Sr CRM Specialist- REMOTE
Designer Brands - Columbus, Ohio, United States, 43224
Work at Designer Brands
Overview
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Overview
The Opportunity
At Designer Brands, we don't just sell shoes-we create experiences that connect with over 23 million loyalty members across North America. As a
Senior CRM Specialist , you'll be at the heart of that connection. This is your chance to shape how we engage with our customers through personalized, data-driven campaigns that inspire loyalty and drive growth.
You'll join a collaborative, fast-paced marketing team that values creativity, innovation, and a deep understanding of our customers. Reporting to the Director of CRM, you'll lead the strategy and execution of promotional campaigns that make every customer feel seen, valued, and excited to return.
What You'll Be Doing
You'll be the architect behind our CRM promotional campaigns-bringing together data, creativity, and cross-functional collaboration to deliver results.
Campaign Strategy & Execution
Lead the end-to-end development of CRM promotional campaigns, from ideation to post-campaign analysis. Design and implement targeting strategies that deliver relevant, personalized experiences to our loyalty members. Partner with Merchandising to develop and execute the
Gift With Purchase (GWP)
program, including:
Item sourcing and coordination Customer surveys and feedback loops Logistics and promotional timing
Cross-Functional Collaboration
Work closely with internal teams and external vendors to ensure seamless execution of campaigns. Align with merchandising partners to time and tailor merchandise-specific offers. Represent CRM in broader marketing initiatives, identifying opportunities for process improvements and innovation. Performance Analysis & Optimization
Analyze campaign performance and share actionable insights with marketing leadership. Continuously refine strategies to improve customer engagement, sales, and ROI. Maintain and manage CRM calendars to ensure timely and accurate communications. What You'll Need
We're looking for someone who thrives in a fast-moving environment and brings both strategic thinking and hands-on execution to the table.
Experience
3+ years in marketing or a related business field 1+ years in multi-channel CRM marketing execution Strong understanding of marketing and business planning Retail experience is a strong plus Skills & Strengths
Proven ability to manage customer-centric campaigns from concept to optimization Strong organizational and project management skills Detail-oriented with a proactive, problem-solving mindset Comfortable juggling multiple projects and meeting deadlines Excellent communication and collaboration skills Foundational understanding of key marketing metrics, financial analysis, and ROI Education
Bachelor's degree in Marketing or a related field : Perks and Benefits You'll Enjoy!
Your Sole Well-Being:
Our benefits package is crafted with our associates in mind! We support you with benefits like free virtual health care, robust family/fertility benefits, 401(k) w/ match, and more. Explore our offerings at https://mymobilewalletcard.com/dbi. Stride with Flexibility:
We offer
hybrid and remote work opportunities , giving you the freedom to stay connected, productive, and inspired-wherever you do your best work. Stepping Up Your Career:
Take advantage of training programs, professional development, and education assistance to advance your career with a company that celebrates bold ideas and fresh perspectives. We are Shoe-Obsessed:
Because we know a great pair of shoes can change your day, you'll enjoy 30% off at DSW & DSW.com, plus discounts across our family of brands. #marketing #dsw
ALREADY AN ASSOCIATE?
You must apply through our internal portal: click here
Why Choose A Career with Designer Brands?
Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.
Invested in helping our associates learn, develop, achieve and grow into strong leaders Shared commitment to creating a culture fueled by engagement, excitement, optimism and fun Dedicated to giving back and community involvement About Designer Brands:
Designer Brands Inc. is one of North America's largest designers, producers and retailers of footwear and accessories.
Designer Brands Inc. operates a portfolio of retail concepts in more than 640 locations under the DSW Designer Shoe Warehouse and the shoe co. brands. Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 6,400 stores worldwide.
IMPORTANT NOTICE:
We learned of a fake job offer scam where individuals are using a company's name and branding to create emails and websites designed to trick individuals into providing personal information because they think they are applying for a job directly with the company. To combat this, companies are listing their legitimate hiring sites and communication methods. Our valid email addresses end in @dswinc.com, @designerbrands.com and @camutogroup.com. Two examples of non-legitimate email addresses are ones that end in @designerbrands.info or @designerbrands.work (do not respond to interview requests or other messages from these). If you are not certain about a communication or an information request, a good practice is to independently look-up a contact for the company (do not use the contact method listed in the request) to verify that you are contacting the right person and not being deceived. If you want to verify a Designer Brands' related hiring request, please send a message to TalentAcquisition@hr.designerbrands.com. Please know we are working to do what we can to stop these scams.