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Get AI-powered advice on this job and more exclusive features. Driggs Search International provided pay range

This range is provided by Driggs Search International. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range

$150,000.00/yr - $180,000.00/yr Additional compensation types

Annual Bonus Vice President of Marketing

Location:

Salt Lake City Metropolitan, UT Who We Are

We’re not your average company—we’re reimagining what health looks like in today’s world. Our mission is to unlock human potential and empower people to live their most vibrant lives—physically, financially, and socially. Through cutting-edge product innovation, an industry-leading rewards model, and a fiercely supportive community, we’re activating wellness from the inside out. As our Vice President of Marketing, you’ll lead the charge in shaping our story, connecting people to our mission, and building a brand that sparks action and change. The Opportunity

We’re looking for a bold, strategic, and visionary marketing leader to join our executive team. As VP of Marketing, you’ll oversee and integrate multiple core functions—from Product Marketing and Brand Strategy to Creative, Media, Social, Communications, and Project Ops. You’ll thrive here if you’re a boundary-pusher, a team builder, and a master of both strategy and execution. This is your chance to lead a high-impact team and build marketing programs that move the needle in measurable, meaningful ways. What You’ll Do

Strategic Vision & Leadership

Architect and execute a modern, multi-channel marketing strategy that fuels growth, strengthens brand equity, and aligns with company goals. Champion innovation—constantly seeking fresh ideas, tools, and trends that elevate brand impact and keep us ahead of the curve. Lead, inspire, and scale a high-performing marketing org. You'll set clear goals, build culture, and unlock your team's full potential. Be a connector: align with product, sales, R&D, and executive teams to ensure marketing is synced with company-wide priorities. Build a thriving team environment that celebrates wins, encourages feedback, and promotes continuous learning and improvement. Own the full product lifecycle—from pre-launch strategy to go-to-market plans, ongoing performance, and lifecycle transitions. Partner closely with R&D and Regulatory to ensure our product stories are authentic, relevant, and rooted in real value. Develop pricing, positioning, and packaging strategies that maximize margin and market share while staying true to the brand promise. Use market insights and analytics to drive innovation, prioritize features, and guide future product direction. Creative, Brand & Content

Lead the development of scroll-stopping content, high-conversion campaigns, and thumb-stopping visuals. Ensure every brand touchpoint—from internal comms to consultant-facing campaigns—tells a compelling and cohesive story. Bring the brand to life through videos, events, packaging, and experiences that resonate emotionally and perform commercially. Build a bold social media presence that’s not just reactive—but proactive, engaging, and deeply community-driven. Use data to iterate, evolve, and grow our channels while staying on top of trends and platform innovations. Customer & Corporate Communications

Lead personalized, relevant, and timely communications that deepen relationships and improve the customer journey. Oversee all brand reputation and PR efforts. Partner with agencies to earn meaningful media and respond effectively to emerging issues. Craft executive communications and company-wide messaging that align stakeholders and build credibility. Project Management & Execution

Manage project workflows with precision—ensuring initiatives launch on time, on brand, and on budget. Optimize team operations with scalable systems, KPIs, and workflows for high-velocity output. Data & Performance Insights

Define KPIs that matter and develop dashboards that show what’s working—and what’s not. Regularly report marketing performance and ROI to executive leadership, using insights to drive smarter decisions. What You Bring

Bachelor’s degree in Marketing, Business, or related field (MBA a plus). 12+ years of progressive marketing experience, with at least 5 in a senior leadership role. Deep expertise across product marketing, brand strategy, creative development, social media, and communications. Proven track record of driving growth and building high-performing teams. Passion for storytelling, innovation, and building communities—not just campaigns. Strong executive presence and the ability to influence across all levels of the organization. Proficiency with modern marketing tech stacks, performance tools, and project management platforms. Seniority level

Executive Employment type

Full-time Job function

Marketing Industries

Manufacturing and Wellness and Fitness Services Referrals increase your chances of interviewing at Driggs Search International by 2x Inferred from the description for this job

Medical insurance Vision insurance 401(k) Paid maternity leave

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