STERIS Canada Corporation
Senior Marketing Associate
STERIS Canada Corporation, Chicago, Illinois, United States, 60290
Please Note: HuFriedyGroup was divested from STERIS on May 31, 2024. We are currently in a transition period, working to re-establish our own HuFriedyGroup Careers site and job posting pages. Until the new site and pages are ready, career opportunities that are specific to jobs at HuFriedyGroup will continue to be published on the STERIS site. Our Talent Acquisition team will be working diligently to ensure a positive and seamless experience for our candidates.HuFriedyGroup is a leading manufacturer of dental instruments and infection prevention products. Our 10,000-plus products, hand-crafted by highly skilled artisans, are known for their precision, performance, longevity, reliability, and quality. To help dental professionals be The Best in Practice, HuFriedyGroup provides a unique combination of world-class products, value-added services, clinical education, and dental community platforms that result in superior clinician performance and enhanced safety for dental professionals and their patients.Position Summary
The Marketing and Brand Management department at HuFriedyGroup is a strategic business driver, implementing our company mission and vision across all marketing channels and brand touchpoints.The Senior Marketing Specialist is responsible for developing a comprehensive and integrated approach to driving awareness of HuFriedyGroup products and services by creating marketing programs, campaigns, platforms, and communication deliverables that support and enable strategic business objectives and drive profitable growth. This person must have a strong project management orientation and be able to successfully drive multiple projects and campaigns at once. Finally, this individual must have a demonstrated capacity to understand data and leverage that understanding to draw conclusions and implement recommendations to improve upon overall marketing effectiveness.Responsibilities
Serves as primary point of contact to assigned business initiatives and products as liaison between the product team and brand management. Identifies business unit’s goals, objectives, and revenue targets to develop and execute marketing strategy to achieve desired business results.Leads and develops the execution of high-impact marketing programs, from start to finish, leveraging internal support and driving collaboration, that strengthen and grow the HuFriedyGroup brand and portfolio of products and services.Works closely with internal and external partners on the creation of promotions, marketing campaigns, launches, etc. that drive business growth.Leads the development, execution, and measurement of audience-focused integrated campaigns and programs to support business objectives and goals.Manages cross-functional teams to drive integration and execute tactical plans.Leads the development of marketing campaigns and guides creative direction for use in various online channels: email, social media, web/banner ads, search, and other tactics for inclusion on earned, owned, and paid media.Manages campaign timelines, weekly status, review and approval processes; seeks opportunities to maximize efficiencies and management of processes.Working in partnership with the Design team, develops creative briefs and guides creative direction to meet objectives for all marketing and public-facing communications, including print, digital, and video assets.Partners with international teammates to launch products globally.Serves as active member of the Global Marketing Council to ensure connectiveness and resonance of messaging, position, and branding on a global brand level.Creates and maintains marketing effectiveness dashboard of key performance metrics and return on investment analysis. Presents data to key stakeholders, including members of the Dental Executive Leadership team, and recommends actions as appropriate.Participates in yearly planning sessions; presents options and recommendations to Strategic Business Units.Effectively communicates programs, strategies, expectations, and results across the marketing department and within appropriate levels in the organization.Minimum Qualifications
Bachelor’s degree in marketing or related field required.Minimum 7 years’ experience in advertising/marketing/product management position, with progressive project responsibilities strongly preferred.Proven ability to work independently on information discovery and research projects.B2B experience preferred.Proven ability to connect messages to target audiences.Solid understanding of, and experience with, graphic design, printing, and production of printed materials.Knowledge in the area of data and analysis.Excellent creative and business writing skills.Strong verbal presentation skills.Strong project management and organizational skills.Strong analytical and problem-solving skills.PC literacy required (Word, Excel, and PowerPoint). Macintosh literacy helpful but not required.Excellent proofreading skills required.HuFriedyGroup is an Equal Opportunity Employer. We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred, and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state, or local law.
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The Marketing and Brand Management department at HuFriedyGroup is a strategic business driver, implementing our company mission and vision across all marketing channels and brand touchpoints.The Senior Marketing Specialist is responsible for developing a comprehensive and integrated approach to driving awareness of HuFriedyGroup products and services by creating marketing programs, campaigns, platforms, and communication deliverables that support and enable strategic business objectives and drive profitable growth. This person must have a strong project management orientation and be able to successfully drive multiple projects and campaigns at once. Finally, this individual must have a demonstrated capacity to understand data and leverage that understanding to draw conclusions and implement recommendations to improve upon overall marketing effectiveness.Responsibilities
Serves as primary point of contact to assigned business initiatives and products as liaison between the product team and brand management. Identifies business unit’s goals, objectives, and revenue targets to develop and execute marketing strategy to achieve desired business results.Leads and develops the execution of high-impact marketing programs, from start to finish, leveraging internal support and driving collaboration, that strengthen and grow the HuFriedyGroup brand and portfolio of products and services.Works closely with internal and external partners on the creation of promotions, marketing campaigns, launches, etc. that drive business growth.Leads the development, execution, and measurement of audience-focused integrated campaigns and programs to support business objectives and goals.Manages cross-functional teams to drive integration and execute tactical plans.Leads the development of marketing campaigns and guides creative direction for use in various online channels: email, social media, web/banner ads, search, and other tactics for inclusion on earned, owned, and paid media.Manages campaign timelines, weekly status, review and approval processes; seeks opportunities to maximize efficiencies and management of processes.Working in partnership with the Design team, develops creative briefs and guides creative direction to meet objectives for all marketing and public-facing communications, including print, digital, and video assets.Partners with international teammates to launch products globally.Serves as active member of the Global Marketing Council to ensure connectiveness and resonance of messaging, position, and branding on a global brand level.Creates and maintains marketing effectiveness dashboard of key performance metrics and return on investment analysis. Presents data to key stakeholders, including members of the Dental Executive Leadership team, and recommends actions as appropriate.Participates in yearly planning sessions; presents options and recommendations to Strategic Business Units.Effectively communicates programs, strategies, expectations, and results across the marketing department and within appropriate levels in the organization.Minimum Qualifications
Bachelor’s degree in marketing or related field required.Minimum 7 years’ experience in advertising/marketing/product management position, with progressive project responsibilities strongly preferred.Proven ability to work independently on information discovery and research projects.B2B experience preferred.Proven ability to connect messages to target audiences.Solid understanding of, and experience with, graphic design, printing, and production of printed materials.Knowledge in the area of data and analysis.Excellent creative and business writing skills.Strong verbal presentation skills.Strong project management and organizational skills.Strong analytical and problem-solving skills.PC literacy required (Word, Excel, and PowerPoint). Macintosh literacy helpful but not required.Excellent proofreading skills required.HuFriedyGroup is an Equal Opportunity Employer. We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred, and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state, or local law.
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