State of California
Senior Brand Marketing Manager
State of California - Sacramento, California, United States, 95828
Work at State of California
Overview
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Overview
Job Posting: Senior Brand Marketing Manager
CA State Lottery
JC-468433 - Senior Brand Marketing Manager
SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY
Final Filing Date: 4/3/2025
Application Methods:
Electronic (Using your CalCareer Account) By Mail Drop-off Under the general direction of the Chief of Consumer Marketing and the Staff Services Manager II (SSM II) of Brand Strategy & Integrated Marketing, the Senior Brand Marketing Manager (Senior Marketing Specialist) leads the development and implementation of the Lottery’s marketing strategies and programs that drive brand growth, support product launches, and achieve the Lottery’s business objectives. The Senior Brand Marketing Manager is responsible for the development of brand strategy and integrated marketing plans, in collaboration with marketing agencies and cross-functional teams within Marketing to identify opportunities to evolve the brand, build and deliver innovative campaigns, and optimize the Lottery’s integrated marketing planning and execution. The Senior Brand Marketing Manager acts as a lead for the Brand Strategy & Integrated Marketing (BSIM) team and the Lottery’s marketing agencies. The position leads campaign development from strategy to final creative production including, but not limited to, spearheading the development of key art and creative assets for traditional and digital channels such as TV, video, radio, streaming audio, out-of-home, digital advertising, social media, retail marketing, events/experiential marketing, sponsorships, and Lottery’s owned channels and platforms. The Senior Brand Marketing Manager reviews and makes recommendations on paid media plans and media buys, assuring paid media recommendations are effective and align with strategic goals and target audiences. The Senior Brand Marketing Manager is an independent specialist who performs the most difficult, complex, and critical marketing work, assuming responsibility for major activities central to the brand and mission of the Lottery. This position may also act as a contract manager for some of the Lottery’s marketing agency contracts and is responsible for making recommendations on program budgets and managing advertising expenditures. This position requires a current Senior Marketing Specialist exam. If you need to take the exam or if your score has expired, click here to gain list eligibility. Job Description and Duties
Under the general direction of the Chief of Consumer Marketing and the Staff Services Manager II (SSM II) of Brand Strategy & Integrated Marketing, the Senior Brand Marketing Manager (Senior Marketing Specialist) leads the development and implementation of the Lottery’s marketing strategies and programs that drive brand growth, support product launches, and achieve the Lottery’s business objectives. The Senior Brand Marketing Manager is responsible for the development of brand strategy and integrated marketing plans, in collaboration with marketing agencies and cross-functional teams within Marketing to identify opportunities to evolve the brand, build and deliver innovative campaigns, and optimize the Lottery’s integrated marketing planning and execution. The Senior Brand Marketing Manager acts as a lead for the Brand Strategy & Integrated Marketing (BSIM) team and the Lottery’s marketing agencies. The position leads campaign development from strategy to final creative production including, but not limited to, spearheading the development of key art and creative assets for traditional and digital channels such as TV, video, radio, streaming audio, out-of-home, digital advertising, social media, retail marketing, events/experiential marketing, sponsorships, and Lottery’s owned channels and platforms. The Senior Brand Marketing Manager reviews and makes recommendations on paid media plans and media buys, assuring paid media recommendations are effective and align with strategic goals and target audiences. The Senior Brand Marketing Manager is an independent specialist who performs the most difficult, complex, and critical marketing work, assuming responsibility for major activities central to the brand and mission of the Lottery. This position may also act as a contract manager for some of the Lottery’s marketing agency contracts and is responsible for making recommendations on program budgets and managing advertising expenditures. Working Conditions
a. Schedule: 8:00am to 5:00pm PST b. Travel: Moderate; Requires periodic travel to meet with advertising agencies, attend consumer research groups, attend TV commercial shoots, attend other production sessions, or to work on marketing projects c. Other: Majority of work conducted in modern, climate-controlled office setting; overtime and travel (including overnight statewide travel) may be required. Minimum Requirements
SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY $7,092.00 - $8,876.00 # of Positions:
2 Work Location:
Sacramento HQ Telework:
Hybrid Job Type:
Permanent, Full Time Department Information
The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is one of the few state organizations that is a revenue generator, not accepting taxpayer dollars from the state’s general fund. Our mission is to provide supplemental funding for California’s public schools and colleges. We are passionate about creating a better tomorrow - one child at a time. Application Instructions
Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Final Filing Date: 4/3/2025 Desirable Qualifications
A bachelor’s degree, preferably with a specialization in marketing, communications, or related field. At least seven years’ progressive marketing and/or advertising experience in a Brand Marketing role, leading the development, implementation, and stewardship of integrated marketing efforts. At least seven years’ experience working cross-departmentally, collaborating and leading various internal and external teams and stakeholders. A minimum of three years’ experience as a team lead, stewarding marketing staff in the planning, implementing and executing integrated brand marketing and advertising plans/projects. At least five years’ experience directing, managing, and communicating with marketing/advertising agency accounts. Experience and active involvement in leading all aspects of creative development and production. Experience in fast-moving consumer goods, lottery, gaming, or entertainment marketing preferred. Strong analytical skills, and a solid understanding of marketing strategy and planning. Experience managing and tracking budgets and advertising expenditures. Skilled communicator with experience building presentations and presenting plans/proposals.
