Outfront Media
Senior Sales Director
Outfront Media, Los Angeles, California, United States, 90079
We are one of North America’s most innovative media companies. We leverage the power of creative excellence, unbeatable locations and smart audience data to change the game for advertisers. Our purpose as a company is to help people, places and businesses grow stronger. To do this, we make meaningful connections between brands and people when they are outside of their homes through one of the largest and most diverse sets of out-of-home assets including billboards, transit and mobile displays across the U.S. We connect diverse audiences across over 150 markets and conduct our business considering all our stakeholders, from clients and employees, to the communities where we operate. We are committed to creating a diverse and inclusive work environment that promotes the growth of our people. Come join our industry-leading team!What We OfferOUTFRONT offers a comprehensive benefits program including:Medical, Dental, Vision (including same and opposite-sex domestic partners)HSA and FSA plans, Family Benefits, Pet Benefits401(k) Plan with an Employer MatchPaid Time Off, Commuter Benefits, Educational AssistanceRobust Diversity, Equity and Inclusion program including 7 Employee Resource Groups (ERGs)Overview:Lead and manage the local sales team (local sales director, account executives, account managers) to achieve targeted sales revenue goal and cultivate a culture which ensures an industry leading media companySet a comprehensive vision coupled with a market assets and revenue sales strategy to deliver sustainable business/revenue growthProvide leadership and direct the efforts of all OUTFRONT Media Sales personnel within the market(s) in a way that creates a winning team environmentBe the face of the marketing and selling to customers and own responsibility for client satisfactionProvide accurate weekly pacing reports; highlight any major developmentsAdminister weekly sales meetings that inspire the team, while disseminating key informationCooperate with and communicate all corporate-wide business development into local asset businessEnsure all business policies and practices are followed to the highest standardBe a collaborative team member and exemplify OUTFRONT cultural valuesPeople:Coach and oversee the local sales director to develop sales and pricing strategies to maximize asset yieldsRecruit, train and motivate the account executives and sales assistantsCreate an inspirational high performing culturePlan and schedule weekly sales meetings to keep staff engaged and accountableAccompany local AEs on sales calls. Identify each AE’s opportunities and develop a plan to grow their strengthsMentor, coach, and develop local AEs. Teach skills knowledge and leadership - prospecting skills, negotiation role play, presentation skillsRevenue:Responsible for leading the overall demand building (sales) activities for assets in market through
Robust and weekly sales management meetingsPipeline management tracking and reportingAE performance coaching and support with key opportunities and accountsEstablish and monitor quarterly and annual sales revenue targets for each local sales account executive
Establish and adjusts selling prices by monitoring costs, competition, and supply and demand in order to maximize yieldWork with general manager on inventory pricing strategies and pricing yield maximizationEnsure training and development of sales staff with focus on delivering meaningful results and exceeding budgetsResponsible for approving all sales contracts per contract approval policyIncrease annual contracts and enforce renewal brief reviewCoordinate with charting personnel to manage inventory to maximize yield. Identify slow moving inventory and recommend local AE incentives to move lagging inventoryCosts:Ensure appropriate utilization of costs to optimize sales revenue returnManage and monitor travel and entertainment costs in line with the budget and set corrective actions when neededPreferred Qualifications and Experience:7+ years proven industry experience. Experience, knowledge and understanding of the mobile/digital advertising ecosystem a plus7+ years sales management and leadership experience, and demonstrated track record of successful revenue ownership and team development with the ability to inspire and motivate peopleLocal market knowledge preferredExcellent communication, interpersonal, organizational, presentation and influencing skillsAbility to multitask, prioritize and meet deadlinesPossess strong client facing skillsStrong proficiency in Word, Excel, PowerPoint(MS Excel in particular); Knowledge of CRM software preferredProficiency in use of social media as a route to marketMust be professional in appearance and manner and be multi-task oriented and be able to communicate clearly, comprehensively and with complete personal and professional integrityHigh level of integrityKey Performance Measures:Topline revenue and sales growthRevenue Yield OptimizationCustomer development - new and existingTeam leadership and people performanceThe salary range for this role is $200,000-$300,000 per year. This role is also eligible for incentive compensation. Compensation is determined during our interview process by assessing a candidate’s experience and skills relative to internal peers and market benchmarks evaluated for the scope and responsibilities of the position.OUTFRONT Media is not responsible for any fees related to unsolicited resumes.OUTFRONT Media Is An Equal Opportunity EmployerAll applicants shall receive equal consideration without regard to race, color, religion, gender, marital status, gender identity or expression, sexual orientation, national origin, age, veteran status or disability. Please refer to the OUTFRONT Media Affirmative Action policy statement.
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Robust and weekly sales management meetingsPipeline management tracking and reportingAE performance coaching and support with key opportunities and accountsEstablish and monitor quarterly and annual sales revenue targets for each local sales account executive
Establish and adjusts selling prices by monitoring costs, competition, and supply and demand in order to maximize yieldWork with general manager on inventory pricing strategies and pricing yield maximizationEnsure training and development of sales staff with focus on delivering meaningful results and exceeding budgetsResponsible for approving all sales contracts per contract approval policyIncrease annual contracts and enforce renewal brief reviewCoordinate with charting personnel to manage inventory to maximize yield. Identify slow moving inventory and recommend local AE incentives to move lagging inventoryCosts:Ensure appropriate utilization of costs to optimize sales revenue returnManage and monitor travel and entertainment costs in line with the budget and set corrective actions when neededPreferred Qualifications and Experience:7+ years proven industry experience. Experience, knowledge and understanding of the mobile/digital advertising ecosystem a plus7+ years sales management and leadership experience, and demonstrated track record of successful revenue ownership and team development with the ability to inspire and motivate peopleLocal market knowledge preferredExcellent communication, interpersonal, organizational, presentation and influencing skillsAbility to multitask, prioritize and meet deadlinesPossess strong client facing skillsStrong proficiency in Word, Excel, PowerPoint(MS Excel in particular); Knowledge of CRM software preferredProficiency in use of social media as a route to marketMust be professional in appearance and manner and be multi-task oriented and be able to communicate clearly, comprehensively and with complete personal and professional integrityHigh level of integrityKey Performance Measures:Topline revenue and sales growthRevenue Yield OptimizationCustomer development - new and existingTeam leadership and people performanceThe salary range for this role is $200,000-$300,000 per year. This role is also eligible for incentive compensation. Compensation is determined during our interview process by assessing a candidate’s experience and skills relative to internal peers and market benchmarks evaluated for the scope and responsibilities of the position.OUTFRONT Media is not responsible for any fees related to unsolicited resumes.OUTFRONT Media Is An Equal Opportunity EmployerAll applicants shall receive equal consideration without regard to race, color, religion, gender, marital status, gender identity or expression, sexual orientation, national origin, age, veteran status or disability. Please refer to the OUTFRONT Media Affirmative Action policy statement.
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