Catman
Category Strategy Manager
Catman, Lake Forest, Illinois, United States, 60045
Duracell is the world’s #1 battery company with over $2.4 billion in annual sales. In 2016, we joined Berkshire Hathaway, a U.S. multi-national conglomerate of holding companies. Berkshire is led by Warren E. Buffett, one of the world’s most famous investors and business leaders. The company employs over 302,000 people and ranks #3 in Fortune’s 500 Most Admired Companies.About the Role
As a Category Strategy Manager, you will be responsible for providing strategic category management, shopper insights, and analytical support for Walmart, Target, and internal stakeholders. You will be customer facing, working with our retailer partners, driving growth opportunities and influencing category decisions. This role reports to the Director Category Strategy in the Market, Strategy, and Planning organization.Key Responsibilities
Deliver thought leadership using primary and secondary research, syndicated, panel and first party data to drive category growth at Walmart and Target.Build and maintain standalone relationships with key Walmart & Target stakeholders.Use syndicated, panel, first party data and custom research to develop selling stories for strategic initiative sell-in/defense and line reviews.Identify, proactively and on-going, retailer specific category opportunities surrounding distribution, pricing, shelving, merchandising, and shopper.Understand root cause of retailer’s category challenges and deliver compelling, fact-based, stories to address.Deliver post execution category & competitive analysis outlining key findings and recommended actions.Mine syndicated, panel, first party and shopper loyalty card data, as well as custom research to build category and shopper centric stories for internal and external meetings.Understand and apply best-practice category management process to drive category growth while achieving brand KPIs.Qualifications
Undergraduate degree or higher.Minimum of eight years of Category Management experience.Advanced skills in MS Office, Syndicated/Panel (Circana/NielsenIQ/Numerator, etc.), Space Management (JDA/Prospace, etc.), and First Party Data (Luminate/Shopper Loyalty, etc.).Deep knowledge of commercial strategies, consumer insights, category management, and market research.Validated ability to be curious, think strategically, and use varying data sources to build category, consumer and shopper stories that are both compelling and concise.Strong professional written & verbal communication skills: articulate and to the point.Previous experience as a category advisor/captain is preferred.Ability to travel 20%-30%.
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As a Category Strategy Manager, you will be responsible for providing strategic category management, shopper insights, and analytical support for Walmart, Target, and internal stakeholders. You will be customer facing, working with our retailer partners, driving growth opportunities and influencing category decisions. This role reports to the Director Category Strategy in the Market, Strategy, and Planning organization.Key Responsibilities
Deliver thought leadership using primary and secondary research, syndicated, panel and first party data to drive category growth at Walmart and Target.Build and maintain standalone relationships with key Walmart & Target stakeholders.Use syndicated, panel, first party data and custom research to develop selling stories for strategic initiative sell-in/defense and line reviews.Identify, proactively and on-going, retailer specific category opportunities surrounding distribution, pricing, shelving, merchandising, and shopper.Understand root cause of retailer’s category challenges and deliver compelling, fact-based, stories to address.Deliver post execution category & competitive analysis outlining key findings and recommended actions.Mine syndicated, panel, first party and shopper loyalty card data, as well as custom research to build category and shopper centric stories for internal and external meetings.Understand and apply best-practice category management process to drive category growth while achieving brand KPIs.Qualifications
Undergraduate degree or higher.Minimum of eight years of Category Management experience.Advanced skills in MS Office, Syndicated/Panel (Circana/NielsenIQ/Numerator, etc.), Space Management (JDA/Prospace, etc.), and First Party Data (Luminate/Shopper Loyalty, etc.).Deep knowledge of commercial strategies, consumer insights, category management, and market research.Validated ability to be curious, think strategically, and use varying data sources to build category, consumer and shopper stories that are both compelling and concise.Strong professional written & verbal communication skills: articulate and to the point.Previous experience as a category advisor/captain is preferred.Ability to travel 20%-30%.
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