GALLO
Associate Brand Manager - Renovation
GALLO, Los Angeles, California, United States, 90079
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Our Brands. Your Future.Position Overview:
As an Associate Brand Manager, you will engage in the implementation of long-term strategic marketing objectives across wholesale and direct to consumer channels for our Renovation department. You will be responsible for multiple marketing platforms and cross-functional partners pursuing a diverse array of brand objectives. You will have responsibility for the business review for assigned brands and ensure that marketing plans are consistent with the company's growth and profit objectives. Ideal candidate has fine wine marketing experience as well as experience building luxury brand equity, managing creative campaigns and working in the DTC and/or three-tier system.What You Will Do:Maintain a consistent understanding of business drivers and growth opportunities for assigned brands and develop strategies to address in an omni-channel environment.Analyze business on a monthly basis to uncover and activate against business drivers.Have a strong understanding of the fine wine category and how the winery should operate within it.Work with key SME teams to develop strategies to address business drivers and growth opportunities.Observe and analyze new trends and competitive activities to seek out innovative ways to build marketing effectiveness and efficiency.Recommend new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.Lead market visits and general sales meetings, educating and engaging winery partners.Coordinate direct to consumer marketing activations with the tasting room and private client sales teams.Support the development of new products and innovation strategies for the brand via the Scrum/Agile process.Communicate strategies to cross-functional partners & leadership on a planned and ad-hoc basis.Lead cross-functional teams to drive portions of a project/plan working within the Scrum/Agile process.Oversee the work of outside agencies.Lead the I2M process for the Brand team in coordination with the scrum teams.Track and update A&P budget for assigned brand(s).Understand and comply with applicable quality, environmental and safety regulatory considerations.What You Will Need:Master's degree plus 3 years of relevant experience; OR Bachelor's degree plus 5 years of relevant experience; OR Bachelor's degree plus 3 years of Gallo experience; OR High School Diploma plus 9 years of relevant experience.Experience effectively presenting information to top management, public groups and boards of directors.Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level.Required to spend 25% of time traveling in-market; non-headquarter based employees required to spend 50% of time traveling.Required to be 18 years or older.What Will Set You Apart:Master of Business Administration degree plus 3 years of Gallo brand marketing experience.Luxury marketing experience.Public relations experience, particularly in fine wine.Agency and/or agency management experience.On-premise fine wine experience.Tasting Room and/or direct to consumer sales experience.Possess CSW, CSS, WSET and/or CMS certifications.Familiarity with the three-tiered beverage alcohol industry distribution system.Multiple Gallo marketing rotations.Brand marketing experience.Experience training and developing junior level brand marketers.Compensation:Hiring Salary Range: $95,800- $143,600/Year.Perks & Benefits:This position includes a competitive benefits package.This position will not provide sponsorship now or in the future for this opportunity.Job Requisition ID:104990BRA001#LI-AJ1Recruiter: Adam JohnsonGallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition, genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law.We also consider qualified applicants with criminal histories. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
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Our Brands. Your Future.Position Overview:
As an Associate Brand Manager, you will engage in the implementation of long-term strategic marketing objectives across wholesale and direct to consumer channels for our Renovation department. You will be responsible for multiple marketing platforms and cross-functional partners pursuing a diverse array of brand objectives. You will have responsibility for the business review for assigned brands and ensure that marketing plans are consistent with the company's growth and profit objectives. Ideal candidate has fine wine marketing experience as well as experience building luxury brand equity, managing creative campaigns and working in the DTC and/or three-tier system.What You Will Do:Maintain a consistent understanding of business drivers and growth opportunities for assigned brands and develop strategies to address in an omni-channel environment.Analyze business on a monthly basis to uncover and activate against business drivers.Have a strong understanding of the fine wine category and how the winery should operate within it.Work with key SME teams to develop strategies to address business drivers and growth opportunities.Observe and analyze new trends and competitive activities to seek out innovative ways to build marketing effectiveness and efficiency.Recommend new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.Lead market visits and general sales meetings, educating and engaging winery partners.Coordinate direct to consumer marketing activations with the tasting room and private client sales teams.Support the development of new products and innovation strategies for the brand via the Scrum/Agile process.Communicate strategies to cross-functional partners & leadership on a planned and ad-hoc basis.Lead cross-functional teams to drive portions of a project/plan working within the Scrum/Agile process.Oversee the work of outside agencies.Lead the I2M process for the Brand team in coordination with the scrum teams.Track and update A&P budget for assigned brand(s).Understand and comply with applicable quality, environmental and safety regulatory considerations.What You Will Need:Master's degree plus 3 years of relevant experience; OR Bachelor's degree plus 5 years of relevant experience; OR Bachelor's degree plus 3 years of Gallo experience; OR High School Diploma plus 9 years of relevant experience.Experience effectively presenting information to top management, public groups and boards of directors.Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level.Required to spend 25% of time traveling in-market; non-headquarter based employees required to spend 50% of time traveling.Required to be 18 years or older.What Will Set You Apart:Master of Business Administration degree plus 3 years of Gallo brand marketing experience.Luxury marketing experience.Public relations experience, particularly in fine wine.Agency and/or agency management experience.On-premise fine wine experience.Tasting Room and/or direct to consumer sales experience.Possess CSW, CSS, WSET and/or CMS certifications.Familiarity with the three-tiered beverage alcohol industry distribution system.Multiple Gallo marketing rotations.Brand marketing experience.Experience training and developing junior level brand marketers.Compensation:Hiring Salary Range: $95,800- $143,600/Year.Perks & Benefits:This position includes a competitive benefits package.This position will not provide sponsorship now or in the future for this opportunity.Job Requisition ID:104990BRA001#LI-AJ1Recruiter: Adam JohnsonGallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition, genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law.We also consider qualified applicants with criminal histories. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
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