Arbys
Director, Arby's Advertising
Arbys, Atlanta, Georgia, United States, 30383
The Director of Advertising leads Arby’s strategy, execution, and optimization of the brand’s paid advertising efforts across video, audio, digital, and social channels.
This role is the primary point of contact with Arby’s agency of record and partners with the demand generation team to develop the annual and campaign media plans. As well as collaborate with the analytics team to measure creative effectiveness and develop creative best practices. The Director, Advertising sits on the Arby’s Integrated Marketing team and reports to the VP, Integrated Marketing Communications. This role manages three direct reports.
This position sits in our Atlanta Support Center, with the expectation to be onsite 80% of the time.
RESPONSIBILITIES
Lead large- and small-scale productions to develop advertising assets across channels (including TV, OLV, paid digital/social).
Ensure appropriate input into integrated agency team brief from partnering marketing and shared service functions (Category Management, Brand Experience, Demand Generation, Insights & Analytics); Lead delivery of annual and campaign briefs to agency and cross functional teams.
Ensure creative is on strategy and on brief, with all deliverables received in the desired timeframe.
Translate product objectives, positioning, and calendar into communications and campaign strategy as part of the annual and window planning process.
Manage and develop 3 direct reports.
Partner with Analytics group to conduct Creative testing and develop creative best practices.
EDUCATION AND EXPERIENCE QUALIFICATIONS
Required Minimum: Bachelor’s degree in marketing or business related program
10+ years of creative/brand experience in a creative leadership role, managing people and processes
REQUIRED KNOWLEDGE, SKILLS, or ABILITIES
Critical eye for world class creative strategy and campaign development
Foundation in integrated marketing and multi-media channel marketing
Entrepreneurial leader with a wealth of advertising production experience
Ability to collaborate with agencies to develop and communicate messages that leverage the brand’s voice to engage consumers and drive desired actions
Ability to manage campaigns from concept to completion including briefing and execution in collaboration with agencies
Thrives in an environment where multiple projects are managed to on-time delivery
Strong communication skills and ability to speak and write concisely and effectively, adapting messages to a range of audiences and platforms
Self-starter who performs in a lean, fast-paced environment
Experience with managing agency relationships and production budgets
Thrives in collaborative, matrixed, and cross-functional organization with strong ability to influence
Ability to develop and mentor others
Travel required up to 25%
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This role is the primary point of contact with Arby’s agency of record and partners with the demand generation team to develop the annual and campaign media plans. As well as collaborate with the analytics team to measure creative effectiveness and develop creative best practices. The Director, Advertising sits on the Arby’s Integrated Marketing team and reports to the VP, Integrated Marketing Communications. This role manages three direct reports.
This position sits in our Atlanta Support Center, with the expectation to be onsite 80% of the time.
RESPONSIBILITIES
Lead large- and small-scale productions to develop advertising assets across channels (including TV, OLV, paid digital/social).
Ensure appropriate input into integrated agency team brief from partnering marketing and shared service functions (Category Management, Brand Experience, Demand Generation, Insights & Analytics); Lead delivery of annual and campaign briefs to agency and cross functional teams.
Ensure creative is on strategy and on brief, with all deliverables received in the desired timeframe.
Translate product objectives, positioning, and calendar into communications and campaign strategy as part of the annual and window planning process.
Manage and develop 3 direct reports.
Partner with Analytics group to conduct Creative testing and develop creative best practices.
EDUCATION AND EXPERIENCE QUALIFICATIONS
Required Minimum: Bachelor’s degree in marketing or business related program
10+ years of creative/brand experience in a creative leadership role, managing people and processes
REQUIRED KNOWLEDGE, SKILLS, or ABILITIES
Critical eye for world class creative strategy and campaign development
Foundation in integrated marketing and multi-media channel marketing
Entrepreneurial leader with a wealth of advertising production experience
Ability to collaborate with agencies to develop and communicate messages that leverage the brand’s voice to engage consumers and drive desired actions
Ability to manage campaigns from concept to completion including briefing and execution in collaboration with agencies
Thrives in an environment where multiple projects are managed to on-time delivery
Strong communication skills and ability to speak and write concisely and effectively, adapting messages to a range of audiences and platforms
Self-starter who performs in a lean, fast-paced environment
Experience with managing agency relationships and production budgets
Thrives in collaborative, matrixed, and cross-functional organization with strong ability to influence
Ability to develop and mentor others
Travel required up to 25%
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