Sr. Marketing Specialist

About OUTFRONTWe are one of North America's most innovative media companies. We leverage the power of creative excellence, unbeatable locations, and smart audience data to change the game for advertisers. Our purpose as a company is to help people, places, and businesses grow stronger. To do this, we make meaningful connections between brands and people when they are outside of their homes through one of the largest and most diverse sets of out-of-home assets including billboards, transit, and mobile displays across the U.S. We connect diverse audiences across over 150 markets and conduct our business considering all our stakeholders, from clients and employees to the communities where we operate. We are committed to creating a diverse and inclusive work environment that promotes the growth of our people. Come join our industry-leading team!What We OfferOUTFRONT offers a comprehensive benefits program including:Medical, Dental, Vision (including same and opposite-sex domestic partners)HSA and FSA plans, Family Benefits, Pet Benefits401(k) Plan with an Employer MatchPaid Time Off, Commuter Benefits, Educational AssistanceRobust Diversity, Equity, and Inclusion program including 7 Employee Resource Groups (ERGs)Your RoleWe have an exciting opportunity for a dynamic, analytical, and creative marketing professional to join the OUTFRONT Media team! Reporting to the Senior Marketing Director, West Region, this role is pivotal in crafting impactful marketing collateral, grounded in thorough research and analysis, to showcase how our out-of-home (OOH) media solutions can effectively achieve client objectives. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a genuine passion for marketing and the transformative value it brings to organizations.Your ResponsibilitiesSupport local management and sales teams by applying marketing principles to drive revenue growth.Develop, maintain, and update local sales materials and presentations in alignment with corporate standards.Collaborate closely with the sales team to create compelling client testimonials and case studies.Ensure high-quality product photography for marketing materials and proof-of-performance documentation.Generate sales leads using tools such as Kantar Reports, Winmo, and other data sources.Serve as the local market expert for OUTFRONT Media's "Mobile Network" product, providing insights and support.Participate in bi-weekly marketing calls, sharing innovative local solutions and best practices.Become an expert in capabilities of digital displays to enhance value of our units and streamline processes for the sales team.Support social media efforts and collaborate with the corporate social strategist to promote relevant local content.Develop customized marketing solutions for high-profile clients and targeted industry categories.Your RequirementsBachelor's degree in marketing or a related field.3-5 years of marketing experience, with a preference for OOH advertising experience.Proficiency in Microsoft Excel, PowerPoint, and the full Microsoft Office Suite.Advanced skills in Adobe InDesign and familiarity with Adobe Creative Suite.Strong understanding of advertising media impression calculations.Experience in accessing and interpreting data from various research sources (e.g., Kantar, Winmo).Ability to thrive in a deadline-driven environment with excellent organizational skills.Proven ability to manage multiple projects and shift priorities in a fast-paced setting.Proactive team player with a strong sense of initiative and the ability to work independently.The salary range for this role is $75,000-$85,000 per year. Compensation is determined during our interview process by assessing a candidate's experience and skills relative to internal peers and market benchmarks evaluated for the scope and responsibilities of the position. Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the California Salary Transparency Law.

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