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This range is provided by Meta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$96,000.00/yr - $143,000.00/yr

Responsibilities:

• Collaborate with product marketing, sales, data science, and creative teams to understand target audiences and develop digital/performance marketing strategies to drive awareness, consideration, and adoption of AI solutions.
• Manage digital marketing channels (email, in-product, web, ads, etc.) to execute high-performing go-to-market activations at scale.
• Work with data teams to understand audiences and use cases, informing strategy, rollout decisions, optimizations, and measurement.
• Design and activate Agent-as-a-channel strategies, leveraging workflows to enhance customer engagement.
• Partner with sales and partnerships to generate qualified leads and support sales cycle efficiency with best practices.
• Improve the digital funnel from discovery to conversion.
• Oversee campaign execution across teams to ensure timely and accurate launches.
• Analyze campaign performance and make data-driven improvements.
• Design and implement test plans to understand drivers of conversion and product adoption.

Minimum Qualifications:

• 4+ years of marketing experience.
• Proven experience in digital marketing and demand generation.
• Experience with marketing automation platforms and tools.
• Experience marketing to B2B audiences.
• Experience with A/B testing and lift measurement.
• Ability to influence cross-functional teams including engineering, data science, sales, and creative.

Preferred Qualifications:

• Experience marketing to developer audiences.
• Experience with Salesforce AI solutions, including Agentforce.
• Understanding of AI landscape and experience with Agentic solutions.

About Meta:

Meta builds technologies to connect people, find communities, and grow businesses. From Facebook to immersive AR/VR experiences, Meta is shaping the future of social technology. We are an Equal Employment Opportunity employer and support candidates with disabilities. Compensation includes base salary, bonus, equity, and benefits, based on skills and experience.