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Gray Media

DIRECTOR OF SPANISH LANGUAGE MEDIA SALES (Southeast Region) - TBO (Gray Media Gr

Gray Media, Atlanta, Georgia, United States, 30383


About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About Telemundo Broadcasting Operations (TBO):

Gray Telemundo Station Group proudly operates 43 Telemundo affiliate stations, reaching nearly 1.5 million Hispanic TV households across the United States. As the largest Telemundo Affiliate Station Group, we have eight affiliates in Texas, along with stations in major metropolitan areas such as Atlanta, Cleveland, Cincinnati, Nashville, Reno, and Honolulu, as well as over 30 affiliates in the Southeast and Midwest.

Our mission is to inform and empower our viewers by delivering relevant local Spanish-language news and information that resonates with the U.S. Hispanic community across all multimedia platforms.

Job Summary/Description:

Gray Media is seeking a well-qualified, passionate, and goal-driven Director of Spanish Language Media Sales for our Telemundo Station Group. This media professional will be working in Brookhaven, GA (SE Region) to represent our 43 Telemundo stations across the country. You will be accountable for maximizing Hispanic television, digital & OTT revenue through large agencies and clients located in your sales region for all 43 Telemundo Stations.

Duties/Responsibilities:

Knowledge and experience with Hispanic media ad sales and relationships with Local, Regional, and National advertising agencies and clients.

Ability to work in a fast-paced environment and handle multiple challenges simultaneously.

Achieve all monthly and quarterly budgets/KPIs set by sales management.

Maintain an active list of accounts while developing and closing new business prospects for Gray's Telemundo affiliates and digital advertising sales.

Develop and maintain excellent relationships with clients and agencies by identifying clients’ advertising needs and developing customized solutions to meet those needs.

Create sales and marketing sponsorship/promotion plans, literature, and advertising proposals for clients.

Communicate effectively to station and corporate sales management to ensure accurate generation of tracking reports regarding pending deals, forecasts, advertiser, contact, and prospect lists.

Work with internal departments to manage account stewardship through process.

Prepare weekly/monthly/annual sales activity reports and maintain your client database up to date by recording all activities, transactions, and communications with clients.

Attend sales meetings, training sessions, client meetings, and promotions both virtually and in person.

Understand and communicate the resources, products, and capabilities of all Gray Broadcasting's assets.

Maintain and track an accurate forecast by account at all times.

Bring a high energy level, ambition, intensity, and long-term perspective to be a core part of building something genuinely significant over time.

Develop/maintain strong relationships with direct clients and major agencies and establish a track record of strong partnerships with local, national, and digital sales teams to ensure the sales cycle is well planned and executed, and there is alignment around sales strategies and tactics.

Maintain collections to keep bad debt to an absolute minimum.

Be a hands-on leader, self-starter, resourceful, and able to identify and articulate opportunities for product/process improvement with significant revenue potential.

Qualifications/Requirements:

Minimum 5 years of experience working with clients and agencies on a national spot scale for broadcast TV & digital advertising sales, preferably in Hispanic.

Relationship builder with an engaging and energetic personality and desire to contribute to the team to win.

Goal-driven and self-motivated individual who challenges self to exceed targets.

Ability and experience selling multi-platform advertising programs that include TV, Digital, Social, and Influencer marketing.

Excellent written, verbal, communication, and interpersonal skills.

Ability to multi-task and work in a high-pressure, fast-paced environment with tight deadlines.

Strong written, presentation, marketing, and closing skills.

Bilingual: English/Spanish preferred but not required.

Knowledge of Wide Orbit, Admiral, and Matrix as well as MS Office products: MS Word, Excel, and PowerPoint.

Bachelor’s degree preferred.

If you feel you’re qualified and want to work with a great group of people, you may type in the job title, station call letters, or click on

"apply now" , upload your resume, cover letter, and references.

(Current employees who are interested in this position can apply through the

Gray-TV UltiPro self-service portal .)

TBO-TV/Gray Media is a drug-free company.

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

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