Amazon Web Services, Inc.
Senior Product Marketing Manager, Amazon Bedrock, AWS AIML Product Marketing Tea
Amazon Web Services, Inc., North Bend, Washington, United States, 98045
Senior Product Marketing Manager, Amazon Bedrock, AWS AIML Product Marketing Team
Job ID: 2728591 | Amazon Web Services, Inc.Are you excited about going deep with customers—including Amazon teams—adopting generative AI technology? Do you want to develop messaging and positioning for the large language models (LLMs) and other foundation models (FMs) supported by Amazon Bedrock and Amazon SageMaker? Are you thrilled to be a key part of AWS where we have been democratizing machine learning and shaping the world’s AI technology? Our AI/ML Product Marketing Team is excited to add a Senior Product Marketing Manager to drive these initiatives!The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers do more with generative AI. We have a bias for action for developing marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools). We look for ways to measure the impact of our work on service adoptions and manage multiple priorities to execute high-quality deliverables in a fast-paced, cross-functional organization.This role may sit in any of these locations: Boston, MA, USA | Santa Clara, CA, USA | Seattle, WA, USA. Relocation offered only from within the USA.Key job responsibilities
You will define our positioning and messaging to customers deploying generative AI with Amazon Bedrock, focusing on our Amazon-built LLMs.Create compelling content to help customers understand use cases and value propositions, and build programs to increase customer engagement and service adoption.Help define the strategy for reaching customers as they build on our models and collaborate closely with product marketers across the organization.Work with AWS customers to understand their deployment of AWS generative AI.Collaborate with the keynote team, re:Invent team, and sales leadership to identify strategic customers and develop them into game-changing references.Work on a rapidly growing business and have a big impact every day.A day in the life
Drive messaging and positioning for our model offerings and related services.Develop compelling customer references, including deep dives on ROI from deploying generative AI use cases.Craft audience-specific messages, content, and tools (eBooks, presentations, whitepapers, infographics, webinars, customer success stories, product videos, how-to guides).Execute breakthrough product marketing activities that effectively reach target audiences.Partner with other marketing teams to drive global marketing initiatives.Work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists.Develop and launch training and promotions to increase product adoption.Continuously measure and optimize product marketing initiatives.Lead a team of marketers focused on developing the best materials for the marketplace.BASIC QUALIFICATIONS
Experience leading go-to-market for consumer software or hardware product launches.Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).Experience building, executing, and scaling cross-functional marketing programs.7+ years of product marketing experience in software or technical domains, with 2+ years focused on AI/ML.PREFERRED QUALIFICATIONS
Experience with customer segmentation, profiling, and targeting.Experience using data and metrics to measure impact and determine improvements.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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Job ID: 2728591 | Amazon Web Services, Inc.Are you excited about going deep with customers—including Amazon teams—adopting generative AI technology? Do you want to develop messaging and positioning for the large language models (LLMs) and other foundation models (FMs) supported by Amazon Bedrock and Amazon SageMaker? Are you thrilled to be a key part of AWS where we have been democratizing machine learning and shaping the world’s AI technology? Our AI/ML Product Marketing Team is excited to add a Senior Product Marketing Manager to drive these initiatives!The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers do more with generative AI. We have a bias for action for developing marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools). We look for ways to measure the impact of our work on service adoptions and manage multiple priorities to execute high-quality deliverables in a fast-paced, cross-functional organization.This role may sit in any of these locations: Boston, MA, USA | Santa Clara, CA, USA | Seattle, WA, USA. Relocation offered only from within the USA.Key job responsibilities
You will define our positioning and messaging to customers deploying generative AI with Amazon Bedrock, focusing on our Amazon-built LLMs.Create compelling content to help customers understand use cases and value propositions, and build programs to increase customer engagement and service adoption.Help define the strategy for reaching customers as they build on our models and collaborate closely with product marketers across the organization.Work with AWS customers to understand their deployment of AWS generative AI.Collaborate with the keynote team, re:Invent team, and sales leadership to identify strategic customers and develop them into game-changing references.Work on a rapidly growing business and have a big impact every day.A day in the life
Drive messaging and positioning for our model offerings and related services.Develop compelling customer references, including deep dives on ROI from deploying generative AI use cases.Craft audience-specific messages, content, and tools (eBooks, presentations, whitepapers, infographics, webinars, customer success stories, product videos, how-to guides).Execute breakthrough product marketing activities that effectively reach target audiences.Partner with other marketing teams to drive global marketing initiatives.Work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists.Develop and launch training and promotions to increase product adoption.Continuously measure and optimize product marketing initiatives.Lead a team of marketers focused on developing the best materials for the marketplace.BASIC QUALIFICATIONS
Experience leading go-to-market for consumer software or hardware product launches.Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).Experience building, executing, and scaling cross-functional marketing programs.7+ years of product marketing experience in software or technical domains, with 2+ years focused on AI/ML.PREFERRED QUALIFICATIONS
Experience with customer segmentation, profiling, and targeting.Experience using data and metrics to measure impact and determine improvements.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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