Allegany College of Maryland
Director of Public Relations and Marketing
Allegany College of Maryland, Cumberland, Maryland, us, 21504
Salary:
$58,786.00 - $64,901.20 Annually
Location :
Cumberland, MD
Job Type:
Full-Time Regular
Division:
Vice President of Advancement & Community Relations
Department:
Public Relations
Opening Date:
09/24/2024
Closing Date:
10/10/2024 11:59 PM Eastern
FLSA:
Exempt
Position Term (Number of Months Worked per Academic Year):
12 months
Hours/Work Schedule:
College Business Hours are typically 8:30am-4:30p.m. Additional hours may be required.
Working Conditions:
This position works in a typical indoor office environment, occasional period of outdoor exposure at events. Travel is required to other campuses, educational sites, off-campus meetings, college fairs, training workshops, and seminars. Some overnight travel may be necessary.
Physical Duties:
Most of the job is sedentary. Occasional periods of light work may be required. Oral and written communication, the ability to receive, understand and communicate verbal and written instruction and communicate in the English language• Walking• Lifting• Standing • Fingering• Visual Acuity• Mental Acuity• Speaking• Handling• Hearing• Talking• Grasping
Join our team of dedicated employees focused on student success and transformation!
ACM is a close knit, family-like work environment who care deeply for each other, just as we do our students. Some of the many benefits of working at ACM include ample paid time off, great retirement and insurance options, on site facilities, and opportunities to connect with the community, co-workers, and students.
Allegany College of Maryland's main campus is nestled on beautiful, scenic acres in the mountains of Allegany County - Cumberland, Maryland. A downtown center extends our reach into the heart of the community's business and tourism sector. Our small, attentive college atmosphere engages students of all ages and backgrounds in rich, challenging learning opportunities at all of our campuses.
See more about Cumberland, MD here https://www.ci.cumberland.md.us/724/Features-of-Cumberland-Maryland
Please apply if this sounds like the place for you!Basic Statement of Responsibilities
Accountable for implementing and leading a comprehensive program of publications, media relations, and marketing for the college. Responsible for all credit student recruitment efforts in the defined service region of the college and management of the Thomas Welcome Center. Serves as the public information officer and primary contact for disseminating emergency communications.Essential Functions
1. Responsible for the development and implementation of the Strategic Marketing Plan, Enrollment Management Communication Plan, and Emergency Communications Plan for the college.
2. Responsible for credit student recruitment efforts within the college's defined service area.
3. Responsible for enrollment management by ensuring that the recruitment staff attempts all avenues to promote the college within the defined service region.
4. Responsible for advertisements and marketing campaigns (all media). Plans, schedules, and releases advertisements for courses, events, academic programs, and general promotion of the Cumberland and Bedford County campuses and other instructional sites.
5. Serves as primary contact for emergency communications, including class cancellations/closings; posts notices on the college's electronic emergency systems, website, and social media platforms for all campuses.
6. Provides support for all media relations for the Cumberland and Bedford campuses and serves as the college's Public Information Officer (PIO).
7. Provides support for all major campus observances and special events at all campuses and educational sites (e.g., anniversaries, commencement, awards ceremony, etc.).
8. Responsible for developing and maintaining budget allocation for Public Relations, Marketing/Recruitment, and Thomas Welcome Center.
9. Responsible for the College's website content and oversight of ACM's social media platforms.
10. Collaborates with Information Technology to ensure major website enhancements are completed in a timely fashion.
11. Oversees development, review, and distribution of college marketing materials and publications, including the college viewbooks and digital credit catalog.
12. Responsible for developing unit goals and objectives and unit assessment for public relations, marketing, and Thomas Welcome Center.
13. Provides representation at off-campus college recruitment opportunities, such as college and community fairs.
14. Works closely with the Admissions and Registration and Advising Center in the development, printing, and distribution of admissions and recruitment- related literature/publications designed for credit courses and programs.
