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Job Title:

Director of Media Planning and Strategy Location:

On-Site (3 days / week) New York, NY Department:

Sales Type:

Full-Time, Exempt Experience:

7+ years Salary Range:

$135,000 - $150,000 / year (+ bonus, equity, and benefits) Core Hours:

9 AM - 1 PM PST / 12 - 4 PM EST About tvScientific tvScientific is the first and only CTV advertising platform purpose-built for performance marketers. We leverage massive data and cutting-edge science to automate and optimize TV advertising to drive business outcomes. Our solution combines media buying, optimization, measurement, and attribution in one, efficient platform. Role Summary The

Director of Media Planning & Strategy

will lead media strategy and planning efforts, ensuring our clients' campaigns drive real, measurable performance outcomes. You'll shape how we leverage programmatic and data-driven strategies to maximize results, collaborating across teams to optimize media plans, inventory use, and targeting strategies. What You'll Do Lead strategic, high-impact media planning initiatives that shape company growth and client success. Develop and implement media plans that align with client performance goals, leveraging programmatic and data-driven strategies. Optimize campaign structures at the

deal ID

and

targeting

levels to maximize efficiency and performance. Translate

RFPs into actionable media plans , aligning inventory, audience targeting, and pricing with advertiser KPIs. Partner with

Supply, Sales, and Product

to ensure seamless execution from planning to measurement. Standardize media planning processes across sales verticals to

drive consistency and scalability . Use data-driven insights to refine targeting and measurement strategies. Educate agencies and brands on

Performance TV strategies , helping them adopt and optimize for success. Stay ahead of

industry trends , providing thought leadership and insights that keep tvScientific at the forefront. Build and lead a

team of media planners , fostering collaboration and innovation. You'll Be Successful in This Role if You Have/Are 7+ years

of media planning & strategy experience, with

3+ years in a leadership role

in Digital or CTV advertising. Expertise in

CTV, programmatic buying, and performance marketing . Proven success in building and executing

data-driven media strategies

that drive measurable outcomes. Hands-on experience with

DSPs, ad tech platforms, and measurement tools

(e.g., The Trade Desk, DV360, iSpot, Google Analytics). Strong

analytical skills

with the ability to translate data into actionable media strategies. Exceptional

leadership, communication, and collaboration skills

to influence clients and internal teams. A passion for

educating and guiding advertisers

on the value of Performance TV. Culture and Benefits At tvScientific we believe people do their best work when they feel challenged and engaged by their day to day responsibilities, when they're surrounded by smart, hard working people, and when they have a healthy work life balance. Our company culture and benefits package reflects these beliefs. Full health, dental, and vision insurance - up to 95% funded by the company for employees. Employee stock option program. Company-sponsored retirement plan with a matching contribution program. 12 annual paid holidays (including 2 flexible days). Generous PTO policy (get your work done and take the time you need). A remote-first environment that allows employees flexibility to work from most places in the US. tvScientific is committed to building an inclusive environment for people of all backgrounds and

everyone

is encouraged to apply. tvScientific is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, protected veteran status, or any other status protected by applicable federal, state, or local law.

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