Hersha Hospitality Management
Director of Marketing
Hersha Hospitality Management, Los Angeles, California, United States, 90079
OverviewOpportunity:
Marketing Director, West Coast Region, Independent Hotels & ResortsThe Marketing Director for the West Coast Region functions as a brand steward for marketing efforts supporting HHM’s portfolio of Independent Hotels & Resorts. This individual will spearhead the brands’ marketing strategy, identity, creative and messaging, as well as lead extended teams in deploying integrated marketing communications initiatives across partnerships, experiential activation, content marketing, social media, PR, paid media and other aspects of advertising/marketing communications. This individual will also work in partnership with ecommerce, Echelon and other functional teams within HHM. This role will champion the creation of marketing and brand activation platforms to drive awareness, perception and preference across key B2C and B2B audiences, and connect with other functions to direct activity throughout the funnel to drive revenue and business profitability.Your FocusesThis Marketing Director has responsibility for the brand marketing program spend related to their primary brands of responsibility. In this position, he/she will be responsible for the content and implementation of the brand-wide marketing plan and support all brand programming efforts for the brands under their direction.The position will develop marketing strategies, manage the creative process, manage photography and video asset creation, manage budgets, develop and execute programs (e.g., brand voice, marketing communications, direct marketing campaigns), lead monthly marketing calls with hotel teams, as well as advance key relevant segments.This individual will be the champion to ensure brand voice is activated at all identified consumer touch points and that system-wide pull through programs are developed and executed in conjunction with key channel/discipline teams.Primary responsibilities include the synthesis of information relevant to the planning process, incorporation of input from key business leaders through the planning process, development of plan content, program budgets and results, development and execution of marketing programs, direct marketing campaigns and collaboration on any brand media strategy and buying.While the Director will have direct responsibility over the core hotel brands, they may support other business extensions of the brands depending on overall need.This position requires a self-motivated professional who is an experienced strategic marketer with a passion for brands and delivering on-brand communications.Your Background and Skills8+ years’ experience in the hospitality industry, demonstrating progressive career growth and a pattern of exceptional performance AND 4-year degree from an accredited university in Business Administration, Hospitality Management, or related majorExperience managing and defining transformational strategies for business unitsDemonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguityHHM Benefits and PerksMedical, Dental and Vision Health InsurancePaid Time Off401k Company MatchFree Basic Life InsuranceTravel DiscountsCommuter Transit and Commuter Parking BenefitsQuarterly Bonuses and IncentivesEmployee Assistance and Wellness ProgramEducational/Professional DevelopmentTechnology ReimbursementsWork Environment and ContextThis position will work remotely. However, our ideal candidate will be based in California or an adjacent State.Travel will be required to support the hotels with launches/events, photo shoots or commercial strategy meetings.Requires sitting, typing, speaking on the phone and standing for extended periods, walking, pushing, lifting up to 20 pounds, bending and reaching, stooping, kneeling, or crouching.Practice safe work habits to ensure safety.Work schedule varies and may include occasional nights and weekends.Reporting StructureMarketing Director, Branded Hotels will report to VP of eCommerce and Digital Marketing.What We BelievePeople Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own ItHHM Hotels is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status, or any other group protected by law.
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Marketing Director, West Coast Region, Independent Hotels & ResortsThe Marketing Director for the West Coast Region functions as a brand steward for marketing efforts supporting HHM’s portfolio of Independent Hotels & Resorts. This individual will spearhead the brands’ marketing strategy, identity, creative and messaging, as well as lead extended teams in deploying integrated marketing communications initiatives across partnerships, experiential activation, content marketing, social media, PR, paid media and other aspects of advertising/marketing communications. This individual will also work in partnership with ecommerce, Echelon and other functional teams within HHM. This role will champion the creation of marketing and brand activation platforms to drive awareness, perception and preference across key B2C and B2B audiences, and connect with other functions to direct activity throughout the funnel to drive revenue and business profitability.Your FocusesThis Marketing Director has responsibility for the brand marketing program spend related to their primary brands of responsibility. In this position, he/she will be responsible for the content and implementation of the brand-wide marketing plan and support all brand programming efforts for the brands under their direction.The position will develop marketing strategies, manage the creative process, manage photography and video asset creation, manage budgets, develop and execute programs (e.g., brand voice, marketing communications, direct marketing campaigns), lead monthly marketing calls with hotel teams, as well as advance key relevant segments.This individual will be the champion to ensure brand voice is activated at all identified consumer touch points and that system-wide pull through programs are developed and executed in conjunction with key channel/discipline teams.Primary responsibilities include the synthesis of information relevant to the planning process, incorporation of input from key business leaders through the planning process, development of plan content, program budgets and results, development and execution of marketing programs, direct marketing campaigns and collaboration on any brand media strategy and buying.While the Director will have direct responsibility over the core hotel brands, they may support other business extensions of the brands depending on overall need.This position requires a self-motivated professional who is an experienced strategic marketer with a passion for brands and delivering on-brand communications.Your Background and Skills8+ years’ experience in the hospitality industry, demonstrating progressive career growth and a pattern of exceptional performance AND 4-year degree from an accredited university in Business Administration, Hospitality Management, or related majorExperience managing and defining transformational strategies for business unitsDemonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguityHHM Benefits and PerksMedical, Dental and Vision Health InsurancePaid Time Off401k Company MatchFree Basic Life InsuranceTravel DiscountsCommuter Transit and Commuter Parking BenefitsQuarterly Bonuses and IncentivesEmployee Assistance and Wellness ProgramEducational/Professional DevelopmentTechnology ReimbursementsWork Environment and ContextThis position will work remotely. However, our ideal candidate will be based in California or an adjacent State.Travel will be required to support the hotels with launches/events, photo shoots or commercial strategy meetings.Requires sitting, typing, speaking on the phone and standing for extended periods, walking, pushing, lifting up to 20 pounds, bending and reaching, stooping, kneeling, or crouching.Practice safe work habits to ensure safety.Work schedule varies and may include occasional nights and weekends.Reporting StructureMarketing Director, Branded Hotels will report to VP of eCommerce and Digital Marketing.What We BelievePeople Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own ItHHM Hotels is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status, or any other group protected by law.
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