Mixpanel, Inc.
Senior Product Marketing Manager
Mixpanel, Inc., Austin, Texas, us, 78716
Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.
Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, Samsara, and Uber, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.
About the Role
Mixpanel's product marketing team is responsible for creating messaging, content, and programs that drive awareness with our target audience, influence purchase decisions, and help users achieve maximum value from our products. We are looking for a dynamic and creative Senior Product Marketing Manager focused on prospective customers. This person will collaborate with demand generation to drive demand, enhance website conversions, and craft high-level messaging for sales.
This individual will contribute to defining Mixpanel’s marketing strategy and aligning stakeholders across the company to deliver on that strategy. They should be adept at bringing the voice of the customer into the room, partnering with product, and storytelling. This role involves thinking about the bigger picture of how product marketing programs can impact the business.
Responsibilities
Crafting compelling positioning and messaging that clearly articulates the value and unique advantages of our products to prospective customers, emphasizing storytelling.
Support the development and execution of innovative strategies to drive demand and website conversions, ensuring alignment with our overall business goals and market needs.
Conduct market and competitive research to understand prospective customer needs, preferences, and pain points, integrating these insights into our marketing strategies.
Collaborate closely with product management, sales, and customer success teams to gather feedback and ensure a seamless customer experience. Lead sales enablement efforts.
Partner with demand generation to implement targeted marketing campaigns to drive awareness and engagement, utilizing a mix of digital, event, and content marketing tactics.
Measure and analyze the effectiveness of marketing initiatives, leveraging data in Mixpanel to make informed decisions and optimize future efforts.
Ensure consistent messaging and branding across all marketing materials and channels. Develop and execute a strategic content calendar.
Stay ahead of industry trends and competitor activities to foster a culture of innovation and continuous improvement.
Drive monetization and expansion initiatives, identifying opportunities to increase revenue through new channels, upselling, and cross-selling strategies.
We're Looking For Someone Who Has
Bachelor's degree. An MBA is a plus.
Minimum of 3 years of experience in product marketing, preferably in the B2B SaaS sector.
Proven ability to support the development and execution of successful marketing strategies for software products or services.
Excellent communication skills, both written and verbal, with the ability to craft compelling messages for diverse audiences.
Strong analytical skills, with experience in market research and data-driven decision-making.
Demonstrated ability to work collaboratively across functions and lead through influence.
Creative thinker with a passion for innovation and a customer-first mindset.
Compensation
The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here .
Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information. $187,000 - $229,000 USD Benefits and Perks Comprehensive Medical, Vision, and Dental Care Generous Vacation Policy & Additional Company Holidays Enhanced Parental Leave Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break *please note that benefits and perks for contract positions will vary* Culture Values Be Open:
When knowledge becomes open, we can come together as a team to collaborate around a shared purpose Customer Focus:
Our customers’ success is our success Lead Change:
Everyone at Mixpanel has the capacity to make an impact on the business Results Oriented:
Driving results in a measurable way ensures we stay focused on the highest impact initiatives One Team:
We can’t win without each other Why choose Mixpanel? We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions. Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building. Apply for this job
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Select... Please select from the following answer choices. Name (the name you go by) Pronouns (the pronouns you use) Mixpanel does not discriminate on the basis of sexual orientation, gender identity or expression. To create an inclusive environment and ensure you are comfortable, please feel free to provide us with this information Please acknowledge that you've read and understand Mixpanel's Recruitment Privacy Policy *
Select... Mixpanel Inclusion: Voluntary Demographics
At Mixpanel, we value belonging and believe in fostering an environment where diversity can thrive. Mixpanel does not discriminate on the basis of sexual orientation, gender identity or expression. In order to track the effectiveness of our efforts and to ensure we consider the needs of all our employees, please consider the following optional question. The responses will be used (in aggregateonly) to help us identify areas for improvement in our hiring process. Your responses, or your choice to not respond,
will not be associated with your specific application and will not in any way be used in the hiring decision. Do you consider yourself a member of the Lesbian, Gay, Bisexual, Transgender, Queer/Questioning Community?
Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Mixpanel’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
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We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
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Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information. $187,000 - $229,000 USD Benefits and Perks Comprehensive Medical, Vision, and Dental Care Generous Vacation Policy & Additional Company Holidays Enhanced Parental Leave Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break *please note that benefits and perks for contract positions will vary* Culture Values Be Open:
When knowledge becomes open, we can come together as a team to collaborate around a shared purpose Customer Focus:
Our customers’ success is our success Lead Change:
Everyone at Mixpanel has the capacity to make an impact on the business Results Oriented:
Driving results in a measurable way ensures we stay focused on the highest impact initiatives One Team:
We can’t win without each other Why choose Mixpanel? We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions. Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone * Location (City) * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Do you have experience working in a B2B SaaS company? *
Select... Website How did you hear about Mixpanel as an Employer? *
Select... Are you currently authorized to work in the country outlined for this job (e.g. H-1B status)? *
Select... The company is hiring for this position in the following locations:San Francisco Bay Area, CA | Greater Los Angeles, CA | Seattle, WA | Austin, TX | Chicago, IL | Denver, CO | New York City, NY | Portland, OR *
Select... Please select from the following answer choices. Name (the name you go by) Pronouns (the pronouns you use) Mixpanel does not discriminate on the basis of sexual orientation, gender identity or expression. To create an inclusive environment and ensure you are comfortable, please feel free to provide us with this information Please acknowledge that you've read and understand Mixpanel's Recruitment Privacy Policy *
Select... Mixpanel Inclusion: Voluntary Demographics
At Mixpanel, we value belonging and believe in fostering an environment where diversity can thrive. Mixpanel does not discriminate on the basis of sexual orientation, gender identity or expression. In order to track the effectiveness of our efforts and to ensure we consider the needs of all our employees, please consider the following optional question. The responses will be used (in aggregateonly) to help us identify areas for improvement in our hiring process. Your responses, or your choice to not respond,
will not be associated with your specific application and will not in any way be used in the hiring decision. Do you consider yourself a member of the Lesbian, Gay, Bisexual, Transgender, Queer/Questioning Community?
Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Mixpanel’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability
Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
Disability Status
Select...
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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