Manager, Loyalty Analytics & Insights
Preferred Travel Group - Newport Beach, California, us, 92659
Work at Preferred Travel Group
Overview
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Overview
Manager, Loyalty Analytics & Insights
role at
Preferred Travel Group
2 days ago Be among the first 25 applicants
General Summary The primary responsibility of the
Manager, Loyalty Analytics & Insights
is to provide strategic and actionable insights into the performance and dynamics of the I Prefer loyalty program and its member hotels. This involves gathering, monitoring, analysis, and auditing of loyalty and hotel data, including hotel compliance with program strategies and standards. The role requires analytical expertise, business acumen, and proficiency in data tools to support loyalty program optimization, with a focus on identifying and solving challenges.
Organizational Relationship Reports to: Senior Manager, Loyalty Operations & Analytics.
This role partners with cross-functional leaders including Data Analytics, Loyalty Operations, Training, Member Services, Marketing, Finance, Regional Management, and Revenue Management.
Duties & Responsibilities
Develop and provide actionable insights to inform business decisions, guide strategies, and identify process improvements.
Analyze, monitor, and audit loyalty metrics, member insights, hotel engagement, and satisfaction reports.
Identify patterns, behaviors, and trends in customer data to inform decision-making.
Utilize advanced analytics tools and methodologies to analyze loyalty program performance.
Create dashboards and reports to track KPIs, trends, and ROI.
Present insights to leadership, translating complex data into clear recommendations.
Audit the program, monitor hotel compliance, and handle ad hoc reporting requests.
Ensure data accuracy, completeness, and consistency across systems.
Qualifications
Bachelor’s degree in analytics, statistics, business, or related field.
3-5 years of experience in data analytics, preferably in customer loyalty or CRM environments.
Ability to navigate ambiguity, ensure data integrity, and resolve challenges.
Proven ability to analyze and optimize loyalty programs.
Strong business acumen aligned with organizational strategy.
Proficiency in SQL, Power BI, and other data visualization tools; familiarity with CRM and loyalty platforms.
Inquisitive mindset—interested in identifying anomalies and seeking answers.
Excellent problem-solving and critical-thinking skills.
Collaborative team-player capable of working cross-functionally and independently.
Highly organized and detail-oriented with effective time management.
Working Conditions This hybrid role is based in Newport Beach, New York, or Chicago, with an expectation of working 2-3 days in-office per week. Travel is not required.
Required Training
Power BI
SQL Server
Loyalty management systems and reporting tools
Messaging systems (Email/SMS/Push)
SynXis Voice Agent (NGVA) and Reporting Platform
Microsoft Excel, PowerPoint
Microsoft Dynamics CRM (for B2B hotel partnerships)
Disclaimer The above description provides a general overview of the role and is not exhaustive of all duties, responsibilities, or qualifications.
Salary $70,000 - $80,000 annually, depending on experience and expertise.
Additional Details
Seniority Level: Mid-Senior level
Employment Type: Full-time
Job Function: Marketing and Sales
Industry: Hospitality
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