15. Responsible for in-person and virtual open house events and information sessions.
16. Promotion of specialty events at the Bedford County Campus, including open houses.
17. Serves on the Enrollment Management Committee and Cumberland and Bedford County Campuses Open House committees.
18. Responsible for the development and implementation of major and new publications.
19. Provide public relations support for the ACM Foundation.
20. Works with the Director of Design, Print, and Mail Services to coordinate off campus design and/or printing of college publications.
21. Responsible for overseeing the College's prospective student texting communication system and implementation of departmental technology.
22. Responsible for coordination and editorial review of the college's Faculty & Staff newsletter and ACCESS ACM magazine.
23. Provides campus tours when needed.
24. Serves as a brand manager to implement and ensure compliance with the college's brand strategy and guidelines.
25.Responsible for oversight of the College's digital signage systems.
26. Coordinates photo and video marketing projects with eLets team.
27. Completes all other assignments directed by the Vice-President of Advancement and Community Relations.Education, Experience, and Specialized Skills
Bachelor's degree required in marketing, business, education, or a related field; A minimum of three years of experience in public relations, marketing, and other general business-related functions or related disciplines is required.
Master's degree preferred in marketing, business, education, or a related field.
Supervisory experience is preferred.
Knowledge, Skills, and Abilities
Overall knowledge of the college, its programs, and its services, as well as knowledge of course offerings to be able to market the College. Possess knowledge of marketing trends and specialized vocabulary in the various areas of responsibility: printing, publishing, public relations, advertising, emergency communications, and student recruitment. Excellent oral and written communication.
Allegany College of Maryland does not discriminate on the basis of age, ancestry/national origin, color, disability, gender identity/expression, marital status, race, religion, sex, or sexual orientation in matters affecting employment or in providing access to programs and activities.
We offer a complete benefits package to full-time employees including medical with prescription, dental, vision, retirement, deferred compensation plans, flexible spending accounts, health savings accounts, life insurance, long-term disability, ACM Tuition Waiver, Educational Assistance program, holidays, vacation, and sick leave.
For a complete listing of all benefits, visit https://allegany.edu/human-resources/.
$58,786.00 - $64,901.20 Annually
Location :
Cumberland, MD
Job Type:
Full-Time Regular
Division:
Vice President of Advancement & Community Relations
Department:
Public Relations
Opening Date:
09/24/2024
Closing Date:
10/10/2024 11:59 PM Eastern
FLSA:
Exempt
Position Term (Number of Months Worked per Academic Year):
12 months
Hours/Work Schedule:
College Business Hours are typically 8:30am-4:30p.m. Additional hours may be required.
Working Conditions:
This position works in a typical indoor office environment, occasional period of outdoor exposure at events. Travel is required to other campuses, educational sites, off-campus meetings, college fairs, training workshops, and seminars. Some overnight travel may be necessary.
Physical Duties:
Most of the job is sedentary. Occasional periods of light work may be required. Oral and written communication, the ability to receive, understand and communicate verbal and written instruction and communicate in the English language• Walking• Lifting• Standing • Fingering• Visual Acuity• Mental Acuity• Speaking• Handling• Hearing• Talking• Grasping
Join our team of dedicated employees focused on student success and transformation!
ACM is a close knit, family-like work environment who care deeply for each other, just as we do our students. Some of the many benefits of working at ACM include ample paid time off, great retirement and insurance options, on site facilities, and opportunities to connect with the community, co-workers, and students.
Allegany College of Maryland's main campus is nestled on beautiful, scenic acres in the mountains of Allegany County - Cumberland, Maryland. A downtown center extends our reach into the heart of the community's business and tourism sector. Our small, attentive college atmosphere engages students of all ages and backgrounds in rich, challenging learning opportunities at all of our campuses.
