eXp Realty®
Sr Manager, Hubspot Marketing - (REMOTE)
eXp Realty®, Chicago, Illinois, United States, 60290
We are one of the first
work-from-anywhere
companies with 2,000+ team members utilizing our virtual office called eXp World. This role is work-from-anywhere in the U.S.Who is eXp?Doing the audacious is part of eXp Realty’s DNA. We are a company that rewards creative minds who can offer bold solutions, where opinions matter, anything is possible and the outcome can be revolutionary. As a global full-service real estate brokerage utilizing a 3-D, fully immersive, cloud office environment, offering 24/7 access to collaborative tools & training, eXp has broken the traditional mold of real estate. We are doing big things.Come join us at eXp Realty – a 7x Glassdoor Best Places to Work organization!What you will do:We are seeking an experienced Sr. Manager, Hubspot Marketing to develop and lead the management and execution of our digital marketing strategies, with a specific focus on leveraging HubSpot for automation, lead generation, and campaign management.You will manage a team of HubSpot specialists while driving the integration of HubSpot across SEO, SEM, social media, and content marketing strategies internationally. This is a leadership role requiring significant experience in marketing operations, team management, and strategic oversight to align global marketing initiatives with business objectives.HubSpot Platform Ownership
Own the configuration, optimization, and management of the HubSpot CRM and Marketing Hub for marketing automation, lead nurturing, and data integration.Develop, automate, and monitor workflows, email marketing, segmentation, and lead scoring systems to increase efficiency and drive personalized communication.Regularly audit HubSpot for data accuracy, ensuring seamless lead tracking and marketing analytics.SEO & SEM Strategy Leadership
Lead collaboration with external SEO teams to align strategies, optimize content, and track results.Oversee the management of SEM campaigns, including Google Ads and social media advertising, with a focus on optimizing keyword strategies, bid management, and conversion tracking.Develop and implement landing pages and conversion-optimized assets to drive lead generation.Social Media Strategy & Management
Assist the social media team to execute campaigns across platforms, ensuring alignment with marketing goals.Utilize data-driven insights to optimize engagement, content performance, and social campaign effectiveness.Content Creation & Optimization
Lead the development and optimization of high-quality content across digital platforms, ensuring alignment with SEO and conversion goals.Maintain a consistent brand voice across all marketing channels, while optimizing content to drive engagement and conversion.Team Leadership & Development
Manage, mentor, and develop an internal HubSpot team, fostering a collaborative and innovative work environment and establishing best practices.Coordinate with cross-functional teams to ensure alignment between marketing and overall business objectives.Marketing Analytics & Reporting
Leverage tools such as Google Analytics and HubSpot reporting to track and optimize marketing performance.Provide actionable insights through regular performance reports and dashboards, driving continuous improvement across marketing campaigns.How you will grab our attention:Proven ability to manage complex digital marketing projects and multi-channel campaigns.Expertise in HubSpot configuration, automation, and lead management.UX/UI Design & Theme Customization in HubSpot.Experience in SEO, SEM, and paid advertising.Strong project management skills.Excellent communication and organizational skills.Demonstrated experience with analytics tools.Experience in theme development and design optimization.Familiarity with HTML/CSS and content management systems.Collaboration and leadership.Data-driven decision-making.Minimum Qualifications:Bachelor’s Degree in Marketing, Business, or a related field, or equivalent experience.7+ years of progressive experience in digital marketing operations.Minimum of 4 years leading and managing teams within a marketing organization.Extensive experience with HubSpot management.Expertise in SEO, SEM, and advanced marketing automation tools.Demonstrated success in managing cross-functional teams.If you think you’d make a great match for this position but don’t meet all the requirements, we would still encourage you to apply!What eXp Realty Provides:Work from anywhereFlexible Time Off401k with 4% match (immediate vesting)Robust Medical, Dental, & Vision benefitsCompany provided equipmentMonthly Technology StipendFSA & HSA with employer contributionsHealth & Wellness incentives100% Paid Parental LeaveWe believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, eXp is proud to be an Equal Opportunity Employer.
