Tpnretail
Account Director (Chicago, IL; Dallas, TX)
Tpnretail, Chicago, Illinois, United States, 60290
Account Director (Chicago, IL; Dallas, TX)
SummaryThe Account Director manages senior and mid-level client relationships as well as develops strategic and proactive thought leadership to clients and internal team. The Account Director is responsible for the overall business including financials, team structure, workload, work product, quality, service and delivery of client SOW needs. Provides supervision, perspective and leadership in the development of the highest-quality product possible and a healthy team dynamic. In addition, they will lead key client and new business presentations to potential/current clients as well as involvement in the supervision and development of subordinate team members. Key expectations include:Know more about the client’s business than any other department and use that to navigate the clientDevelop and grow relationships that add value to client and agencyKeep the business healthy and growingCollaborate to create great work, sold in, well executedCore AccountabilitiesGreat Work: Creates an environment, standard and vision for the development, sell-in and delivery of exceptional work.Responsible for developing and overseeing the execution of strategic initiatives, including but not limited to: Brand Advertising Campaigns, Omnichannel Media & Campaigns, Shopper and Consumer Promotions, Social Media (owned and paid), Digital Commerce and eCommerce.Ensures delivery against the “right” brief. Motivates and leads team to deliver TPN approach and high-quality, excellent ideas and output.Sells incremental work and current ideas via smart sell-in strategies and strong presentations. Engages and leads team through collaborative process.Partners with clients to set priorities and provide value.Sets and manages expectations with the client and agency partners and champions the TPN POV.Works with direct reports to develop, optimize and execute all major presentations/projects.Drives Client Business and Builds RelationshipsEstablishes TPN as a key participant and partner in client’s business
Maintains a thorough and current understanding of assigned client’s business and industryEstablishes personal and agency credibility and respect while developing strong business relationships
Responsible for client business planning management, providing relevant key insights, strategic thinking and leadership related to all aspects of the business.Identifies landscape inputs necessary to initiate a planning process, understands the planning process, engages appropriate experts within the team and formulates a plan of action against a client opportunity.Deeply understands and applies business, client and brand/omnichannel/shopper marketing expertise and emerging trends to create marketing solutions and proactive thought leadership.Analyzes a client’s business needs/gaps in order to proactively identify relevant scope of work and white space projects/thinking. Is able to articulate a compelling POV around the need/gap areas.Navigates client process, stakeholders, and culture for the purpose of growth, sell-in and effective delivery of our marketing solutions.Creates relationship strategies by assessing role, style and needs of key clients. Anticipates client barriers, objectors and influencers, and sets strategies to overcome.People: Develops people and internal relationships for the future.Managing, coaching and developing direct reports
Monitors growth and performance, conducts reviews, develops growth plans with challenging growth assignments, recommends raises and corrective performance measures.
