EMERGING BLUE
Head of Marketing
EMERGING BLUE, San Diego, California, United States, 92189
Job Description
Head of Marketing
Hybrid/Remote + Bi-Weekly Travel to San Diego, CA
Job Summary
The Head of Marketing will lead the strategic planning and execution of integrated marketing initiatives to drive brand growth and market presence for our expanding skincare business. This role involves developing and overseeing marketing strategies, managing large-scale campaigns, and collaborating with cross-functional teams to align with overall business objectives. The Head of Marketing will be responsible for market analysis, identifying growth opportunities, and ensuring that marketing efforts effectively communicate the brand's value proposition to target audiences. Additionally, this role will oversee the marketing budget, optimize resource allocation, and evaluate the performance of marketing programs to ensure maximum ROI.
Specific Responsibilities
Strategy & Planning:
Develop and implement strategic marketing plans that align with business goals.Create a holistic marketing strategy that incorporates key brand communications with a focus on a subscription-first model.Analyze market trends, consumer behavior, and competitive landscape to inform strategies; Produce a monthly ‘market insights’ report highlighting market trends and competitor activities.Develop marketing strategy for each individual product to convey the key attributes are highlighted featuring each product as a ‘hero’ while also highlighting product relationships.Manage and optimize marketing budgets and allocate resources efficientlyConduct annual budget planning process and participate in monthly financial reviews.
Management & Implementation
Establish and maintain a robust operational framework for marketing activities, including efficient project management, clear communication protocols, and adherence to standards of excellence.Ensure standards of excellence for management and execution are established.Oversee the development and execution of multi-channel marketing campaigns.Lead and mentor the marketing team (3 internal employees currently), fostering a collaborative and innovative environment.Collaborate closely with product development, eCommerce, and customer service teams to ensure a unified brand expression and optimal user experience across all touchpoints across the entire brand ecosystem and user experience.Manage the selection, evaluation, and deliverables of strategic partners and agencies for digital marketing, PR, analytics, or other resources.Provide weekly, monthly, and quarterly reports on the performance of all marketing initiatives along with recommended adjustments to strategies as needed.
Creative
Oversee creative execution of all assets to ensure alignment with defined brand identity, visual standards, and tone of voice.Develop and/or approve creative content plans, including social media, Journal, eMail, and website assets.Ensure all external partners are thoroughly briefed on creative standards and manage approval process for quality control.
Public Relations
Manage relationships with PR agencies, overseeing strategic planning, monthly outreach initiatives, and execution to enhance brand visibility and credibility.Evaluate agency performance and provide actionable feedback.Establish partnerships (notable influential people, brands, and businesses) that are aligned with the brand’s ethos to drive authentic awareness.Collaborate with agency on developing opportunities for thought leadership and guest appearances (TV, Media, Magazine, Podcasts)
Performance Marketing & Email
Supervise and approve performance marketing efforts, including strategy development, budget allocation, and creative execution. Conduct regular reviews with agencies to assess performance and optimize strategies.Oversee email marketing efforts, including strategy development, calendar planning, and creative approvals.Approve all marketing and transactional emails and flow logic.Ensure all creative aligns with brand standards.Conduct monthly business reviews with agency partners, assessing performance and provide feedback to improve.Utilize Triple Whale dashboard to assess performance, tracking both last-click and linear attribution.
