Calpion/Plutus Health
Head of Digital Marketing
Calpion/Plutus Health - Dallas, Texas, United States, 75215
Work at Calpion/Plutus Health
Overview
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Overview
About Plutus Health Inc.
Plutus Health Inc. is a leading provider of Revenue Cycle Management (RCM) services, certified in SOC2 compliance and recognized among the Inc. 5000 fastest-growing private companies. We specialize in revenue cycle optimization for hospitals, physician groups, and healthcare organizations across various specialties. Our commitment to innovation and excellence has earned us recognition as a 2024 EY Entrepreneur Of The Year finalist and one of the top 100 fastest-growing companies in Dallas.
Key Responsibilities
Digital Marketing Strategy & Execution - Develop and execute a comprehensive digital marketing strategy aligned with business objectives. - Oversee SEO, SEM, PPC, email marketing, content marketing, and social media strategies to increase brand visibility and lead generation. - Optimize website performance, user experience (UX), and conversion rates through data analysis and A/B testing. - Monitor industry trends, emerging digital marketing technologies, and competitor strategies to stay ahead in the market.
2. Lead Generation & Demand Generation - Develop data-driven inbound and outbound marketing campaigns to generate high-quality leads. - Implement and optimize marketing automation workflows to nurture leads and enhance conversion rates. - Leverage paid advertising (Google Ads, LinkedIn Ads, etc.) and retargeting campaigns to drive engagement. - Collaborate with the sales team to align marketing efforts with revenue goals and ensure a seamless lead handoff.
3. Content Marketing & Brand Positioning - Develop and oversee the content marketing strategy, including blogs, case studies, whitepapers, and thought leadership pieces. - Ensure consistent brand messaging across all digital platforms, including the website, social media, and email campaigns. - Manage social media presence, engagement strategies, and influencer partnerships to enhance brand credibility.
4.Analytics, Performance Tracking & Optimization - Utilize Google Analytics, CRM platforms, and marketing dashboards to track campaign performance. - Analyze key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, and ROI. - Continuously test and optimize digital marketing campaigns based on performance insights and customer behavior. - Provide regular reports and insights to leadership on digital marketing effectiveness and opportunities for improvement.
5. Cross-Functional Collaboration & Leadership - Work closely with sales, product, and customer success teams to align marketing strategies with business goals. - Lead and mentor a team of digital marketers, content creators, and external agencies to execute campaigns effectively. - Manage digital marketing budgets, ensuring optimal allocation of resources for maximum impact.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field (Master's preferred). - 8+ years of experience in digital marketing, with a strong focus on lead generation, SEO, paid media, and marketing automation. - Proven experience in the healthcare, SaaS, or technology industry is a plus. - Expertise in Google Analytics, Google Ads, SEO tools (SEMrush, Ahrefs), CRM platforms (HubSpot, Salesforce), and marketing automation tools. - Strong analytical skills with the ability to interpret data, measure performance, and optimize strategies accordingly. - Excellent leadership, communication, and project management skills. - Ability to thrive in a fast-paced, growth-oriented environment.
Why Join Plutus Health Inc.?
- Be part of a rapidly growing, innovative company shaping the future of healthcare revenue cycle management. - Lead impactful digital marketing initiatives that drive business success. - Work in a collaborative, dynamic environment with opportunities for career growth and professional development.
Plutus Health Inc. is a leading provider of Revenue Cycle Management (RCM) services, certified in SOC2 compliance and recognized among the Inc. 5000 fastest-growing private companies. We specialize in revenue cycle optimization for hospitals, physician groups, and healthcare organizations across various specialties. Our commitment to innovation and excellence has earned us recognition as a 2024 EY Entrepreneur Of The Year finalist and one of the top 100 fastest-growing companies in Dallas.
Key Responsibilities
Digital Marketing Strategy & Execution - Develop and execute a comprehensive digital marketing strategy aligned with business objectives. - Oversee SEO, SEM, PPC, email marketing, content marketing, and social media strategies to increase brand visibility and lead generation. - Optimize website performance, user experience (UX), and conversion rates through data analysis and A/B testing. - Monitor industry trends, emerging digital marketing technologies, and competitor strategies to stay ahead in the market.
2. Lead Generation & Demand Generation - Develop data-driven inbound and outbound marketing campaigns to generate high-quality leads. - Implement and optimize marketing automation workflows to nurture leads and enhance conversion rates. - Leverage paid advertising (Google Ads, LinkedIn Ads, etc.) and retargeting campaigns to drive engagement. - Collaborate with the sales team to align marketing efforts with revenue goals and ensure a seamless lead handoff.
3. Content Marketing & Brand Positioning - Develop and oversee the content marketing strategy, including blogs, case studies, whitepapers, and thought leadership pieces. - Ensure consistent brand messaging across all digital platforms, including the website, social media, and email campaigns. - Manage social media presence, engagement strategies, and influencer partnerships to enhance brand credibility.
4.Analytics, Performance Tracking & Optimization - Utilize Google Analytics, CRM platforms, and marketing dashboards to track campaign performance. - Analyze key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, and ROI. - Continuously test and optimize digital marketing campaigns based on performance insights and customer behavior. - Provide regular reports and insights to leadership on digital marketing effectiveness and opportunities for improvement.
5. Cross-Functional Collaboration & Leadership - Work closely with sales, product, and customer success teams to align marketing strategies with business goals. - Lead and mentor a team of digital marketers, content creators, and external agencies to execute campaigns effectively. - Manage digital marketing budgets, ensuring optimal allocation of resources for maximum impact.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field (Master's preferred). - 8+ years of experience in digital marketing, with a strong focus on lead generation, SEO, paid media, and marketing automation. - Proven experience in the healthcare, SaaS, or technology industry is a plus. - Expertise in Google Analytics, Google Ads, SEO tools (SEMrush, Ahrefs), CRM platforms (HubSpot, Salesforce), and marketing automation tools. - Strong analytical skills with the ability to interpret data, measure performance, and optimize strategies accordingly. - Excellent leadership, communication, and project management skills. - Ability to thrive in a fast-paced, growth-oriented environment.
Why Join Plutus Health Inc.?
- Be part of a rapidly growing, innovative company shaping the future of healthcare revenue cycle management. - Lead impactful digital marketing initiatives that drive business success. - Work in a collaborative, dynamic environment with opportunities for career growth and professional development.