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At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. Our Organization is at the heart of our member, patient, and customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborative and agile environment. CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers. Position Summary: Within our fast-growing retail media network, CVS Media Exchange (CMX), we are seeking an experienced Senior Product Marketing Manager. This leader is responsible for leading the development and execution of comprehensive marketing and sales enablement strategies that work backwards from the needs of our customers and drive awareness and adoption of digital solutions. In this role, you will partner with cross functional teams to conduct research and build business cases to shape the digital product strategy and roadmap. With a growing suite of advertising products, you will develop go-to-market strategies and plans that include persona definition, audience & measurement product positioning, and messaging, and craft materials for Sales and external stakeholders to drive product adoption and revenue. The ideal candidate will be collaborative, results oriented, and manically focused on building product strategies that solve market needs – with a track record of successfully launching features in the market. As part of a small team, you will need to be comfortable operating with autonomy and thrive in a startup environment. The Senior Product Marketing Manager will also have strong writing and communication skills, and proven ability to own new initiatives in partnership with cross-functional teams (sales, marketing, product, data science & more). Experience working in media or retail advertising is preferred. Responsibilities include crafting and executing product-specific marketing plans and strategies to advance CMX audience & measurement positioning and adoption; developing client-centric audience & measurement narratives; providing guidance to data science & business intelligence teams on go-to-market strategy; building marketing & sales enablement strategies that translate technical information into commercially relevant assets; and being the advocate and voice of the customer by leveraging research to understand customer segments and markets. Required qualifications include 5+ years marketing experience with retail/CPG ecosystem and digital media foundation, 3+ years cross-functional leadership, 2+ years retail media or retail agency strategy, and 2+ years digital marketing experience. Preferred qualifications include experience in product marketing for digital advertising, B2B software, data products, or Retail Media, understanding of retail media landscape and advertising ecosystem, ability to work cross functionally, excellent communication skills, analytical skills, and self-motivation. Education required is a Bachelor’s degree in Business, Marketing or related field or equivalent experience.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitals and Health Care

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