Aspen One
Senior Manager, Social Media and Influencer Marketing
Aspen One, Aspen, Colorado, us, 81612
Company DescriptionAspen One is the parent company of Aspen Skiing Company, Aspen Hospitality, and ASPENX. Aspen One enables the expansion of the Aspen brand and ethos globally by developing enhanced strategies and services to support growth and accelerate investment across ski, hospitality, retail, experiences, and clubs.
Job DescriptionSummary
The Senior Manager, Social Media & Influencer Marketing will oversee our brands’ first and most frequent points of contact with the world. They will be responsible for developing and implementing comprehensive social media strategies for each of our brands across all channels to increase brand awareness, engagement, and drive conversions. Additionally, they will lead influencer marketing initiatives, finding and collaborating with relevant influencers for each brand, leveraging their reach to amplify our messaging.
The budgeted salary range for this position is $77,000 - $101,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.
Job Posting Deadline
Applications for this position will be accepted until October 15, 2024.
Essential Job Functions
Define purpose, audience and goals for existing and new social channels to develop end-to-end social media content strategies and calendars
Work closely with content and creative team to align on overarching content strategies, marketing goals, and brand voice messaging
Develop an influencer marketing strategy across brands to grow our reach and brand awareness and align our brands with specific audiences
Oversee influencer partnerships from identification and outreach to negotiation, campaign execution, and performance tracking
Monitor, organize and regularly report on data and insights gathered from social tools to discover unique insights and opportunities to continuously improve social strategy
Collaborate with departments across the business portfolio to represent their needs and initiatives
Collaborate with media agencies and digital team on paid social media strategy, tactics, implementation and optimization
Continually stay ahead of the curve on best practices, platform updates and changes, algorithms, comp sets, and what’s trending, timely, and on-brand within individual channels and the industry
Maintain and grow relationships with partners across all channels
Other duties as assigned
Qualifications
Bachelor’s degree in marketing, social media, communications or related field
7-10 years of experience in the field of marketing and social media required, with expert knowledge across key social channels and platforms
Proven experience growing social media for a well-known brand with an active social media presence
Proven experience leading influencer programming for a well-known brand with an active social media presence
Demonstrated track record utilizing multiple social platforms to build awareness, engage new and existing customers and increase sales
Strong copywriting and impeccable proofreading skills
Project management experience
High-level written and verbal communication skills for relationship-building and problem-solving
Knowledge of Adobe Creative Suite, photo and video production a plus
Experience working in social media management platforms
Experience with Facebook Ads Manager and/or Facebook Business Manager
Hospitality, outdoor industry and/or ski resort experience preferred
Additional InformationSupervision Given and Received
Supervision Given:
Exercises general supervision over the Social Media team. Assigns a variety of routine tasks, sets general expectations of results expected within company’s policies and procedures. Responsibilities include but are not limited to, interviewing, hiring, planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Supervision Received:
Works under general supervision of the Content & Art Director. Receives continuing or individual assignments according to supervisor’s directions and may perform routine tasks. Expectations of the quality, quantity and deadlines are clearly set. Instructions, advice and assistance available as needed. Work is reviewed on demand or during scheduled check-ins.
Work Environment and Physical Demands
Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements
No adverse or hazardous conditions
Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance (weight limits can vary according to position, but no more than 50)
Job Benefits
Health, Dental and Vision Insurance Programs
Flexible Spending Account Programs
Life Insurance Programs
Paid Time Off Programs
Paid Leave Programs
401(k) Savings Plan
Employee Ski Pass and Dependent Ski Passes
Other company perks
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.
This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.
Aspen One/ Aspen Snowmass/ Aspen Ventures/ Aspen Hospitality is an equal opportunity employer.
For an overview of Aspen Skiing Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks
#J-18808-Ljbffr
Job DescriptionSummary
The Senior Manager, Social Media & Influencer Marketing will oversee our brands’ first and most frequent points of contact with the world. They will be responsible for developing and implementing comprehensive social media strategies for each of our brands across all channels to increase brand awareness, engagement, and drive conversions. Additionally, they will lead influencer marketing initiatives, finding and collaborating with relevant influencers for each brand, leveraging their reach to amplify our messaging.
The budgeted salary range for this position is $77,000 - $101,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.
Job Posting Deadline
Applications for this position will be accepted until October 15, 2024.
Essential Job Functions
Define purpose, audience and goals for existing and new social channels to develop end-to-end social media content strategies and calendars
Work closely with content and creative team to align on overarching content strategies, marketing goals, and brand voice messaging
Develop an influencer marketing strategy across brands to grow our reach and brand awareness and align our brands with specific audiences
Oversee influencer partnerships from identification and outreach to negotiation, campaign execution, and performance tracking
Monitor, organize and regularly report on data and insights gathered from social tools to discover unique insights and opportunities to continuously improve social strategy
Collaborate with departments across the business portfolio to represent their needs and initiatives
Collaborate with media agencies and digital team on paid social media strategy, tactics, implementation and optimization
Continually stay ahead of the curve on best practices, platform updates and changes, algorithms, comp sets, and what’s trending, timely, and on-brand within individual channels and the industry
Maintain and grow relationships with partners across all channels
Other duties as assigned
Qualifications
Bachelor’s degree in marketing, social media, communications or related field
7-10 years of experience in the field of marketing and social media required, with expert knowledge across key social channels and platforms
Proven experience growing social media for a well-known brand with an active social media presence
Proven experience leading influencer programming for a well-known brand with an active social media presence
Demonstrated track record utilizing multiple social platforms to build awareness, engage new and existing customers and increase sales
Strong copywriting and impeccable proofreading skills
Project management experience
High-level written and verbal communication skills for relationship-building and problem-solving
Knowledge of Adobe Creative Suite, photo and video production a plus
Experience working in social media management platforms
Experience with Facebook Ads Manager and/or Facebook Business Manager
Hospitality, outdoor industry and/or ski resort experience preferred
Additional InformationSupervision Given and Received
Supervision Given:
Exercises general supervision over the Social Media team. Assigns a variety of routine tasks, sets general expectations of results expected within company’s policies and procedures. Responsibilities include but are not limited to, interviewing, hiring, planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Supervision Received:
Works under general supervision of the Content & Art Director. Receives continuing or individual assignments according to supervisor’s directions and may perform routine tasks. Expectations of the quality, quantity and deadlines are clearly set. Instructions, advice and assistance available as needed. Work is reviewed on demand or during scheduled check-ins.
Work Environment and Physical Demands
Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements
No adverse or hazardous conditions
Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance (weight limits can vary according to position, but no more than 50)
Job Benefits
Health, Dental and Vision Insurance Programs
Flexible Spending Account Programs
Life Insurance Programs
Paid Time Off Programs
Paid Leave Programs
401(k) Savings Plan
Employee Ski Pass and Dependent Ski Passes
Other company perks
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.
This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.
Aspen One/ Aspen Snowmass/ Aspen Ventures/ Aspen Hospitality is an equal opportunity employer.
For an overview of Aspen Skiing Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks
#J-18808-Ljbffr