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Electronic (Using your CalCareer Account) By Mail Drop-off Under the general direction of the Chief of Consumer Marketing and the Staff Services Manager II (SSM II) of Brand Strategy & Integrated Marketing, the Senior Brand Marketing Manager (Senior Marketing Specialist) leads the development and implementation of the Lottery’s marketing strategies and programs that drive brand growth, support product launches, and achieve the Lottery’s business objectives. The Senior Brand Marketing Manager is responsible for the development of brand strategy and integrated marketing plans, in collaboration with marketing agencies and cross-functional teams within Marketing to identify opportunities to evolve the brand, build and deliver innovative campaigns, and optimize the Lottery’s integrated marketing planning and execution. The Senior Brand Marketing Manager acts as a lead for the Brand Strategy & Integrated Marketing (BSIM) team and the Lottery’s marketing agencies. The position leads campaign development from strategy to final creative production including, but not limited to, spearheading the development of key art and creative assets for traditional and digital channels such as TV, video, radio, streaming audio, out-of-home, digital advertising, social media, retail marketing, events/experiential marketing, sponsorships, and Lottery’s owned channels and platforms. The Senior Brand Marketing Manager reviews and makes recommendations on paid media plans and media buys, assuring paid media recommendations are effective and align with strategic goals and target audiences. The Senior Brand Marketing Manager is an independent specialist who performs the most difficult, complex, and critical marketing work, assuming responsibility for major activities central to the brand and mission of the Lottery. This position may also act as a contract manager for some of the Lottery’s marketing agency contracts and is responsible for making recommendations on program budgets and managing advertising expenditures. This position requires a current Senior Marketing Specialist exam. If you need to take the exam or if your score has expired, click here to gain list eligibility. Job Description and Duties
Under the general direction of the Chief of Consumer Marketing and the Staff Services Manager II (SSM II) of Brand Strategy & Integrated Marketing, the Senior Brand Marketing Manager (Senior Marketing Specialist) leads the development and implementation of the Lottery’s marketing strategies and programs that drive brand growth, support product launches, and achieve the Lottery’s business objectives. The Senior Brand Marketing Manager is responsible for the development of brand strategy and integrated marketing plans, in collaboration with marketing agencies and cross-functional teams within Marketing to identify opportunities to evolve the brand, build and deliver innovative campaigns, and optimize the Lottery’s integrated marketing planning and execution. The Senior Brand Marketing Manager acts as a lead for the Brand Strategy & Integrated Marketing (BSIM) team and the Lottery’s marketing agencies. The position leads campaign development from strategy to final creative production including, but not limited to, spearheading the development of key art and creative assets for traditional and digital channels such as TV, video, radio, streaming audio, out-of-home, digital advertising, social media, retail marketing, events/experiential marketing, sponsorships, and Lottery’s owned channels and platforms. The Senior Brand Marketing Manager reviews and makes recommendations on paid media plans and media buys, assuring paid media recommendations are effective and align with strategic goals and target audiences. The Senior Brand Marketing Manager is an independent specialist who performs the most difficult, complex, and critical marketing work, assuming responsibility for major activities central to the brand and mission of the Lottery. This position may also act as a contract manager for some of the Lottery’s marketing agency contracts and is responsible for making recommendations on program budgets and managing advertising expenditures. Working Conditions
a. Schedule: 8:00am to 5:00pm PST b. Travel: Moderate; Requires periodic travel to meet with advertising agencies, attend consumer research groups, attend TV commercial shoots, attend other production sessions, or to work on marketing projects c. Other: Majority of work conducted in modern, climate-controlled office setting; overtime and travel (including overnight statewide travel) may be required. Minimum Requirements
SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY $7,092.00 - $8,876.00 # of Positions:
2 Work Location:
Sacramento HQ Telework:
Hybrid Job Type:
Permanent, Full Time Department Information
The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is one of the few state organizations that is a revenue generator, not accepting taxpayer dollars from the state’s general fund. Our mission is to provide supplemental funding for California’s public schools and colleges. We are passionate about creating a better tomorrow - one child at a time. Application Instructions
Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Final Filing Date: 4/3/2025 Desirable Qualifications
A bachelor’s degree, preferably with a specialization in marketing, communications, or related field. At least seven years’ progressive marketing and/or advertising experience in a Brand Marketing role, leading the development, implementation, and stewardship of integrated marketing efforts. At least seven years’ experience working cross-departmentally, collaborating and leading various internal and external teams and stakeholders. A minimum of three years’ experience as a team lead, stewarding marketing staff in the planning, implementing and executing integrated brand marketing and advertising plans/projects. At least five years’ experience directing, managing, and communicating with marketing/advertising agency accounts. Experience and active involvement in leading all aspects of creative development and production. Experience in fast-moving consumer goods, lottery, gaming, or entertainment marketing preferred. Strong analytical skills, and a solid understanding of marketing strategy and planning. Experience managing and tracking budgets and advertising expenditures. Skilled communicator with experience building presentations and presenting plans/proposals.
#J-18808-Ljbffr