Associate Brand Manager - Renovation

As an Associate Brand Manager at E. & J. Gallo Winery, you will engage in the implementation of long-term strategic marketing objectives across wholesale and direct to consumer channels for our Renovation department. You will be responsible for multiple marketing platforms and cross-functional partners pursuing a diverse array of brand objectives. You will oversee the business review for assigned brands and ensure that marketing plans align with the company's growth and profit objectives. The ideal candidate has fine wine marketing experience as well as experience building luxury brand equity, managing creative campaigns, and working in the DTC and/or three-tier system.What You Will Do:

Maintain a consistent understanding of business drivers and growth opportunities for assigned brands and develop strategies to address them in an omni-channel environment.Analyze business on a monthly basis to uncover and activate against business drivers.Have a strong understanding of the fine wine category and how a winery should operate within it.Work with key SME teams to develop strategies to address business drivers and growth opportunities.Observe and analyze new trends and competitive activities to seek innovative ways to build marketing effectiveness and efficiency.Recommend new trends and competitive activities to enhance channel effectiveness and efficiency.Lead market visits and general sales meetings, educating and engaging winery partners.Coordinate direct to consumer marketing activations with the tasting room and private client sales teams.Support the development of new products and innovation strategies for the brand via the Scrum/Agile process.Communicate strategies to cross-functional partners & leadership on a planned and ad-hoc basis.Lead cross-functional teams to drive portions of a project/plan within the Scrum/Agile process.Oversee the work of outside agencies.Lead the I2M process for the Brand team in coordination with the scrum teams.Track and update A&P budget for assigned brand(s).Understand and comply with applicable quality, environmental, and safety regulatory considerations.What You Will Need:

Master's degree plus 3 years of relevant experience; OR Bachelor's degree plus 5 years of relevant experience; OR Bachelor's degree plus 3 years of Gallo experience; OR High School Diploma plus 9 years of relevant experience.Experience effectively presenting information to top management, public groups, and boards of directors.Skilled in the use of MS Word, MS PowerPoint, MS Excel, and MS database at an intermediate level; IRI, Brio, and Spectra at a basic level.Willingness to travel 25% of the time; non-headquarter based employees required to spend 50% of time traveling in-market & to company headquarters.Must be 18 years or older.What Will Set You Apart:

Master of Business Administration degree plus 3 years of Gallo brand marketing experience.Luxury marketing experience.Public relations experience, particularly in fine wine.Agency and/or agency management experience.On-premise fine wine experience.Tasting Room and/or direct to consumer sales experience.Possession of CSW, CSS, WSET, and/or CMS certifications.Familiarity with the three-tiered beverage alcohol industry distribution system.Multiple Gallo marketing rotations.Brand marketing experience.Experience training and developing junior-level brand marketers.Experience managing business operations and leveraging basic finance and accounting principles.Compensation

Hiring Salary Range: $95,800 - $143,600/Year. Actual compensation may vary based on factors such as education, experience, knowledge, skills, and abilities.Perks & Benefits

This position includes a competitive benefits package. Please click here to view our full list of benefits.This position will not provide sponsorship now or in the future for this opportunity.Job Requisition ID: 104990Recruiter: Adam JohnsonGallo is an Equal Employment Opportunity and Affirmative Action Employer.

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