Principal Marketing Analyst

Select how often (in days) to receive an alert: Create AlertDTE is one of the nation’s largest diversified energy companies. Our electric and gas companies have fueled our customer’s homes and Michigan’s progress for more than a century. And as Michigan’s largest source of renewable energy, we’re creating a cleaner, healthier environment to power our future. We’re also serving communities beyond Michigan, where our affiliated businesses offer renewable energy, emission control technologies, and energy services to industries in 19 states.But we’re more than a leading energy company... and working at DTE is more than just a job. At DTE, we take great care of each other and our customers, and we use our energy to be a force for growth and prosperity in our communities. When you join us, you’ll be part of a team that welcomes, recognizes, and celebrates differences and values everyone’s health, safety, and wellbeing. Are you ready to make that kind of difference? Bring your energy to DTE. Together, we can achieve great things.Testing Required:

Not ApplicableHybrid Role:

Must be able to come on-site periodically and reside a commutable distance from the assigned work location.Emergency Response:

Yes – Must be available to perform a primary assignment in support of DTE’s emergency response to storms or other events that impact service to our customers.Job Summary

Develops marketing and/or business plans designed to enhance customer satisfaction and profitability, and manages activities related to the implementation of such plans. Leads projects and provides analytical support for marketing activities within or across business unit lines. Manages timely and relevant communications with internal and external partners and stakeholders.Key Accountabilities

Performs data collection, statistical and numerical analyses in support of strategic, tactical or performance improvement plansGathers information, analyzes, designs, recommends and implements solutions in area of responsibilityManages operations and resources, monitors, reports and develops strategies to improve on key performance metricsCreates and maintains project work plans, campaigns and budgets. Schedules and manages work activities for projects/campaigns to ensure on-time and in-budget completion, while achieving revenue retention/attainment or performance improvement goalsDevelops business or marketing plans based on customer expectations; including performance objectives, strategies, tactics and financial projectionsInterfaces with business units appropriate for the assurance of timely execution of customer-related projectsDefines customer segments and develops customer segment strategies including market scans, gap analyses, metrics and customer service expectationsMeets with customers and customer groups; develops and delivers presentations to internal and external parties; represents the department management at cross-functional meetingsProvides expertise, guidance and/or work direction and participates in the training of internal and external (vendor) staffDevelopment of marketing channel that will reach potential customers in face to face environmentCoordination of marketing campaigns and tactics using external marketing partnersMinimum Education & Experience Requirements

Bachelor's degree in Business (or a business-related discipline), Economics, Marketing, Engineering, or a related discipline and 5+ years of relevant work experienceOther Qualifications

PreferredAnalytical and problem-solving skills consistent with the ability to identify key issues from a broad range of sources and alternatives, and recommend optimal solutions for various situations.Advanced project management skills, including scheduling, estimating and budgeting skill sets.Lead continuous improvement efforts and use process design outcomes to solve problems.Written, verbal communication and advocacy skills consistent with the ability to present results of projects and research to executive level leaders.Ability to work in a 'team' and/or 'matrix' structure, supporting multiple clients, procedures and policies.Ability to cope with multiple demands from leadership, customers and staff in a positive and professional manner; displays a calm demeanor under pressure.Initiates new ideas and approaches; challenges orthodox practices and approaches with reasonably sound alternatives.Proficiency in the Microsoft Office suite, and other software applications utilized by the business unit sufficient to apply/support them with minimal instruction or guidance. This level of proficiency typically attainable through 3+ year(s) of substantive experience with these applications.Occasional nights, weekends and travel within the State of Michigan will be required.Ability to prepare and deliver presentations to audiences of 10+ people.Additional Information

Incumbents may engage in all or some combination of the activities and accountabilities, and utilize a variety of the competencies cited in this description depending upon the organization and role to which they are assigned. This description is intended to describe the general nature and level of work performed by incumbents in this job. It is not intended as an all-inclusive list of accountabilities or responsibilities, nor is it intended to limit the rights of supervisors or management representatives to assign, direct and control the work of employees under their supervision.At DTE Energy, we are committed to providing an inclusive workplace where everyone feels welcome and a sense of belonging. We seek individuals with a heart for service, a passion to help our communities prosper, and ideas to help shape the future of energy. We are proud to be an equal opportunity employer that considers all qualified applicants without regard to race, color, sex, sexual orientation, gender identity, age, religion, disability, national origin, citizenship, height, weight, genetic information, marital status, pregnancy, protected veteran status or any other status protected by law.

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