Publicis Groupe
Senior Planner, Strategy
Publicis Groupe, Birmingham, Michigan, us, 48012
Publicis Groupe
Senior Planner, Strategy
Birmingham ,
Michigan
Apply Now
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.Job DescriptionOverview:We are currently looking for a Senior Planner, Strategy to support the day-to-day Media Planning and Strategy function, aiding in the development, execution, and stewardship of media plans for assigned client’s business. This position will also mentor junior staff members in day to day activities and reports directly to the Supervisor/AMD, Strategy.Role Objectives:Responsible for contributing to the development of and executing strategy for the functional areaDevelop media strategy and recommendations under supervisor guidancePresent media plans and provide plan maintenance including objectives/strategies and updatesMaintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusionsPrepare flowcharts and budgets for media plan development and maintenancePrepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiationsReview and verify media buys to ensure proper executionMeet with vendor community to analyze value and applicability of media channels for client media planQualificationsB.A. or B.S., preferably in Marketing, Advertising, or related field2+ years of experience in media planning/strategyAgency experience highly preferredComputer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWIStrong knowledge of cross-channel media, with a drive for curiosity and passion for client’s businessDemonstrate ability to learn new propriety software and processes quickly and proficientlySolid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentationDetail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environmentMeet client and internal deadlines and obligationsManage projects, resources, stakeholders, and participantsBe a resource to others in the resolution of complex problems/issuesAdditional InformationThis is a hybrid position working 3 days per week in our temporary Birmingham, MI location. This position will move to our permanent location in downtown Detroit when the office opens, with the same 3 days per week hybrid schedule.All your information will be kept confidential according to EEO guidelines.
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Senior Planner, Strategy
Birmingham ,
Michigan
Apply Now
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.Job DescriptionOverview:We are currently looking for a Senior Planner, Strategy to support the day-to-day Media Planning and Strategy function, aiding in the development, execution, and stewardship of media plans for assigned client’s business. This position will also mentor junior staff members in day to day activities and reports directly to the Supervisor/AMD, Strategy.Role Objectives:Responsible for contributing to the development of and executing strategy for the functional areaDevelop media strategy and recommendations under supervisor guidancePresent media plans and provide plan maintenance including objectives/strategies and updatesMaintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusionsPrepare flowcharts and budgets for media plan development and maintenancePrepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiationsReview and verify media buys to ensure proper executionMeet with vendor community to analyze value and applicability of media channels for client media planQualificationsB.A. or B.S., preferably in Marketing, Advertising, or related field2+ years of experience in media planning/strategyAgency experience highly preferredComputer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWIStrong knowledge of cross-channel media, with a drive for curiosity and passion for client’s businessDemonstrate ability to learn new propriety software and processes quickly and proficientlySolid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentationDetail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environmentMeet client and internal deadlines and obligationsManage projects, resources, stakeholders, and participantsBe a resource to others in the resolution of complex problems/issuesAdditional InformationThis is a hybrid position working 3 days per week in our temporary Birmingham, MI location. This position will move to our permanent location in downtown Detroit when the office opens, with the same 3 days per week hybrid schedule.All your information will be kept confidential according to EEO guidelines.
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