Director, Brand Strategy

Job Description Summary MUSC’s Office of Communications & Marketing [OCM] seeks a Director of Brand Strategy to join its senior leadership team, reporting directly to the Chief Communications & Marketing Officer. The Director of Brand Strategy will play a crucial role in shaping and executing the overall brand strategy of the company. This senior leadership position requires a dynamic and strategic thinker with a deep understanding of branding, marketing, and consumer behavior. The Brand Director is responsible for driving brand growth, enhancing brand equity, and ensuring brand consistency across all touchpoints. This role requires a visionary leader who can inspire and lead cross-functional teams to deliver on the brand's promise and objectives. This role requires a dynamic leader with proven experience building brand loyalty and a deep understanding of working within an academic healthcare setting. Entity Medical University Hospital Authority (MUHA) Worker Type Employee Worker Sub-Type Regular Cost Center CC002257 SYS - Brand Marketing Pay Rate Type Salary Pay Grade Health-35 Scheduled Weekly Hours 40 Work Shift Job Description Duties and Responsibilities

Develop and execute a comprehensive brand strategy that aligns with the company's overall goals and objectives. Define and refine the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes the brand from competitors. Monitor and manage brand equity, tracking brand health metrics and implementing strategies to enhance brand perception and loyalty. Oversee the work of the Brand Manager, providing guidance, mentorship, and clear direction to achieve brand objectives. Manage the vendors that support the enterprise brand campaign, brand research, brand identity and other supporting vendors. Collaborate closely with other functional areas such as marketing, communications, service operations, digital web, engagement and outreach to ensure alignment with the brand strategy. Conduct market research to stay updated on industry trends, consumer preferences, and competitive landscape, using insights to inform brand decisions. Develop and manage the brand budget, allocating resources effectively to achieve brand goals. Establish and track key performance indicators (KPIs) to measure the success of branding initiatives and make data-driven decisions. Oversee the development and maintenance of the brand's visual and verbal identity, including logos, color schemes, messaging, and tone of voice. Support integrated marketing/communication campaigns that effectively communicate the brand's message and drive brand awareness and engagement. Develop and maintain a comprehensive Brand Center containing necessary assets available for the enterprise. Additional Job Description Minimum Requirements

Education

A minimum of a bachelor’s degree in business administration, healthcare administration, marketing/communications, or a related field. Master’s degree preferred. Preferred Experience

9+ years’ progressive experience in brand management, with a track record of successfully developing and executing brand strategies. 4+ years’ experience in a leadership capacity; prior experience working in an academic healthcare organization is preferred. Experience managing a rebrand for a large multi-site institution. Knowledge, Skills, and Abilities

Proven experience managing and working in a matrixed, cross-functional team environment, with a high degree of complexity and ambiguity. Exceptional communication and interpersonal skills, with the ability to inspire and influence others. Analytical mindset with the ability to use data and market research to inform branding decisions. Creative thinker with a keen eye for design and branding aesthetics. Demonstrated ability to work in a fast-paced, dynamic environment and adapt to changing priorities. Proficiency in brand management software and marketing tools. A passion for brand-building and a deep understanding of consumer behavior. Exceptional project management skills and the ability to meet deadlines and deliver results. Outstanding communication skills, including oral, written, and presentation. Proven ability to think strategically, solve complex problems, manage multiple priorities, and deliver results. Experience developing and communicating executive level reporting. Demonstrated experience managing and developing an effective team. Ability to work both independently and as part of a collaborative group. Commitment to MUSC’s mission and values. If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

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