Social Media
Mange social team (Social Coordinator and soon to be hired Influencer & Community Manager) to develop and execute strategic plan that enhances brand awareness and engagement with the social teamEnsure the integration of our client's brand's social media presence to optimize business growth and maintain brand authenticity and standards for execution.Establish a framework to effectively leverage the relationship between our client's brand and practice and social media presence to optimize for business growth while ensuring the authenticity and integrity of the brand.Coordinate the integration and delineation of the content strategy for our client
Key Competencies
Strategic Marketing: Proven ability to develop strategies that are unique to the brand’s defined market position.Strategic Planning: Proficiency in crafting and executing annual strategic marketing plans that drive sustainable business growth.Data-Driven Decision Making: Sound judgment and ability to make well-informed decisions swiftly, based on a comprehensive analysis of data, risks, and strategic goals.Executional Excellence: Proven ability to ensure all marketing activities are executed to the highest standards, maintaining an expression of quality and integrity.Strategic Execution: Ability to balance long-term strategic brand growth with effective day-to-day tactical execution of all marketing activities to achieve business goals.Problem Solving and Critical Thinking: Smart, creative problem solver with a curiosity and root-cause orientation, applying critical thinking to complex issues with an ego-less approach.Continuous Improvement: Strives for excellence and maintains an ongoing improvement mentality, fostering a culture of innovation and efficiency.Leadership: Inspirational leadership that inspires team members to do their best work; operates with empathy for all team members.Communication: Clear, concise communicator who can streamline and share information effectively across diverse audiences while maintaining collaborative yet decisive leadership.
Experience Required
A proven track record (5-7 years experience) in developing and implementing comprehensive marketing strategies that align with overall business objectives, working with premium or non-promotional brands.Demonstrated ability to lead and manage large-scale, integrated marketing campaigns across multiple channels, including digital, social media, email, and public relations.Proficiency in analyzing market trends, consumer behavior, and competitive landscapes to inform strategic decisions, with a track record of producing actionable market insights reports.Experience in managing and optimizing marketing budgets, including conducting annual budget planning processes and ensuring efficient allocation of resources to maximize ROI.Proven leadership experience, including mentoring and managing marketing teams, fostering a collaborative and innovative work environment, and driving high performance.Experience overseeing the creative execution of marketing assets to ensure consistency with brand identity, visual standards, and tone of voice across all platforms.Skilled in managing PR agency relationships, executing outreach initiatives, and developing strategic partnerships with influencers, brands, and media to enhance brand visibility.Strong background in supervising performance marketing efforts, including strategy development, budget allocation, and creative execution, with a focus on driving measurable business growth.
Salary: $150K-$180K#J-18808-Ljbffr
Head of Marketing
Hybrid/Remote + Bi-Weekly Travel to San Diego, CA
Job Summary
The Head of Marketing will lead the strategic planning and execution of integrated marketing initiatives to drive brand growth and market presence for our expanding skincare business. This role involves developing and overseeing marketing strategies, managing large-scale campaigns, and collaborating with cross-functional teams to align with overall business objectives. The Head of Marketing will be responsible for market analysis, identifying growth opportunities, and ensuring that marketing efforts effectively communicate the brand's value proposition to target audiences. Additionally, this role will oversee the marketing budget, optimize resource allocation, and evaluate the performance of marketing programs to ensure maximum ROI.
Specific Responsibilities
Strategy & Planning:
Develop and implement strategic marketing plans that align with business goals.Create a holistic marketing strategy that incorporates key brand communications with a focus on a subscription-first model.Analyze market trends, consumer behavior, and competitive landscape to inform strategies; Produce a monthly ‘market insights’ report highlighting market trends and competitor activities.Develop marketing strategy for each individual product to convey the key attributes are highlighted featuring each product as a ‘hero’ while also highlighting product relationships.Manage and optimize marketing budgets and allocate resources efficientlyConduct annual budget planning process and participate in monthly financial reviews.
Management & Implementation
Establish and maintain a robust operational framework for marketing activities, including efficient project management, clear communication protocols, and adherence to standards of excellence.Ensure standards of excellence for management and execution are established.Oversee the development and execution of multi-channel marketing campaigns.Lead and mentor the marketing team (3 internal employees currently), fostering a collaborative and innovative environment.Collaborate closely with product development, eCommerce, and customer service teams to ensure a unified brand expression and optimal user experience across all touchpoints across the entire brand ecosystem and user experience.Manage the selection, evaluation, and deliverables of strategic partners and agencies for digital marketing, PR, analytics, or other resources.Provide weekly, monthly, and quarterly reports on the performance of all marketing initiatives along with recommended adjustments to strategies as needed.
