Flippa.com
Sr. Brand Creative Director
Flippa.com - Alexandria, Virginia, us, 22350
Work at Flippa.com
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Overview
Title:
Sr. Brand Creative Director Employment Type:
Full-Time • Exempt-Salaried • Remote Are you ready to transform your career into a powerful catalyst for change? For almost 30 years, ZERO Prostate Cancer (ZERO) has been at the forefront of the battle against prostate cancer, providing essential support to patients and families touched by this disease. ZERO is the nation’s leading prostate cancer organization and the number one provider of prostate cancer resources, programs, and services. We are on a mission to improve and save lives from prostate cancer through advocacy, awareness, education, and support. Consistently recognized as one of the Best Nonprofits to Work for by the Nonprofit Times, we take pride in our unwavering commitment to our team and community. Our culture is founded on the principles of growth, inclusivity, and camaraderie, which we uphold with passion and purpose. Our vision is a world where prostate cancer detection is early, support is unwavering, and care is accessible to all. When you join ZERO, you become part of an extraordinary community with strong core values, where each individual motivates and inspires one another, advancing your career while making a meaningful impact in the fight against prostate cancer. Seize this opportunity to be more than just an employee—become an essential part of a movement that truly matters! Job Summary: Our Marketing & Communications team delivers an integrated strategy to define, support, and increase ZERO’s brand impact across all marketing communications channels. We utilize existing channels and tools while also creating new ones. We collaborate with business units across ZERO to position the company exceptionally, providing integrated strategic marketing and communications planning and support and delivering exceptional ROI. We seek a visionary Sr. Brand Creative Director to lead our company's brand identity, creative vision, and transformation into a powerhouse men’s health media platform improving and saving lives from prostate cancer. This role is responsible for developing and executing a cohesive brand identity that resonates with our target audience and drives growth through exceptional creative content. The Sr. Brand Creative Director will oversee brand identity development, creative direction, marketing initiatives, and content creation, ensuring consistent and compelling messaging across all platforms. Key Duties & Responsibilities: Brand Identity and Guidelines:
Develop and implement a comprehensive brand identity that aligns with the company's vision, mission, and organizational objectives, including conducting market research and competitive analysis to identify brand opportunities and challenges. Develop a strategic brand identity framework that better defines the brand's purpose, values, personality, tone of voice, and visual identity elements (e.g., logo, color palette, typography, imagery). Oversee the design and implementation of a refreshed brand identity system, including updated sub-brand logos, marks, iconography, and visual assets. Create brand identity guidelines and standards that outline the appropriate usage of brand elements across various touchpoints, including marketing materials, product packaging, digital platforms, and corporate communications. Build creative that better defines and articulates the brand's positioning, personality, and messaging.
Creative Direction and Content Excellence:
Establish the creative vision and direction for all brand and marketing initiatives, including advertising campaigns, digital experiences, and experiential activations. Oversee the conceptualization, design, and production of exceptional creative content across various mediums, such as print, digital, video, and experiential. Ensure consistent brand messaging, visual identity, and design standards across all creative projects and content initiatives.
Social Media Strategy and Management:
Develop and implement a comprehensive social media strategy that aligns with the brand's objectives, target audience, and media platform goals. Oversee the creation and curation of engaging social media content, including text, visuals, and videos.
Team Leadership and Mentorship:
Build, lead, and mentor a talented team consisting of a creative services manager, social media manager, and agency support.
Brand Ambassadorship and Advocacy:
Serve as a brand ambassador, advocating for and promoting the brand internally and externally.
Performance Measurement and Optimization:
Develop and implement metrics to measure brand awareness, perception, engagement, content performance, and media platform success.
Qualifications: Bachelor's degree in Marketing, Advertising, Design, Communications, or a related creative field; advanced degree or relevant certification is a plus. Minimum of 10 years of experience in brand management, creative direction, content creation, social media marketing, or a similar leadership role. Proven track record of developing and executing successful brand strategies, creative campaigns, content initiatives, and media platform transformations. Strong understanding of brand strategy, consumer behavior, marketing principles, content creation best practices, and media platform development. Excellent project management, organizational, and time management skills. This role will report directly to the Chief Marketing and Communications Officer and collaborate closely with the Mission and Development teams to support ZERO’s mission and goal of saving lives from prostate cancer. This remote position allows candidates to reside anywhere in the United States. Travel may be required approximately 5% of the time. ZERO Prostate Cancer is an equal-opportunity employer committed to fostering an inclusive work environment for all employees. We encourage BIPOC individuals, veterans, people with disabilities, and those affected by prostate cancer to apply. Applicants must be authorized to work in the United States.
