Senior Public Relations Manager
Savills North America - Atlanta
Work at Savills North America
Overview
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Overview
ABOUT SAVILLS
For over 160 years, Savills has been helping people thrive through places and spaces. Listed on the London Stock Exchange, we have more than 40,000 professionals collaborating across over 70 countries, delivering unrivalled coverage and expertise to the world of commercial and prime residential real estate. By applying world research data and trends to local and global settings, we’re able to empower our clients with insights from the forefront of the industry – bringing their aspirations to life through innovative, tailor-made solutions. Whether we are working with a global corporate looking to expand, an investor seeking to sustainably optimize their portfolio, or a family trying to find a new home, we help our clients make better property decisions.
ABOUT THE ROLE
The Sr. Public Relations Manager will lead and execute strategic communications initiatives to enhance Savills' reputation, increase brand awareness and support business objectives. This role will oversee media relations, external communications, and thought leadership efforts, working closely with regional executives, an external PR firm, and the communications and marketing teams. Reporting to the Vice President, Head of Corporate Communications, the Director will manage regional press, media and stakeholder relationships to ensure a consistent, impactful brand narrative.
KEY RESPONSIBILITIES:
- Develop and implement comprehensive regional public relations strategies that align with business objectives and enhance the firm's reputation.
- Oversee and manage media relations, identify storytelling opportunities, secure media coverage, and foster relationships with journalists and key industry stakeholders.
- Craft high-quality communications materials, including press releases, pitches, talking points, Q&As, award submissions and social media content.
- Ensure cohesive messaging and alignment with corporate communications strategies.
- Partner with the social media team to create compelling content for various digital channels.
- Manage internal messaging strategies to ensure consistency across the region.
- Identify and leverage macro industry trends to effectively position the company’s expertise and insights.
- Provide strategic guidance and coaching to local spokespersons to support with media interviews and brand amplification.
- Lead recurring update meetings with regional leaders, brokers and internal stakeholders to align PR strategies with business goals.
- Comfortable being in the office four days a week for in-person collaboration.
QUALIFICATIONS:
- Proven ability to develop and execute PR strategies that drive measurable results.
- Strong writing and editing skills, with the ability to craft compelling narratives and messaging.
- Experience working with in-house and external agencies, ensuring alignment with strategic objectives.
- Deep understanding of media relations and ability to maintain strong relationships with journalists, editors and influencers.
- Ability to work independently and effectively in a fast-paced, deadline-driven environment while managing multiple projects.
- Excellent verbal communication and presentation skills, with the ability to confidently engage internal and external stakeholders.
- Strong analytical and critical thinking skills to assess PR effectiveness and refine strategies accordingly.
- Proficiency in communications tools such as Cision, Meltwater, PR Newswire and Google Analytics.
PREFERRED EDUCATION & EXPERIENCE:
- Bachelor’s degree in public relations, communications, journalism or a related field.
- 6-8 years of experience in public relations, media relations or corporate communications, preferably in a corporate or agency environment.
- Prior experience in commercial real estate, brokerage, financial or professional services industries.
Savills values a diverse and inclusive work environment. We are proud to be an equal opportunity employer, considering all qualified applicants without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic. We encourage candidates of all backgrounds to apply.
Savills participates in the E-Verify program.