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work-from-anywhere
companies with 2,000+ team members utilizing our virtual office called eXp World. This role is work-from-anywhere in the U.S.Who is eXp?Doing the audacious is part of eXp Realty’s DNA. We are a company that rewards creative minds who can offer bold solutions, where opinions matter, anything is possible and the outcome can be revolutionary. As a global full-service real estate brokerage utilizing a 3-D, fully immersive, cloud office environment, offering 24/7 access to collaborative tools & training, eXp has broken the traditional mold of real estate. We are doing big things.Come join us at eXp Realty – a 7x Glassdoor Best Places to Work organization!What you will do:We are seeking an experienced Sr. Manager, Hubspot Marketing to develop and lead the management and execution of our digital marketing strategies, with a specific focus on leveraging HubSpot for automation, lead generation, and campaign management.You will manage a team of HubSpot specialists while driving the integration of HubSpot across SEO, SEM, social media, and content marketing strategies internationally. This is a leadership role requiring significant experience in marketing operations, team management, and strategic oversight to align global marketing initiatives with business objectives.HubSpot Platform Ownership
Own the configuration, optimization, and management of the HubSpot CRM and Marketing Hub for marketing automation, lead nurturing, and data integration.Develop, automate, and monitor workflows, email marketing, segmentation, and lead scoring systems to increase efficiency and drive personalized communication.Regularly audit HubSpot for data accuracy, ensuring seamless lead tracking and marketing analytics.SEO & SEM Strategy Leadership
Lead collaboration with external SEO teams to align strategies, optimize content, and track results.Oversee the management of SEM campaigns, including Google Ads and social media advertising, with a focus on optimizing keyword strategies, bid management, and conversion tracking.Develop and implement landing pages and conversion-optimized assets to drive lead generation.Social Media Strategy & Management
Assist the social media team to execute campaigns across platforms, ensuring alignment with marketing goals.Utilize data-driven insights to optimize engagement, content performance, and social campaign effectiveness.Content Creation & Optimization
Lead the development and optimization of high-quality content across digital platforms, ensuring alignment with SEO and conversion goals.Maintain a consistent brand voice across all marketing channels, while optimizing content to drive engagement and conversion.Team Leadership & Development
Manage, mentor, and develop an internal HubSpot team, fostering a collaborative and innovative work environment and establishing best practices.Coordinate with cross-functional teams to ensure alignment between marketing and overall business objectives.Marketing Analytics & Reporting
Leverage tools such as Google Analytics and HubSpot reporting to track and optimize marketing performance.Provide actionable insights through regular performance reports and dashboards, driving continuous improvement across marketing campaigns.How you will grab our attention:Proven ability to manage complex digital marketing projects and multi-channel campaigns.Expertise in HubSpot configuration, automation, and lead management.UX/UI Design & Theme Customization in HubSpot.Experience in SEO, SEM, and paid advertising.Strong project management skills.Excellent communication and organizational skills.Demonstrated experience with analytics tools.Experience in theme development and design optimization.Familiarity with HTML/CSS and content management systems.Collaboration and leadership.Data-driven decision-making.Minimum Qualifications:Bachelor’s Degree in Marketing, Business, or a related field, or equivalent experience.7+ years of progressive experience in digital marketing operations.Minimum of 4 years leading and managing teams within a marketing organization.Extensive experience with HubSpot management.Expertise in SEO, SEM, and advanced marketing automation tools.Demonstrated success in managing cross-functional teams.If you think you’d make a great match for this position but don’t meet all the requirements, we would still encourage you to apply!What eXp Realty Provides:Work from anywhereFlexible Time Off401k with 4% match (immediate vesting)Robust Medical, Dental, & Vision benefitsCompany provided equipmentMonthly Technology StipendFSA & HSA with employer contributionsHealth & Wellness incentives100% Paid Parental LeaveWe believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, eXp is proud to be an Equal Opportunity Employer.
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