Arby's
Director, Arby's Advertising
Arby's, Atlanta, Georgia, United States, 30383
Arby's Director, Arby's Advertising - Atlanta, Georgia
The Director of Advertising leads Arby’s strategy, execution, and optimization of the brand’s paid advertising efforts across video, audio, digital, and social channels.This role is the primary point of contact with Arby’s agency of record and partners with the demand generation team to develop the annual and campaign media plans, as well as collaborate with the analytics team to measure creative effectiveness and develop creative best practices. The Director of Advertising sits on the Arby’s Integrated Marketing team and reports to the VP, Integrated Marketing Communications. This role manages three direct reports.This position sits in our Atlanta Support Center, with the expectation to be onsite 80% of the time.RESPONSIBILITIESLead large- and small-scale productions to develop advertising assets across channels (including TV, OLV, paid digital/social).Ensure appropriate input into integrated agency team brief from partnering marketing and shared service functions (Category Management, Brand Experience, Demand Generation, Insights & Analytics); Lead delivery of annual and campaign briefs to agency and cross-functional teams.Ensure creative is on strategy and on brief, with all deliverables received in the desired timeframe.Translate product objectives, positioning, and calendar into communications and campaign strategy as part of the annual and window planning process.Manage and develop 3 direct reports.Partner with Analytics group to conduct Creative testing and develop creative best practices.EDUCATION AND EXPERIENCE QUALIFICATIONSRequired Minimum: Bachelor’s degree in marketing or business related program10+ years of creative/brand experience in a creative leadership role, managing people and processesREQUIRED KNOWLEDGE, SKILLS, or ABILITIESCritical eye for world-class creative strategy and campaign developmentFoundation in integrated marketing and multi-media channel marketingEntrepreneurial leader with a wealth of advertising production experienceAbility to collaborate with agencies to develop and communicate messages that leverage the brand’s voice to engage consumers and drive desired actionsAbility to manage campaigns from concept to completion, including briefing and execution in collaboration with agenciesThrives in an environment where multiple projects are managed to on-time deliveryStrong communication skills and ability to speak and write concisely and effectively, adapting messages to a range of audiences and platformsSelf-starter who performs in a lean, fast-paced environmentExperience with managing agency relationships and production budgetsThrives in collaborative, matrixed, and cross-functional organization with strong ability to influenceAbility to develop and mentor othersTravel required up to 25%Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
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The Director of Advertising leads Arby’s strategy, execution, and optimization of the brand’s paid advertising efforts across video, audio, digital, and social channels.This role is the primary point of contact with Arby’s agency of record and partners with the demand generation team to develop the annual and campaign media plans, as well as collaborate with the analytics team to measure creative effectiveness and develop creative best practices. The Director of Advertising sits on the Arby’s Integrated Marketing team and reports to the VP, Integrated Marketing Communications. This role manages three direct reports.This position sits in our Atlanta Support Center, with the expectation to be onsite 80% of the time.RESPONSIBILITIESLead large- and small-scale productions to develop advertising assets across channels (including TV, OLV, paid digital/social).Ensure appropriate input into integrated agency team brief from partnering marketing and shared service functions (Category Management, Brand Experience, Demand Generation, Insights & Analytics); Lead delivery of annual and campaign briefs to agency and cross-functional teams.Ensure creative is on strategy and on brief, with all deliverables received in the desired timeframe.Translate product objectives, positioning, and calendar into communications and campaign strategy as part of the annual and window planning process.Manage and develop 3 direct reports.Partner with Analytics group to conduct Creative testing and develop creative best practices.EDUCATION AND EXPERIENCE QUALIFICATIONSRequired Minimum: Bachelor’s degree in marketing or business related program10+ years of creative/brand experience in a creative leadership role, managing people and processesREQUIRED KNOWLEDGE, SKILLS, or ABILITIESCritical eye for world-class creative strategy and campaign developmentFoundation in integrated marketing and multi-media channel marketingEntrepreneurial leader with a wealth of advertising production experienceAbility to collaborate with agencies to develop and communicate messages that leverage the brand’s voice to engage consumers and drive desired actionsAbility to manage campaigns from concept to completion, including briefing and execution in collaboration with agenciesThrives in an environment where multiple projects are managed to on-time deliveryStrong communication skills and ability to speak and write concisely and effectively, adapting messages to a range of audiences and platformsSelf-starter who performs in a lean, fast-paced environmentExperience with managing agency relationships and production budgetsThrives in collaborative, matrixed, and cross-functional organization with strong ability to influenceAbility to develop and mentor othersTravel required up to 25%Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
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