Ensures strong internal team health, including strong team trust and collaboration.Fosters a team environment with an entrepreneurial spirit where we roll up our sleeves, encouraging sharing, contribution and building of ideas that span cross-functional remits and may blur lines across different team members’ swim lanes.Contributes to the agency through training, case studies, connecting cross-team/client, thinking beyond your team assignment.Shares client business information so that the entire cross-functional team has the appropriate understanding of client information/knowledge.Financial and Business Stewardship: Leads a healthy and growing business through financial and business management.Responsible for development and management of overall Account Strategy and day-to-day work to ensure exceptional client satisfaction, health of the business and growth.Provides financial stewardship and manages scope and resources in order to deliver financial health and meet financial goals. Drives organic growth on the business and supports agency new business efforts.Establishes strong cross-functional relationships and leads the business collaboratively with department peers.Addresses and solves both external and internal conflict, and practices and models effective communication externally and internally.Represents and sells our services, capabilities, proprietary thinking.Constantly assesses and keeps the team’s eye on the prize – right resources on right work.Core SkillsPeople managementAbility to establish clear performance expectationsProvide clear and balanced performance feedbackAble to develop and coach teamRecognizes talentPromotes excellence throughout the organizationBuilds internal/external relationshipsRelates to others in an open and accepting mannerDevelops relationships with others as a key priorityTreats others with respectShows consistency with principles, values and behaviorsFollows through on commitmentsDevelops a give and take attitudeStrives for win-win solutionsOverarching understanding of strategic initiatives, development and execution process for Brand, Omnichannel, Shopper, Promotional Marketing and Retail Media, including but not limited to:Working knowledge of omnichannel and shopper activations, including digital and social marketing platforms and effective ways to connect with a target audience across varying touchpoints such as TV/OLV, Paid Social, Owned Social, Influencers, Digital, eCommerce, Website, Retail Media, In-store Experiences, POS/Signage Merchandising Tools, and Packaging.Stays abreast of digital, social, shopper, and retailer trends and best practices and communicates those to the internal team and clients.Understands the nuances, Customer priorities, and key strategies/levers for a brand to activate marketing efforts across major retailers in the mass and grocery channels.Strategic assessmentAble to ask the right questionsAssimilate the synthesized informationMake the necessary intuitive connections to evaluate opportunities and draw conclusionsSees the big pictureConnects client needs and TPN resources and capabilitiesProactively listens for opportunities and assess client needsLeverages functional understanding of TPN roles, resources, and tools to engage the right departments and team members at the right timeLeadershipProvides vision, directionMakes decisions towards achieving future goalsDemonstrates emotional courageAbility to state opinionsStrong role model through behavior and skillInspires others to perform at their highest capabilitiesPresentation skillsShows confidence in front of an audienceAble to deliver the message clearly and conciselyUnderstands their audience and delivers message appropriatelyFinancial managementUnderstands and respects the budgetHas an understanding of the financials and how it relates to client profitabilitySound business and professional ethicsRequirementsYears Experience: 8-10 years of Brand, Shopper and Consumer Promotions experience, ideally in an agency environment.Experience in CPG preferredEducation: Four-Year DegreeJob Type: Permanent, Full-TimeJob StatusOPEN*TPN is an equal opportunity employer.
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SummaryThe Account Director manages senior and mid-level client relationships as well as develops strategic and proactive thought leadership to clients and internal team. The Account Director is responsible for the overall business including financials, team structure, workload, work product, quality, service and delivery of client SOW needs. Provides supervision, perspective and leadership in the development of the highest-quality product possible and a healthy team dynamic. In addition, they will lead key client and new business presentations to potential/current clients as well as involvement in the supervision and development of subordinate team members. Key expectations include:Know more about the client’s business than any other department and use that to navigate the clientDevelop and grow relationships that add value to client and agencyKeep the business healthy and growingCollaborate to create great work, sold in, well executedCore AccountabilitiesGreat Work: Creates an environment, standard and vision for the development, sell-in and delivery of exceptional work.Responsible for developing and overseeing the execution of strategic initiatives, including but not limited to: Brand Advertising Campaigns, Omnichannel Media & Campaigns, Shopper and Consumer Promotions, Social Media (owned and paid), Digital Commerce and eCommerce.Ensures delivery against the “right” brief. Motivates and leads team to deliver TPN approach and high-quality, excellent ideas and output.Sells incremental work and current ideas via smart sell-in strategies and strong presentations. Engages and leads team through collaborative process.Partners with clients to set priorities and provide value.Sets and manages expectations with the client and agency partners and champions the TPN POV.Works with direct reports to develop, optimize and execute all major presentations/projects.Drives Client Business and Builds RelationshipsEstablishes TPN as a key participant and partner in client’s business
Maintains a thorough and current understanding of assigned client’s business and industryEstablishes personal and agency credibility and respect while developing strong business relationships
Responsible for client business planning management, providing relevant key insights, strategic thinking and leadership related to all aspects of the business.Identifies landscape inputs necessary to initiate a planning process, understands the planning process, engages appropriate experts within the team and formulates a plan of action against a client opportunity.Deeply understands and applies business, client and brand/omnichannel/shopper marketing expertise and emerging trends to create marketing solutions and proactive thought leadership.Analyzes a client’s business needs/gaps in order to proactively identify relevant scope of work and white space projects/thinking. Is able to articulate a compelling POV around the need/gap areas.Navigates client process, stakeholders, and culture for the purpose of growth, sell-in and effective delivery of our marketing solutions.Creates relationship strategies by assessing role, style and needs of key clients. Anticipates client barriers, objectors and influencers, and sets strategies to overcome.People: Develops people and internal relationships for the future.Managing, coaching and developing direct reports
Monitors growth and performance, conducts reviews, develops growth plans with challenging growth assignments, recommends raises and corrective performance measures.