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Sr. Brand Creative Director Employment Type:
Full-Time • Exempt-Salaried • Remote Are you ready to transform your career into a powerful catalyst for change? For almost 30 years, ZERO Prostate Cancer (ZERO) has been at the forefront of the battle against prostate cancer, providing essential support to patients and families touched by this disease. ZERO is the nation’s leading prostate cancer organization and the number one provider of prostate cancer resources, programs, and services. We are on a mission to improve and save lives from prostate cancer through advocacy, awareness, education, and support. Consistently recognized as one of the Best Nonprofits to Work for by the Nonprofit Times, we take pride in our unwavering commitment to our team and community. Our culture is founded on the principles of growth, inclusivity, and camaraderie, which we uphold with passion and purpose. Our vision is a world where prostate cancer detection is early, support is unwavering, and care is accessible to all. When you join ZERO, you become part of an extraordinary community with strong core values, where each individual motivates and inspires one another, advancing your career while making a meaningful impact in the fight against prostate cancer. Seize this opportunity to be more than just an employee—become an essential part of a movement that truly matters! Job Summary: Our Marketing & Communications team delivers an integrated strategy to define, support, and increase ZERO’s brand impact across all marketing communications channels. We utilize existing channels and tools while also creating new ones. We collaborate with business units across ZERO to position the company exceptionally, providing integrated strategic marketing and communications planning and support and delivering exceptional ROI. We seek a visionary Sr. Brand Creative Director to lead our company's brand identity, creative vision, and transformation into a powerhouse men’s health media platform improving and saving lives from prostate cancer. This role is responsible for developing and executing a cohesive brand identity that resonates with our target audience and drives growth through exceptional creative content. The Sr. Brand Creative Director will oversee brand identity development, creative direction, marketing initiatives, and content creation, ensuring consistent and compelling messaging across all platforms. Key Duties & Responsibilities: Brand Identity and Guidelines:
Develop and implement a comprehensive brand identity that aligns with the company's vision, mission, and organizational objectives, including conducting market research and competitive analysis to identify brand opportunities and challenges. Develop a strategic brand identity framework that better defines the brand's purpose, values, personality, tone of voice, and visual identity elements (e.g., logo, color palette, typography, imagery). Oversee the design and implementation of a refreshed brand identity system, including updated sub-brand logos, marks, iconography, and visual assets. Create brand identity guidelines and standards that outline the appropriate usage of brand elements across various touchpoints, including marketing materials, product packaging, digital platforms, and corporate communications. Build creative that better defines and articulates the brand's positioning, personality, and messaging.
Creative Direction and Content Excellence:
Establish the creative vision and direction for all brand and marketing initiatives, including advertising campaigns, digital experiences, and experiential activations. Oversee the conceptualization, design, and production of exceptional creative content across various mediums, such as print, digital, video, and experiential. Ensure consistent brand messaging, visual identity, and design standards across all creative projects and content initiatives.
Social Media Strategy and Management:
Develop and implement a comprehensive social media strategy that aligns with the brand's objectives, target audience, and media platform goals. Oversee the creation and curation of engaging social media content, including text, visuals, and videos.
Team Leadership and Mentorship:
Build, lead, and mentor a talented team consisting of a creative services manager, social media manager, and agency support.
Brand Ambassadorship and Advocacy:
Serve as a brand ambassador, advocating for and promoting the brand internally and externally.
Performance Measurement and Optimization:
Develop and implement metrics to measure brand awareness, perception, engagement, content performance, and media platform success.
Qualifications: Bachelor's degree in Marketing, Advertising, Design, Communications, or a related creative field; advanced degree or relevant certification is a plus. Minimum of 10 years of experience in brand management, creative direction, content creation, social media marketing, or a similar leadership role. Proven track record of developing and executing successful brand strategies, creative campaigns, content initiatives, and media platform transformations. Strong understanding of brand strategy, consumer behavior, marketing principles, content creation best practices, and media platform development. Excellent project management, organizational, and time management skills. This role will report directly to the Chief Marketing and Communications Officer and collaborate closely with the Mission and Development teams to support ZERO’s mission and goal of saving lives from prostate cancer. This remote position allows candidates to reside anywhere in the United States. Travel may be required approximately 5% of the time. ZERO Prostate Cancer is an equal-opportunity employer committed to fostering an inclusive work environment for all employees. We encourage BIPOC individuals, veterans, people with disabilities, and those affected by prostate cancer to apply. Applicants must be authorized to work in the United States.
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