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Zenith USA

Senior Planner, Strategy

Zenith USA, Birmingham, Michigan, us, 48012


Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships. To learn more, visit www.zenithmedia.comJob Description

Overview:We are currently looking for a Senior Planner, Strategy to support the day-to-day Media Planning and Strategy function, aiding in the development, execution, and stewardship of media plans for assigned client’s business. This position will also mentor junior staff members in day to day activities and reports directly to the Supervisor/AMD, Strategy.Role Objectives:Responsible for contributing to the development of and executing strategy for the functional areaDevelop media strategy and recommendations under supervisor guidancePresent media plans and provide plan maintenance including objectives/strategies and updatesMaintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusionsPrepare flowcharts and budgets for media plan development and maintenancePrepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiationsReview and verify media buys to ensure proper executionMeet with vendor community to analyze value and applicability of media channels for client media planQualifications

B.A. or B.S., preferably in Marketing, Advertising, or related field2+ years of experience in media planning/strategyAgency experience highly preferredComputer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWIStrong knowledge of cross-channel media, with a drive for curiosity and passion for client’s businessDemonstrate ability to learn new propriety software and processes quickly and proficientlySolid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentationDetail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environmentMeet client and internal deadlines and obligationsManage projects, resources, stakeholders, and participantsBe a resource to others in the resolution of complex problems/issues

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