Ensures strong internal team health, including strong team trust and collaboration.Fosters a team environment with an entrepreneurial spirit where we roll up our sleeves, encouraging sharing, contribution and building of ideas that span cross-functional remits and may blur lines across different team members’ swim lanes.Contributes to the agency through training, case studies, connecting cross-team/client, thinking beyond your team assignment.Shares client business information so that the entire cross-functional team has the appropriate understanding of client information/knowledge.Financial and Business Stewardship: Leads a healthy and growing business through financial and business management.Responsible for development and management of overall Account Strategy and day-to-day work to ensure exceptional client satisfaction, health of the business and growth.Provides financial stewardship and manages scope and resources in order to deliver financial health and meet financial goals. Drives organic growth on the business and supports agency new business efforts.Establishes strong cross-functional relationships and leads the business collaboratively with department peers.Addresses and solves both external and internal conflict, and practices and models effective communication externally and internally.Represents and sells our services, capabilities, proprietary thinking.Constantly assesses and keeps the team’s eye on the prize – right resources on right work.Core SkillsPeople managementAbility to establish clear performance expectationsProvide clear and balanced performance feedbackAble to develop and coach teamRecognizes talentPromotes excellence throughout the organizationBuilds internal/external relationshipsRelates to others in an open and accepting mannerDevelops relationships with others as a key priorityTreats others with respectShows consistency with principles, values and behaviorsFollows through on commitmentsDevelops a give and take attitudeStrives for win-win solutionsOverarching understanding of strategic initiatives, development and execution process for Brand, Omnichannel, Shopper, Promotional Marketing and Retail Media, including but not limited to:Working knowledge of omnichannel and shopper activations, including digital and social marketing platforms and effective ways to connect with a target audience across varying touchpoints such as TV/OLV, Paid Social, Owned Social, Influencers, Digital, eCommerce, Website, Retail Media, In-store Experiences, POS/Signage Merchandising Tools, and Packaging.Stays abreast of digital, social, shopper, and retailer trends and best practices and communicates those to the internal team and clients.Understands the nuances, Customer priorities, and key strategies/levers for a brand to activate marketing efforts across major retailers in the mass and grocery channels.Strategic assessmentAble to ask the right questionsAssimilate the synthesized informationMake the necessary intuitive connections to evaluate opportunities and draw conclusionsSees the big pictureConnects client needs and TPN resources and capabilitiesProactively listens for opportunities and assess client needsLeverages functional understanding of TPN roles, resources, and tools to engage the right departments and team members at the right timeLeadershipProvides vision, directionMakes decisions towards achieving future goalsDemonstrates emotional courageAbility to state opinionsStrong role model through behavior and skillInspires others to perform at their highest capabilitiesPresentation skillsShows confidence in front of an audienceAble to deliver the message clearly and conciselyUnderstands their audience and delivers message appropriatelyFinancial managementUnderstands and respects the budgetHas an understanding of the financials and how it relates to client profitabilitySound business and professional ethicsRequirementsYears Experience: 8-10 years of Brand, Shopper and Consumer Promotions experience, ideally in an agency environment.Experience in CPG preferredEducation: Four-Year DegreeJob Type: Permanent, Full-TimeJob StatusOPEN*TPN is an equal opportunity employer.
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