Director, Marketing & Creative Services - Exclusive Brands

Director, Marketing & Creative Services - Exclusive Brands

The Director Marketing & Creative Services leads the creative direction and support for the Exclusive and International Sales Teams by creating strategic marketing initiatives and brand campaigns to drive brand success. This role oversees the development and execution of all digital and social marketing activations, as well as identifies market and channel-specific tools and promotional opportunities across existing brand portfolios and new, emerging brands.Functional Responsibility

Oversees, directs, and manages departmental activities and team performanceDrives and models company culture and holds self, peers, and direct reports accountable for demonstrating a constructive company culture through influential, personal behavior and actionsDevelops and implements clearly defined operational and individual goals to develop employees, achieve productivity levels, and to attain the company's strategic planResearches best practices, stays abreast of industry trends, and maintains awareness of regulatory changes to ensure compliance and continually improve operationsExecutes departmental financial objectives by preparing budgets, scheduling expenditures, analyzing variances, and initiating corrective actionAchieves departmental results to ensure the effective delivery of the strategic planDevelops staffing needs; attracts, motivates, and retains a workforce with the appropriate knowledge, skills, and abilities to achieve goals and objectivesPromotes and ensures a safe and healthy work environment for all employeesLeads the way and prepares departmental staff for success in a continually changing environmentFosters a work environment that encourages creative thinking, promotes flexibility, and drives innovationAddresses employee issues, concerns, and complaints in an objective and confidential manner; notifies HR Business Partner and keeps immediate manager informed as appropriateEnsures compliance and consistent application of company policies, initiatives, and decisionsCoaches, guides, and develops direct reports; fully engages in the GPS (Performance Management) process; provides high-quality feedback, and ensures proper GPS documentation of employee performance, recognition, and deficienciesDirects and implements the annual and 3 Year Strategic Plan to align with and support the company’s overarching strategic imperatives and growth objectives in both International and ExclusiveManages the complex new product development process for Exclusive Brands including assisting and overseeing Development, Final Artwork & Validation, Implementation, Launch, Measurement and Discontinuation phases of brand life cycle managementOversees NPD project management to ensure cross-functional deliverables are met on-time and according to project planLeads efforts in cost and complexity reduction and suggests alternative materials and route-to-market where needed to minimize potential risks while providing highest level of qualityWorks alongside Creative Manager on Brand Standard Development for all Current and New ProjectsProvides creative direction to Exclusive and International market sales teams, and partners to ensure successful execution of marketing initiatives and campaignsWorks alongside Creative Manager and VP on sourcing opportunities with external graphic artists, agencies and designers for DFW projects and oversees bids for best fit and cost savingsDevelops and adapts brand messaging, visual assets, and marketing campaigns to resonate both in US along with International Markets - where diverse cultural preferences and market nuances existDevelops and partners with Trade Marketing content for trade-specific, multilingual marketing collateral, including sell sheets, product catalogs, International price book, and distributor presentations, to support sales efforts with current and launch of new brands across international marketsCreates and assists execution of visual content for digital marketing campaigns, social media content, and email newsletters targeted at trade and consumers in specific international markets to increase brand awareness and drive online engagementDesigns digital sales tools and resources, such as interactive product catalogs, virtual tastings, and online training modules, to support distributor sales teams and retail staff in promoting wine offerings effectivelyPartners with Director Digital Marketing to create content to optimize e-commerce platforms and online retail channels to enhance the digital shopping experience for international customers and drive sales conversionDesigns visually engaging content for sales presentations and pitch decks tailored to the needs and preferences of international distributors, importers, and retail partners, highlighting key selling points, market insights, and growth opportunitiesCollaborates with brand product development teams to design and adapt product packaging formats, and branding strategies to meet compliance standards while creating optimal appeal in international marketsCreates visually appealing trade show booth designs and layouts that effectively showcase the company's wine portfolio, brand story, and unique selling propositions to international trade professionals and buyersProduces branded signage, banners, and promotional materials for use at trade shows, industry conferences, and networking events to enhance brand visibility and attract foot traffic to the company's boothDevelops webinar content, virtual trade events, and multimedia resources to deliver engaging and informative virtual experiences that drive brand awareness, product knowledge, and sales opportunities in international marketsEducation and ExperienceBachelor’s Degree with emphasis in Marketing, Digital Media or related field10+ years of directly related experience in advertising designDemonstrated leadership skills with 3+ years supervisory experienceWine industry experience preferredKnowledge, Skills, and AbilitiesLeadership skills to partner with internal and external resources to accomplish the goals set out by the company; ability to influence others and drive results through collaborationClassical marketing and business / financial acumen as the foundation for managing brands within a strategic frameworkStrong analytical, problem-solving, creative, and organizational skills, demonstrated by the ability to make timely and sound business decisionsMust be proactive, curious, and confident in suggesting both new and different executions as well asAdvanced understanding of branding, marketing, and advertisingPossess a working understanding of related digital disciplines such as User Experience, Content Strategy & Creation, Production, etc.Strategic thinking; ability to craft the brief, lead ideation sessions, and strategically direct the workExcellent planning, organization, communication, and presentation skillsAdvanced computer and design skills including MS Word, Power Point, Excel, Outlook, Adobe Creator (Illustrator, Photo Shop, InDesign)Working Conditions

General office environment with occasional travelRequired to drive automotive vehicle or equipmentWork Standards

Acts in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable RelationshipsCommunicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive mannerDemonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and trainingFollows all Company policies and proceduresAdditional Comments

Management retains the discretion to add to or change the duties of the position at any time.

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