Agojob requisition id: JR-0091549Your work days are brighter here.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. Our culture is driven by our value of putting our people first. The happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is essential for success in business. That’s why we look after our people, communities, and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are.About the TeamPassionate about the future of finance? Interested in partnering with, and learning from, some of the world’s most innovative companies? Workday upended the world of legacy ERP technology to move finance beyond mundane and traditional financial processes with its Enterprise Management Cloud solution. You will be joining the Office of the CFO Product Marketing team, passionate about delivering high-impact marketing by bridging the needs of our customers to our finance, planning, procurement, and analytics solutions.About the RoleWe're seeking a dynamic and results-driven Product Marketing professional to be the strategic champion of our Fund, Budgetary and Grant Accounting solutions. You will be responsible for defining what is different, better, and remarkable about Workday's offerings and how they meet buyer needs. You will collaborate closely with Product Management across Grants Management, Finance, Payroll Accounting, and potentially Planning and Reporting to craft a compelling vision for how Workday empowers customers across industries to maximize the impact of their grant funding.ResponsibilitiesDefine the value proposition of Fund, Budgetary and Grant Accounting solution areas with buy-in from critical stakeholders.Deeply understand the industry landscape, customer needs, and competitive dynamics to inform product positioning and go-to-market strategies.Collaborate closely with product leadership, outbound product managers, sales, and industry strategy teams to drive product adoption.Partner with the enablement team to educate the field on the value proposition.Develop and execute go-to-market plans to drive awareness and adoption of Workday’s solutions.Partner across the marketing organization to create marketing campaigns and compelling content.Analyze data and measure the effectiveness of marketing campaigns.Write and edit marketing materials, including white papers, case studies, blog posts, and social media content.Attend and speak at both Workday-led and external industry events.Build and maintain relationships with key influencers in the accounting and finance industry.About YouBasic Qualifications:5+ years of experience in product marketing.5+ years experience working within enterprise software.Other Qualifications:Bachelor’s degree in marketing, business, or a related field.Passion for marketing technology and innovation.Strong understanding of marketing principles and best practices.Experience in developing and executing marketing campaigns.Excellent written and verbal communication skills.Ability to work independently and as part of a team.Proficiency in Microsoft Office Suite and marketing automation tools.Knowledge of Fund, Budgetary and Grant Accounting solutions.Added bonus: knowledge of technology, communications and media industries.What to Bring:Energy and Enthusiasm: A self-starter with a contagious passion for product marketing.Strategic and Analytical mindset: A data-driven decision-maker.Collaboration: An exceptional communicator and collaborator.Results-Oriented: A proven track record of success in product marketing.Workday Pay Transparency StatementThe annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants.Primary Location: USA.GA.Atlanta Primary Location Base Pay Range: $134,200 USD - $201,200 USDAdditional US Location(s) Base Pay Range: $127,500 USD - $216,000 USDOur Approach to Flexible WorkWith Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work.Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
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