See more about Cumberland, MD here https://www.ci.cumberland.md.us/724/Features-of-Cumberland-Maryland
Please apply if this sounds like the place for you!Basic Statement of Responsibilities
Accountable for implementing and leading a comprehensive program of publications, media relations, and marketing for the college. Responsible for all credit student recruitment efforts in the defined service region of the college and management of the Thomas Welcome Center. Serves as the public information officer and primary contact for disseminating emergency communications.Essential Functions
1. Responsible for the development and implementation of the Strategic Marketing Plan, Enrollment Management Communication Plan, and Emergency Communications Plan for the college.
2. Responsible for credit student recruitment efforts within the college's defined service area.
3. Responsible for enrollment management by ensuring that the recruitment staff attempts all avenues to promote the college within the defined service region.
4. Responsible for advertisements and marketing campaigns (all media). Plans, schedules, and releases advertisements for courses, events, academic programs, and general promotion of the Cumberland and Bedford County campuses and other instructional sites.
5. Serves as primary contact for emergency communications, including class cancellations/closings; posts notices on the college's electronic emergency systems, website, and social media platforms for all campuses.
6. Provides support for all media relations for the Cumberland and Bedford campuses and serves as the college's Public Information Officer (PIO).
7. Provides support for all major campus observances and special events at all campuses and educational sites (e.g., anniversaries, commencement, awards ceremony, etc.).
8. Responsible for developing and maintaining budget allocation for Public Relations, Marketing/Recruitment, and Thomas Welcome Center.
9. Responsible for the College's website content and oversight of ACM's social media platforms.
10. Collaborates with Information Technology to ensure major website enhancements are completed in a timely fashion.
11. Oversees development, review, and distribution of college marketing materials and publications, including the college viewbooks and digital credit catalog.
12. Responsible for developing unit goals and objectives and unit assessment for public relations, marketing, and Thomas Welcome Center.
13. Provides representation at off-campus college recruitment opportunities, such as college and community fairs.
14. Works closely with the Admissions and Registration and Advising Center in the development, printing, and distribution of admissions and recruitment- related literature/publications designed for credit courses and programs.
15. Responsible for in-person and virtual open house events and information sessions.
16. Promotion of specialty events at the Bedford County Campus, including open houses.
17. Serves on the Enrollment Management Committee and Cumberland and Bedford County Campuses Open House committees.
18. Responsible for the development and implementation of major and new publications.
19. Provide public relations support for the ACM Foundation.
20. Works with the Director of Design, Print, and Mail Services to coordinate off campus design and/or printing of college publications.
21. Responsible for overseeing the College's prospective student texting communication system and implementation of departmental technology.
22. Responsible for coordination and editorial review of the college's Faculty & Staff newsletter and ACCESS ACM magazine.
23. Provides campus tours when needed.
24. Serves as a brand manager to implement and ensure compliance with the college's brand strategy and guidelines.
25.Responsible for oversight of the College's digital signage systems.
26. Coordinates photo and video marketing projects with eLets team.
27. Completes all other assignments directed by the Vice-President of Advancement and Community Relations.Education, Experience, and Specialized Skills
Bachelor's degree required in marketing, business, education, or a related field; A minimum of three years of experience in public relations, marketing, and other general business-related functions or related disciplines is required.
Master's degree preferred in marketing, business, education, or a related field.
Supervisory experience is preferred.
Knowledge, Skills, and Abilities
Overall knowledge of the college, its programs, and its services, as well as knowledge of course offerings to be able to market the College. Possess knowledge of marketing trends and specialized vocabulary in the various areas of responsibility: printing, publishing, public relations, advertising, emergency communications, and student recruitment. Excellent oral and written communication.
Allegany College of Maryland does not discriminate on the basis of age, ancestry/national origin, color, disability, gender identity/expression, marital status, race, religion, sex, or sexual orientation in matters affecting employment or in providing access to programs and activities.
We offer a complete benefits package to full-time employees including medical with prescription, dental, vision, retirement, deferred compensation plans, flexible spending accounts, health savings accounts, life insurance, long-term disability, ACM Tuition Waiver, Educational Assistance program, holidays, vacation, and sick leave.
For a complete listing of all benefits, visit https://allegany.edu/human-resources/.