Ogilvy India
Account Director, Influence & Social Strategy
Ogilvy India - New York, New York, us, 10261
Work at Ogilvy India
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Overview
Account Director, Influence & Social Strategy
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook. Ogilvy Health is focused on driving superior outcomes in the ever-changing healthcare environment, an increasingly complex and evolving marketplace. We inspire brands and people to impact the world by keeping our audiences’ health and wellness needs at the center of every touchpoint. Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum. Through borderless creativity—operating, innovating, and creating at the intersection of Ogilvy’s capabilities and global talent—Ogilvy Health brings forth world-class creative solutions for its clients. What You'll Do: Strategic Leadership:
Be the “go-to” thought leader and expert, driving integration between social media strategy, brand strategy, and engagement planning for Ogilvy Health clients. Client Relationship Management:
Serve as the primary point of contact for clients, building strong relationships, addressing issues proactively, and providing strategic counsel. Campaign Management:
Oversee multiple campaigns from concept to completion, including budgeting, resource allocation, timeline management, and performance analysis. Influencer Marketing Expertise:
Lead the strategy, development, and execution of influencer marketing programs (both branded and unbranded), identifying relevant influencers, negotiating contracts, managing relationships, and building creative content briefs that lead to quality content. Social Channel Management:
Develop and implement content strategies for both product and corporate social media channels, ensuring engaging and relevant content that resonates with target audiences. Content Development & Creative Briefing:
Oversee the development of high-quality creative content, including providing clear and concise briefs to creative teams. Cross-Functional Collaboration:
Work closely with PR, Research & Analytics, Creative, and Paid Media colleagues and partner agencies to ensure seamless campaign execution and maximized impact. FDA and FTC Regulatory Compliance:
Maintain a thorough understanding of FDA and FTC regulations related to social media and influencer marketing in the healthcare industry. Measurement & Reporting:
Track and analyze campaign performance, providing regular reports to clients and internal stakeholders. Innovation & Best Practices:
Stay up-to-date on the latest social media trends, platforms, and technologies. Team Leadership & Mentorship:
Provide guidance and support to junior team members, fostering a collaborative and positive work environment. Business Development:
Contribute to new business initiatives, including assisting with RFP responses and supporting proactive initiatives. What You'll Need: Healthcare Experience:
6-9 years of experience working with healthcare clients. Influencer Marketing Expertise:
Proven track record of developing and managing successful influencer programs for healthcare clients. Social Media Management:
Proven experience managing social media channels for healthcare brands. Regulatory Knowledge:
Understanding of FDA and FTC regulations related to social media and influencer marketing in the healthcare industry. Analytical Skills:
Analytical skills to interpret data and track campaign performance. Flexibility & Adaptability:
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously. How We’ll Support You Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. Pay Range $75,000 — $180,000 USD At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. Equal Opportunity Employer. Ogilvy considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook. Ogilvy Health is focused on driving superior outcomes in the ever-changing healthcare environment, an increasingly complex and evolving marketplace. We inspire brands and people to impact the world by keeping our audiences’ health and wellness needs at the center of every touchpoint. Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum. Through borderless creativity—operating, innovating, and creating at the intersection of Ogilvy’s capabilities and global talent—Ogilvy Health brings forth world-class creative solutions for its clients. What You'll Do: Strategic Leadership:
Be the “go-to” thought leader and expert, driving integration between social media strategy, brand strategy, and engagement planning for Ogilvy Health clients. Client Relationship Management:
Serve as the primary point of contact for clients, building strong relationships, addressing issues proactively, and providing strategic counsel. Campaign Management:
Oversee multiple campaigns from concept to completion, including budgeting, resource allocation, timeline management, and performance analysis. Influencer Marketing Expertise:
Lead the strategy, development, and execution of influencer marketing programs (both branded and unbranded), identifying relevant influencers, negotiating contracts, managing relationships, and building creative content briefs that lead to quality content. Social Channel Management:
Develop and implement content strategies for both product and corporate social media channels, ensuring engaging and relevant content that resonates with target audiences. Content Development & Creative Briefing:
Oversee the development of high-quality creative content, including providing clear and concise briefs to creative teams. Cross-Functional Collaboration:
Work closely with PR, Research & Analytics, Creative, and Paid Media colleagues and partner agencies to ensure seamless campaign execution and maximized impact. FDA and FTC Regulatory Compliance:
Maintain a thorough understanding of FDA and FTC regulations related to social media and influencer marketing in the healthcare industry. Measurement & Reporting:
Track and analyze campaign performance, providing regular reports to clients and internal stakeholders. Innovation & Best Practices:
Stay up-to-date on the latest social media trends, platforms, and technologies. Team Leadership & Mentorship:
Provide guidance and support to junior team members, fostering a collaborative and positive work environment. Business Development:
Contribute to new business initiatives, including assisting with RFP responses and supporting proactive initiatives. What You'll Need: Healthcare Experience:
6-9 years of experience working with healthcare clients. Influencer Marketing Expertise:
Proven track record of developing and managing successful influencer programs for healthcare clients. Social Media Management:
Proven experience managing social media channels for healthcare brands. Regulatory Knowledge:
Understanding of FDA and FTC regulations related to social media and influencer marketing in the healthcare industry. Analytical Skills:
Analytical skills to interpret data and track campaign performance. Flexibility & Adaptability:
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously. How We’ll Support You Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. Pay Range $75,000 — $180,000 USD At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. Equal Opportunity Employer. Ogilvy considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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