Associate Director, Social Media & Intelligence

Associate Director, Social Media & Intelligence Job Locations US-MA-Boston | US-WA-Seattle | US-IL-Chicago Primary Posting Location : City Boston Primary Posting Location : State/Province MA Primary Posting Location : Postal Code 02102 Primary Posting Location : Country US Requisition ID 2024-433369 Position Type Full Time Category Marketing (Corporate): Integrated Marketing, Experiential Marketing Minimum USD $95,000.00/Hr. Maximum USD $115,000.00/Hr. Summary Job Title: Associate Director, Social Media & Intelligence Location: Remote (U.S. based) About the Role: Calling all social media trend spotters and analytics deep-divers: Amp is looking for an Associate Director to join our Social Media team. This Associate Director, Social Media and Intelligence will be responsible for both leading winning social media strategies and building programs to deliver actionable social media insights and trends for well-known consumer brands. The ideal candidate will be an innovative thinker, a strategic planner, and a skilled communicator with a proven track record of leading social media initiatives from strategy to performance evaluation-and it goes without saying, is immersed in today's social media landscape. What You'll Do: Social Media Intelligence (60%): Lead the agency's POV and capabilities for social intelligence (both proactive and reactive), social and cultural trend-spotting, and performance analysis and reporting to inform social strategy and content. Develop meaningful measurement frameworks and strategies for evaluating earned and owned organic campaign performance analytics based on client KPIs, targets and baselines Build custom social intelligence reports for clients to surface and share insights and learnings on brand health and affinity, real-time relevant conversations, cultural moments and trends, and competitive landscape Lead ongoing social media measurement and reporting partnering with the analytics team to gain a clear view on what's working and why, using data to uncover insights, prove business impact and optimize go-forward tactics Using social listening data to conduct research on topics such as brand affinity, audiences and trends and uncover key learnings about categories, consumers, and competitors Synthesizing social media data into meaningful insights, reports, and presentations-clearly communicating complex findings to internal and external stakeholders. Manage Amp's stack of social intelligence tools including POVs, vendor relationships, and capability education Social Media Strategy (40%): Developing winning social media strategies that guide clients' presence on social media channels and deploying these strategies to drive brand impact Oversee day-to-day work streams for clients including, but not limited to, content creation, planning, scheduling, and community management ensuring alignment to social strategy; providing ongoing social media counsel for clients Formulating social media campaign plans that reflect client objectives and deliver business impact Partnering closely with creative teams to develop briefs that help reach social media objectives and consistently deliver unique, social first content Providing leadership, mentorship, and direction for junior team members including community managers and junior social strategists Collaborating with key internal stakeholder across disciplines as a trusted leader and subject matter expert-managing cross-functional team collaboration and partnership across marketing channels Qualifications: 7+ years of experience working in social m