Constant Contact, Inc.
Paid Search Marketing Manager
Constant Contact, Inc., Waltham, Massachusetts, United States, 02254
We are seeking a developing SEM expert to join our team and collaborate with other paid media professionals to drive strategic growth. In this high-profile role, you will manage global budgets and your contributions will have an immediate and significant impact on our business expansion. Ideal candidates will excel in a fast-paced, collaborative environment where decisions are driven by data and results are meticulously measured. If you thrive on challenges, pursue growth opportunities, and are passionate about data-driven insights, this role is tailor-made for you.
What you’ll do:
Campaign Management : Own the creation and execution of Paid Search strategies across platforms like Google Ads, SA360, and Microsoft Ads.
Performance Oversight : Review all reporting metrics, analyzes and identifies performance drivers, and communicates account health through data storytelling
Planning & Execution : Develop and execute Paid Search campaigns that align with business promotions and product offerings as well as drive to core KPIs.
Trusted Advisor : Provide reliable, data supported, guidance and channel expertise to internal teams, ensuring confidence in forecasts and strategies.
Operational Excellence : Ensure high-quality timely campaign execution
Budgeting: Manage budgeting and forecasting on a daily, weekly, monthly, and quarterly basis
Always On Testing: Create and execute ongoing testing plans for ad copy, landing pages, betas, etc
Who you are:
Expert level SEM proficiency
3+ years of experience focused on high budget ($250K+ monthly) SEM channel management
Hands on experience in campaign development, execution, and optimization across various search engines
Demonstrated analytical skills, experience using Google Analytics, Tableau, Looker
Experience with 3rd party management tools, preferably Search Ads 360
Highly Proficient in Excel used specifically for pivot tables, vlookups, and data trend analysis
Strong quantitative track record of driving business growth through performance marketing
Previous experience in a subscription based / SaaS software company preferred
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What you’ll do:
Campaign Management : Own the creation and execution of Paid Search strategies across platforms like Google Ads, SA360, and Microsoft Ads.
Performance Oversight : Review all reporting metrics, analyzes and identifies performance drivers, and communicates account health through data storytelling
Planning & Execution : Develop and execute Paid Search campaigns that align with business promotions and product offerings as well as drive to core KPIs.
Trusted Advisor : Provide reliable, data supported, guidance and channel expertise to internal teams, ensuring confidence in forecasts and strategies.
Operational Excellence : Ensure high-quality timely campaign execution
Budgeting: Manage budgeting and forecasting on a daily, weekly, monthly, and quarterly basis
Always On Testing: Create and execute ongoing testing plans for ad copy, landing pages, betas, etc
Who you are:
Expert level SEM proficiency
3+ years of experience focused on high budget ($250K+ monthly) SEM channel management
Hands on experience in campaign development, execution, and optimization across various search engines
Demonstrated analytical skills, experience using Google Analytics, Tableau, Looker
Experience with 3rd party management tools, preferably Search Ads 360
Highly Proficient in Excel used specifically for pivot tables, vlookups, and data trend analysis
Strong quantitative track record of driving business growth through performance marketing
Previous experience in a subscription based / SaaS software company preferred
#J-18808-Ljbffr