Web Designer - Little Rock, AR

Who We Are: Southern Bancorp is more than a bank. As a Community Development Financial Institution (CDFI), a special certification designated for institutions that serve predominantly underserved communities, Southern Bancorp combines traditional banking and lending services with financial development tools and public policy advocacy to help families and communities grow stronger. Inspired by the principle that building net worth drives economic opportunity, our mission is to be wealth builders for everyone in the communities we serve, with a focus on low-wealth and un(der)banked populations, as well as an emphasis on Black and Brown individuals. Job Summary The Web Designer is responsible for the design and development of company websites to create and maintain functional, engaging, interactive, and user-friendly web pages. The position also manages and monitors web-based marketing data, including search engine optimization (SEO) and Google Analytics. This role regularly collaborates with colleagues to support campaigns, special projects, and goals of both the Marketing Communications department and the overall organization. Key Responsibilities Lead the design and development of company website(s), ensuring alignment with our brand identity, business goals, and user needs Collaborate with cross-functional teams (marketing, communications, and IT) to create visually appealing, responsive, and user-friendly web pages Create and curate compelling content, including landing pages, blog posts and interactive elements Optimize pages and content for search engines (SEO) to improve visibility and organic traffic Conduct user research and usability testing to identify pain points and enhance the overall user experience Implement vest practices for navigation, accessibility, and mobile responsiveness Design graphics, icons, and visual elements that enhance our brand identity and convey complex financial information effectively Collaborate with marketing team members to create eye-catching banners, infographics, and promotional materials Work closely with search engine marketing (SEM) team to integrate paid search campaigns into the website design Optimize landing pages for conversion and lead generation Manage and regularly monitor all web-based data and analytics Leverage experience with digital marketing campaigns to create landing pages, email templates and social media assets Performs other related duties as required or assigned, including assisting with wealth building programs Requirements Bachelor's degree in Web Design, Graphic Design, or related field and proven experience (2 years) in web design, preferably in the financial sector. Five to six years experience will be considered in lieu of degree Proficiency in HTML, CSS, JavaScript, and responsive design principles Strong understanding of SEO and SEM principles and best practices Proficiency with WordPress, or related content management system (CMS) Excellent communication skills and ability to collaborate with cross-functional teams Experience with Adobe Creative Suite (Photoshop, Illustrator, etc.), Figma, as well as other design tools Ability to prioritize workload to meet deadlines and work independently Ability to build relationships with various teams, departments, and vendors Experience with digital marketing and knowledge of banking regulations and compliance requirements preferred Physical/Sensory Requirements - Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. LI-Onsite What we offer our employees: A positive impact on Your Future: 401(k)/Roth plan with immediate eligibility and employer match up to 6% Employee stock ownership plan Discounted rate on primary home mortgage Credit and housing counseling as well as free financial education tools available to customers and employees Benefits to improve your health: No deductible medical insurance plan Dental and vision insurance Employer paid life and long-term disability insurance Flexible Spending Accounts The opportunity to nurture your well-being: Paid holidays and paid time off Bonus plan Opportunity for merit raises Employee reward and recognition programs Community service opportunities Southern Bancorp is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, sexual orientation, gender identity, gender expression, status as a protected veteran, among other things, or status as a qualified individual with disability. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. As a Community Development Financial Institution, Southern Bancorp desires its workforce to reflect the diversity of the customers and communities that we serve. Racial and ethnic minorities, people from working class backgrounds, women and LGBTQ people are often underrepresented in many financial service industry professions. Therefore, we strongly encourage applications from people with these identities or who are members of other marginalized communities.