Marketing Director

Estate Planning, Probate, and Trusts, Real Estate Law At Ledbetter Law Group, our boutique firm focuses on preparing estate plans, administering estates and trusts, and handling real estate transactions for clients located throughout Sarasota, Manatee, and Charlotte Counties via our offices located in downtown Venice, FL. We work hand-in-hand with clients, providing them with a detailed and stable process to ensure that their goals are accomplished. We want clients to experience ultimate satisfaction and peace of mind. We’re searching for a Marketing Director & Technology Manager to join our team. We value our staff and offer the following: • Quarterly bonus • Stipend for health benefits • 401(k) with matching contributions • 16 days PTO • 10 paid holidays • Flexible hours • Free parking • Team building activities • Regular team meetings • Team lunches • Coffee/tea • CLE paid We have an immediate opening for a marketing professional with experience working directly to develop unique campaign ideas to market the branding of Ledbetter Law Group. The Marketing Director plays a vital role in promoting the business and mission of our law firm with a focus on Estate Planning and Real Estate. You serve as the face of the company, coordinating and producing all materials representing the law firm. To apply for this position, please submit a detailed resume as well as a cover letter telling us why you are searching for a new position, why you are the best fit for our firm and your salary expectations. Emails, phone calls, or in-person applications will not be considered. No agencies, please. Responsibilities: • Works with administration for setup of CRM management system • Responsible for maintenance and tracking of CRM and project management software • Stay on top of industry best practices and emerging strategies to keep the brand marketing relevant through compelling creative and messaging • Assisting with the content and/or design, negotiation, and placement of traditional media ads • Production of brand and promotional material • Creating content providing search engine optimization (SEO) for the website • Working closely with our current website developer to maintain high-ranking SEO, Google Ads, and page content, and provide analytic reports • Monitoring and managing social media • Email newsletter and event communications to clients • Overseeing outside vendors and agencies, these may include graphic design or ad agencies, print vendors, Web providers, etc. • Produce design and/or content of internal communications or marketing materials • Coordinate all logistics for client events and educational seminars; may include collaboration with other business partners • Creates, plans manages, and leads the execution of various community outreach networking • Networking with potential partners; real estate agents, CPA, Insurance, etc. • Manages Marketing and Event budgeting and results in analysis Qualifications: • Bachelor's degree in marketing, communications, or related field;

or

a minimum of 3 years of marketing/event planning experience • Experience in paid search, content marketing, and social media marketing •

Must

be educated on the use of computers, CRM, and project management software • Proficient in Microsoft Office including Word, Outlook, Excel, and PowerPoint • Knowledge of Adobe Suites and/or Canva • Ability to professionally present promotional materials to prospective customers • Proven dynamic leadership and project management skills. Strategic, innovative, and creative personality with a strong business acumen • A passion for working in and managing a fast-paced, collaborative environment • Adept multitasker with the ability to quickly prioritize and effectively delegate tasks Compensation: $65,000 - $85,000 yearly

• Works with administration for setup of CRM management system • Responsible for maintenance and tracking of CRM and project management software • Stay on top of industry best practices and emerging strategies to keep the brand marketing relevant through compelling creative and messaging • Assisting with the content and/or design, negotiation, and placement of traditional media ads • Production of brand and promotional material • Creating content providing search engine optimization (SEO) for the website • Working closely with our current website developer to maintain high-ranking SEO, Google Ads, and page content, and provide analytic reports • Monitoring and managing social media • Email newsletter and event communications to clients • Overseeing outside vendors and agencies, these may include graphic design or ad agencies, print vendors, Web providers, etc. • Produce design and/or content of internal communications or marketing materials • Coordinate all logistics for client events and educational seminars; may include collaboration with other business partners • Creates, plans manages, and leads the execution of various community outreach networking • Networking with potential partners; real estate agents, CPA, Insurance, etc. • Manages Marketing and Event budgeting and results in analysis