Creative
Oversee creative execution of all assets to ensure alignment with defined brand identity, visual standards, and tone of voice.Develop and/or approve creative content plans, including social media, Journal, eMail, and website assets.Ensure all external partners are thoroughly briefed on creative standards and manage approval process for quality control.
Public Relations
Manage relationships with PR agencies, overseeing strategic planning, monthly outreach initiatives, and execution to enhance brand visibility and credibility.Evaluate agency performance and provide actionable feedback.Establish partnerships (notable influential people, brands, and businesses) that are aligned with the brand’s ethos to drive authentic awareness.Collaborate with agency on developing opportunities for thought leadership and guest appearances (TV, Media, Magazine, Podcasts)
Performance Marketing & Email
Supervise and approve performance marketing efforts, including strategy development, budget allocation, and creative execution. Conduct regular reviews with agencies to assess performance and optimize strategies.Oversee email marketing efforts, including strategy development, calendar planning, and creative approvals.Approve all marketing and transactional emails and flow logic.Ensure all creative aligns with brand standards.Conduct monthly business reviews with agency partners, assessing performance and provide feedback to improve.Utilize Triple Whale dashboard to assess performance, tracking both last-click and linear attribution.
Social Media
Mange social team (Social Coordinator and soon to be hired Influencer & Community Manager) to develop and execute strategic plan that enhances brand awareness and engagement with the social teamEnsure the integration of our client's brand's social media presence to optimize business growth and maintain brand authenticity and standards for execution.Establish a framework to effectively leverage the relationship between our client's brand and practice and social media presence to optimize for business growth while ensuring the authenticity and integrity of the brand.Coordinate the integration and delineation of the content strategy for our client
Key Competencies
Strategic Marketing: Proven ability to develop strategies that are unique to the brand’s defined market position.Strategic Planning: Proficiency in crafting and executing annual strategic marketing plans that drive sustainable business growth.Data-Driven Decision Making: Sound judgment and ability to make well-informed decisions swiftly, based on a comprehensive analysis of data, risks, and strategic goals.Executional Excellence: Proven ability to ensure all marketing activities are executed to the highest standards, maintaining an expression of quality and integrity.Strategic Execution: Ability to balance long-term strategic brand growth with effective day-to-day tactical execution of all marketing activities to achieve business goals.Problem Solving and Critical Thinking: Smart, creative problem solver with a curiosity and root-cause orientation, applying critical thinking to complex issues with an ego-less approach.Continuous Improvement: Strives for excellence and maintains an ongoing improvement mentality, fostering a culture of innovation and efficiency.Leadership: Inspirational leadership that inspires team members to do their best work; operates with empathy for all team members.Communication: Clear, concise communicator who can streamline and share information effectively across diverse audiences while maintaining collaborative yet decisive leadership.
Experience Required
A proven track record (5-7 years experience) in developing and implementing comprehensive marketing strategies that align with overall business objectives, working with premium or non-promotional brands.Demonstrated ability to lead and manage large-scale, integrated marketing campaigns across multiple channels, including digital, social media, email, and public relations.Proficiency in analyzing market trends, consumer behavior, and competitive landscapes to inform strategic decisions, with a track record of producing actionable market insights reports.Experience in managing and optimizing marketing budgets, including conducting annual budget planning processes and ensuring efficient allocation of resources to maximize ROI.Proven leadership experience, including mentoring and managing marketing teams, fostering a collaborative and innovative work environment, and driving high performance.Experience overseeing the creative execution of marketing assets to ensure consistency with brand identity, visual standards, and tone of voice across all platforms.Skilled in managing PR agency relationships, executing outreach initiatives, and developing strategic partnerships with influencers, brands, and media to enhance brand visibility.Strong background in supervising performance marketing efforts, including strategy development, budget allocation, and creative execution, with a focus on driving measurable business growth.
Salary: $150K-$180K#J-18808-Ljbffr