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Go to next pagePaladin Consulting - Katy
Work at Paladin Consulting
Sr. CRM Specialist
Katy, TX
Bachelor's degree
This role will be responsible for coordinating CRM specific initiatives, including loyalty, acquisition, retention, and development strategies, and will work cross-functionally to provide best-in-class CRM campaigns.
- Implement and execute marketing efforts for the retention programs, working cross-functionally with multiple teams (Digital Marketing, Brand, Creative, and eCommerce)
- Manage daily operations of the CRM program, including the marketing calendar, promotional planning, measurement/analytics and creative approvals.
- Maintain a strong consumer relationship by developing CRM activations that lead to incremental sales, increased retention, engagement, and loyalty.
- Develop a process to manage coupon offers, promotions, and touch points across customer segments
- Analyze and report on campaign results and identify new opportunities in support of the CRM Roadmap
- Work with CRM managers to develop and execute retention strategies and cross-channel consumer acquisition campaigns to meet CRM growth goals.
- Build and execute offer testing plans across CRM tactics
Work Experiences:
- 2-4 years of database marketing or CRM experience in retail
- Proven track record of developing and managing CRM programs
- Experience working with a CDP or data warehouse, building audiences, and creating automated audiences
- Experience with ESP platforms
See details and apply
Senior CRM Specialist
